Email and SMS/text marketing isn’t just for retail promos. For chiropractors, it’s a smart, low-effort tool to stay visible, build trust, and bring patients back.
The right messages help automate your outreach without losing your personal touch, from appointment reminders to care tips. And that’s essential. Most people won’t scroll through your website or social feed to remember what you offer.
Well-timed messages keep your practice top of mind for customers. That reminder matters when back pain strikes or it’s time for another adjustment.
Need messaging ideas? Hibu’s got your back. Keep scrolling for 13 marketing messages your chiropractic clinic can send, complete with examples to copy, tweak, and use. You can adapt them all for HIPAA-compliant platforms.
Note: Most messages work for both email and text. You can quickly revise longer emails into shorter texts (and vice versa), especially when harnessing marketing automation tools.
Businesses see up to 451% more potential patients and 77% more conversions with marketing automation.
[Related: Digital Marketing for Chiropractors: Where to Start]
1. Welcome new patients
First impressions matter, certainly in healthcare settings like your chiropractor clinic. A warm, timely message to new patients builds trust and sets the tone for their visit. It also helps reduce no-shows, which is a major benefit.
Best for
Email but can use a shorter version for text messaging if necessary.
Email example
Subject line: Welcome to [Clinic Name]! Here’s What To Expect
Body:
Hi [First Name],
Thanks for choosing [Clinic Name]. We’re excited to welcome you! At your first visit, we’ll take a full health history, perform an exam, and answer any questions you have.
Fill out your new patient forms: [Link]
Need to reschedule? Call us at [Phone Number].
See you soon,
—[Your Name], [Your Title]
Tip: Send this message within 1 to 2 hours of booking to help patients feel acknowledged ASAP. It’s part of a stronger, smoother patient experience.
2. Confirm upcoming appointments
Appointment reminders reduce missed visits, ease confusion, and give patients a chance to reschedule as needed. They also show that your chiropractic clinic is organized and conscious of your patients’ time.
Best for
A text is ideal for quick reminders, while email works well if you want to add details or prep instructions.
Text message example
Hi [First Name], just a reminder of your appointment with [Chiropractor Name] on [Date] at [Time]. Have questions? Call us at [Phone Number]. We look forward to seeing you!
Tip: If sending by email, include location details, directions, or a “What To Expect” link. That’s doubly important if the patient’s new to your clinic.
[Related: The Small Business Guide to Lead Generation]
3. Reschedule missed appointments
Life happens—people forget, get stuck in traffic, or make last-minute changes. A missed appointment doesn’t have to be a lost one. Reaching out to reschedule shows you pay attention and keeps patients engaged in their care plan.
Best for
A text is great for speed and convenience. Email lets you include a direct scheduling link or cover no-show policies.
Text message example
Hi [First Name], we missed you today at [Clinic Name]. We’d love to get you back on the calendar. Reply or call [Phone Number] to reschedule.
Tip: Send this message within one hour of the missed appointment, while it’s still clear in their memory. Follow up with an email that has a link to your online scheduler.
4. Share post-appointment care tips
Follow-up care is part of good chiropractic treatment, and a great way for patients to stay informed and involved. Sharing tips after visits shows you’re concerned with their recovery, not just the transaction. It can also improve outcomes and reduce unnecessary callbacks.
Best for
Email: It gives you room to explain care steps and link to resources. You can also send a shorter text summary for simplicity.
Email example
Subject line: Your Post-Adjustment Care Tips From [Clinic Name]
Body:
Hi [First Name],
Thanks for visiting [Clinic Name] today! To help you feel your best after your adjustment:
• Drink plenty of water.
• Avoid strenuous activity for 24 hours.
• Do the stretches we showed you in the office.
Questions? Call us at [Phone Number]. We’re here to help you feel better, faster.
—[Your Name], [Your Title]
Tip: Post a link to your blog or video library for added value. It builds authority and holds patients on your site longer.
[Related: See How Smart Chiropractic Ads Boost Your Visibility + Examples]
5. Tie offers to seasonal needs
Well-timed promotions keep your practice top of mind and give patients a clear reason to schedule. Think about perks tied to external cues: holidays, sports seasons, or wellness goals.
Try highlighting time-sensitive chiropractic offers, like posture checks before back-to-school time or pain relief packages during winter snow shoveling.
Best for
Email explains the value and timing, while text offers last-minute reminders or flash deals.
Email example
Subject line: Back-to-School Special: Posture Screenings for Kids & Teens
Body:
Hi [First Name],
Backpacks, screen time, and long school days can affect kids’ posture. This month only, we’re offering free posture screenings for children and teens with any new patient exam.
Schedule by [Date] to take advantage! Call [Phone Number] or book online here: [Link]
Let’s help your student start the year strong.
—[Clinic Name]
Tip: Add urgency with a deadline, and consider repeating seasonal messages annually to steadily build awareness.
6. Educate about conditions you treat
Patients may not know that chiropractic treatment can help with conditions like sciatica, migraines, and joint pain. Educational messaging shows expertise and generates demand from people with those conditions.
It also supports your SEO and email engagement strategies.
Best for
Email is perfect for detailed explanations and links to blog content. Shorter versions can work through text with a clear call to action (CTA).
Email example
Subject line: Dealing With Sciatica? Chiropractic Care Can Help
Body:
Hi [First Name],
Sciatica can cause sharp pain, tingling, or numbness that radiates from your lower back down your leg. Chiropractic care can often provide lasting relief by addressing its root cause.
We’ve helped many patients reduce sciatica symptoms through gentle spinal adjustments and supportive therapies.
Learn how we expertly treat sciatica: [Link to blog or service page]
—[Clinic Name]
Tip: Use your most popular blog posts or FAQs to guide topics in educational messages like these.
[Related: 3 Reasons Why You Should Use Online Content to Attract Customers to Your Local Business]
7. Spotlight your service of the month
Outlining one service at a time makes your messages focused and digestible. It also gives you a natural reason to stay in touch. Meanwhile, you boost bookings for your services and position yourself as proactive, not pushy.
Best for
Email or text fits, depending on how much info you want to share. Texts can tease the service and allow you to provide a link to your website or booking page.
Text message example
Want better sleep and less neck pain? Ask us about our gentle cervical adjustments — our featured service this month. Book here: [Short Link]
Tip: Rotate services based on seasonal needs (like alignments after summer travel) or underused treatments you’d like to promote. (Learn how to create short links.)
8. Send birthday or wellness greetings
A small gesture can make a big impact. Personalized greetings help patients feel appreciated and remembered, even when they’re not actively booking chiropractic care. These messages nurture long-term loyalty and encourage reengagement.
Best for
Email offers a more personal route; use text if you want something out fast.
Email example
Subject line: Happy Birthday From [Clinic Name]!
Body:
Hi [First Name],
Wishing you a happy, healthy birthday!
We’re grateful to be part of your wellness journey. If you’re due for a tune-up, we’d love to see you soon.
Book your next adjustment: [Link]
— [Your Name], [Your Clinic]
Tip: Not every healthcare message needs a promo. Sometimes a simple “Thinking of you and your spine” builds goodwill and reminds patients you prioritize them.
[Related: 3 Ways to Personalize Your Small Business Marketing]
9. Request reviews or testimonials
Reviews are some of your most potent forms of social proof. They also build trust with prospective patients and improve your visibility on platforms like Google and Facebook/Meta.
Strategic, direct requests (particularly after a great visit) can seriously boost your response rate.
Best for
Email or text does the trick, depending on your tone and timing. Text messaging works well for casual follow-ups; email lets you include links and instructions.
Text message example
Hi [First Name], we’re so glad you visited [Clinic Name] today! If you had a great experience, would you mind leaving us a quick review? It helps others find care, too: [Link] — Thanks!
Tip: Send a review request one to two hours after an appointment. Want to boost results? Personalize your ask or reference something from their visit (“Hope your shoulder feels better!”).
10. Share helpful blog or video content
Informative content builds trust and keeps your practice visible and valuable between visits. Share blog posts or videos that answer questions, bust myths, or offer health tips. You’ll build yourself up as both a friendly resource and a local expert.
It’s also a savvy way to drive traffic back to your chiropractic website, which supports local SEO.
Best for
Email (with a snippet and link) or text (with a short message and link) is effective.
Email example
Subject line: Can a Chiropractor Help With Migraines?
Body:
Hi [First Name],
You’re not alone — migraines affect more than 1 in 10 people. In our latest blog, we explain how chiropractic care may help relieve symptoms and prevent flare-ups.
Read more: [Link to Blog]
Yours in health,
[Your Name]
Tip: Link to high-value posts that answer common “People also ask” queries. Embed video content as a bonus; it’s a major visibility boost for search and social.
[Related: Social Media Management Tips for Small Businesses]
11. Promote community events or sponsorships
Your community involvement shows patients you care for more than just their backs and bucks. Promoting events or sponsorships builds local support, strengthens your brand identity, and increases recognition.
It’s also effective among potential patients who haven’t visited your clinic yet. They see your values on display.
Best for
Email or text: Use email for event details and text for reminders.
Email example
Subject line: Join Us at the [Event Name] This Weekend!
Body:
Hi [First Name],
We’re proud to sponsor this year’s [Event Name]! Stop by our booth on [Date] at [Location] for wellness tips, giveaways, and free mini chiro consults. Bring a friend — we’d love to meet them.
See you there!
—[Your Clinic Name] Team
Tip: If you attend fairs, run sponsorships, or host open houses, promote them consistently. It helps with brand recall and community trust, both vital to long-term growth.
12. Announce office updates or closures
Informing patients about closures, holiday hours, or staff changes isn’t just considerate. It demonstrates that your clinic is transparent and organized. These updates also prevent missed appointments and confusion, especially around busy seasons.
Best for
Text works for urgent updates or reminders; go with email for more detailed announcements.
Text message example
Hi [First Name], just a heads-up that our office will be closed on [Date] for [Holiday/Event]. Need to reschedule? Call us at [Phone Number] or visit [Scheduling Link].
Tip: Automate reminders before long weekends or holiday closures. If you change your hours, location, or staff info, be sure to update your website, business listing, and social profiles. Link to that post or page in your message for immediate access.
[Related: 9 Tips to Generate Organic Visits for Google Business Profile]
13. Reengage lapsed patients
Sometimes patients fall off the schedule. They just do. A thoughtful reengagement message reminds them you’re still here for support and offers a fast track back to care.
Best for
Email or text applies, depending on how long it’s been since their last visit. Email offers more space to engage.
Email example
Subject line: We Haven’t Seen You in a While
Body:
Hi [First Name],
We noticed it’s been a while since your last visit to [Clinic Name]. If you’re still feeling great, that’s awesome! If you’re due for an adjustment or simply want to check in, we’d love to see you.
Book your next visit here: [Link]
Staying on top of your spinal health helps prevent bigger issues down the road. Let us know how we can help.
Warmly,
[Your Name], [Your Title]
Tip: Segment patients by how long it’s been since their last visit (3 months, over 6 months, etc.). Tailor your message based on how far they’ve dropped off the radar.
Why use marketing automation?
Marketing automation uses software to send emails or texts automatically based on timing, actions, or preferences. It keeps your chiropractic clinic connected with patients, even when your team is busy.
With automation, you communicate consistently, build stronger relationships, and help fill your schedule. It saves you valuable time, and it works. Email marketing delivers an average ROI of $36 for every $1 spent.
Add text messages, review requests, and personalized outreach. Now, you’ve got a powerful, low-effort system that helps retain patients and drive growth.
Marketing automation is how you turn this list of messages into real results. You deliver the right message at the right time through the right channel.
All without lifting a finger.
[Related: How Marketing Automation Can Save Time (and Make Money!) For Your Small Business]
Make chiropractor text and email marketing painless
Ready to engage more patients while putting your chiropractic marketing on autopilot?
Hibu One includes Assistant, our AI-powered marketing automation tool that helps you send smart messages at the perfect times—automatically.
From welcoming new patients to requesting reviews or reengaging inactive leads, it works tirelessly to pack your schedule.
Assistant builds your contact list, nurtures potential patients, and drives repeat visits. As part of the Hibu One Marketing Platform, it syncs seamlessly with your Hibu One Smart Site, ad campaigns, and online reputation tools. It’s a dynamic and profitable part of your integrated digital marketing solution.
Fill out our Get Started form or call 877-237-6120 for a free consultation. Let’s turn your chiropractic messages into more appointments.
