Cedar Rapids, Iowa, September 11, 2023
 

Hibu Inc. (“Hibu”), the leading provider of technology-enabled digital marketing solutions to small and medium-sized businesses (“SMBs”) across the United States, today announced its acquisition of the marketing technology platform of Signpost, Inc (“Signpost”). 

Signpost’s marketing technology platform, which includes Marketing Automation, Messaging Hub, and Instant Response solutions, allows SMBs to design and deploy optimized text and email marketing campaigns, instantly respond to leads via automated text messages, manage communications across multiple platforms from an integrated messaging hub, and collect customer feedback and reviews. This one-stop marketing and communication tool empowers clients to efficiently acquire, retain and nurture relationships with prospective and existing customers and to increase conversions from digital marketing campaigns. 
 

“We are thrilled to add Signpost's marketing automation capabilities to our existing portfolio of proprietary technology, further enhancing our ability to deliver exceptional results to our SMB customers, and to welcome Signpost employees to the Hibu team.  For the last two years, we have worked closely with the Signpost team to leverage the technology as part of our fast-growing Hibu Assistant offering, which enables our SMB clients to efficiently track customer interactions and deploy automated email and text marketing campaigns to prospective and existing customers.  
 

The acquisition will bring the full capabilities of Signpost’s advanced technology to Hibu Assistant and to the entire Hibu digital marketing platform, accelerating our product development roadmap and our plans to bring new features to market.  We are also excited to welcome Signpost’s Marketing Platform customers to Hibu and to extend our full digital marketing solution to these local businesses” stated Kevin Jasper, Chief Executive Officer of Hibu.  

About Hibu

Hibu, an H.I.G. Capital portfolio company, is the leading provider of technology-enabled digital marketing solutions to small and medium-sized businesses (“SMBs”) across the United States. The Company serves over 70,000 SMBs, with a focus on established businesses in high-value, non-discretionary industries such as home repairs/services, auto repair, legal, and medical. The Company’s subscription-based offering provides SMBs with an integrated, all-in-one outsourced digital marketing solution including digital presence services (websites, listings, reviews, and reputation management), performance marketing (mobile, social, SEO, SEM, and display), and customer relationship management tools (marketing automation, email, and text messaging). 

About H.I.G. Capital

H.I.G. is a leading global alternative assets investment firm with over $58 billion of equity capital under management.*  Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro, and São Paulo, H.I.G. specializes in providing both debt and equity capital to middle market companies, utilizing a flexible and operationally focused/ value-added approach.

* Based on total capital commitments managed by H.I.G. Capital and affiliates.

Cedar Rapids, Iowa, July 12, 2023
 

Hibu Inc., a leading provider of digital marketing solutions to local businesses across the US, is pleased to announce that for the sixth straight year it has earned a spot in Selling Power’s 2023 list of the “50 Best Companies to Sell For.”

“Being selected as one of ‘Selling Power’s 50 Best Companies to Sell For’ six consecutive years is truly an honor,” said Angie Corcoran, Hibu’s Chief Human Resources Officer. “Hibu encourages open communication, teamwork, and camaraderie – Hibu is a place where employees grow together while helping our clients grow their businesses with our state-of-the-art digital marketing products and services.  We’re committed to creating an inclusive and empowering environment that encourages employees to excel both personally and professionally, making their careers at Hibu genuinely fulfilling and rewarding."

Abby Nicol, Hibu AVP of Sales Training, added, “Being recognized as one of Selling Power’s 50 Best Companies to Sell For is a highlight each year for us at Hibu!  It’s nice to see Hibu recognized for creating an environment that is both client focused and growth minded for our employees.”

“The Best Companies to Sell For have mastered the alignment of people, processes, and technologies and created a sales organization that excels in hiring, onboarding, training, and compensation of their sales representatives,” said Gerhard Gschwandtner, founder and CEO of Selling Power. "These companies aim at a higher level of professionalism and trust, which in turn leads to increased sales and a lower turnover of the sales force."

Selling Power’s 2023 list of “50 Best Companies to Sell For” can be viewed here.

About Hibu

Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US.   Hibu is a one-stop shop for integrated, smart digital marketing programs designed to generate leads and increase visibility online. Hibu is a Meta Business Partner, Google Ads Premier Partner, Google My Business Partner and Microsoft Advertising Select Channel Partner. Hibu has an A+ rating with the Better Business Bureau.

Cedar Rapids, Iowa — July 13, 2022
 

Hibu Inc., a leading provider of digital marketing solutions to local businesses across the US, is pleased to announce that it has earned a spot in Selling Power’s 2022 list of the “50 Best Companies to Sell For.”  This is the fifth straight year that Hibu has made the list.

"Hibu is thrilled to be on Selling Power’s list of the Top 50 Best Companies to Sell For the fifth year in a row,” said Angie Corcoran, Hibu’s Vice President of Human Resources. “This honor speaks volumes about the employee-focused culture that exists inside of Hibu. From top-notch training programs to state of the art systems and prospecting tools, employees who join Hibu are given a playbook to success the minute they walk in the door.”

Gerhard Gschwandtner, founder and CEO of Selling Power said: “The Best Companies to Sell For have mastered the alignment of people, processes, and technologies and created a sales organization that excels in hiring, onboarding, training, and compensation of their sales representatives. These companies aim at a higher level of professionalism and trust, which in turn leads to increased sales and a lower turnover of the sales force."

Selling Power’s 2022 list of “50 Best Companies to Sell For” can be viewed here.

About Hibu

Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US.   Hibu is a one-stop shop for integrated, smart digital marketing programs designed to generate leads and increase visibility online. Hibu is a Meta Business Partner, Google Ads Premier Partner, Google My Business Partner and Microsoft Advertising Select Channel Partner. Hibu has an A+ rating with the Better Business Bureau. 

Cedar Rapids, Iowa, February 9, 2022

Hibu Inc. is pleased to announce that it has been named a Google 2022 Premier Partner. Premier Partner status is awarded annually to the top 3% of Google Partners in the US. This designation recognizes Hibu’s position as an industry leader – meeting Google’s stringent criteria for client growth and retention, campaign optimization and performance, product diversification, and top-tier expertise.

Hibu provides a full range of digital marketing solutions to small local businesses nationwide, across a wide range of industry verticals. Hibu’s solutions include creating, managing, and optimizing clients’ online presence and websites, enhancing their organic visibility, ranking and conversion, running targeted multi-channel campaigns, and providing automated marketing services to continuously convert and engage prospects and customers. Google’s services are an integral part of Hibu’s synchronized digital marketing solutions – tailored to each client’s objectives and budget.

“This recognition by Google as a Premier Partner further validates Hibu’s approach in the digital marketing space,” Kevin Jasper, CEO of Hibu, said. “Hibu provides not only expertise and skill within each digital marketing channel – like Search, Websites, SEO, Display, and Social – but also within the integrated Hibu Solutions which make these components work together and deliver enhanced results and ROI. Hibu is committed to helping our clients succeed and grow in the increasingly competitive digital marketing landscape – our continued investment in our partnership with Google is an important reflection of this commitment.”

Davang Shah, Senior Director, Google Ads Marketing, said, “Congratulations to our Premier Partners for being among the top 3% of Google Partners in the United States. These companies stand out based on their commitment to developing product expertise, building new client relationships, and helping their current clients grow. We look forward to supporting them as they help their customers succeed online.”

About Hibu

Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US. We’re a one-stop shop for all the digital marketing a small business needs - providing our clients with one-on-one service and unmatched expertise, saving them time, money and frustration. We make sure their business information is correct wherever and however customers are searching for them — with search or voice search. We build cutting-edge, secure websites, that are written and designed to engage visitors and deliver a great user experience on any device. We help our clients take control of their online reputation and help them advertise on the web’s top sites and popular apps. Hibu is a Meta Business Partner, Google Ads Premier Partner, Google My Business Partner, and Microsoft Advertising Select Channel Partner. Hibu has an A+ rating with the Better Business Bureau.

Adds Marketing Automation to Hibu Digital Marketing Solutions

Cedar Rapids, Iowa, December 17, 2021

Hibu Inc. is announcing today the introduction of Hibu Assistant – its new, automated email and text marketing solution for small- to mid-sized businesses. Hibu Assistant integrates with a client’s Hibu digital marketing solution to build and grow a contact list of prospects and customers, nurture those contacts via email and text marketing, turn those contacts into first-time and repeat customers and generate reviews.

“By adding Hibu Assistant to our integrated digital marketing solutions, we can now establish an ongoing marketing ‘feedback loop’ for our clients,” said Nick Hopkins, Hibu’s AVP, Digital Product Management. “Assistant automates some of the biggest challenges small businesses face – requesting and publishing customer reviews and engaging regularly with customers and prospects.  Reviews, along with offers, are used to generate and convert more leads, thus maximizing the SMB’s overall marketing ROI.”  

Dana Cutler, Hibu’s AVP, Go-To-Market, added, “Hibu Assistant automates the sending of offers via email or text to help clients convert leads into customers. The Assistant technology uses signals and other data from contacts, based on where they are in the consumer buying lifecycle and their interactions with previous campaigns, to deliver the right message at the right time.”

Hibu Assistant will be an integral part of the digital marketing solutions Hibu offers clients. The new product works with Hibu’s Listings, Reviews and Reputation products to strengthen a client’s online marketing foundation.  Reviews content is published on a client’s Hibu Website and on their Google My Business, Facebook and Yelp Pages to help increase ongoing ranking, engagement and conversion across those services.

More information about Hibu Assistant can be found here.

About Hibu

Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US. We’re a one-stop shop for all the digital marketing a small business needs - providing our clients with one-on-one service and unmatched expertise, saving them time, money and frustration. We make sure their business information is correct wherever and however customers are searching for them — with search or voice search. We build cutting-edge, secure websites, that are written and designed to engage visitors and deliver a great user experience on any device. We help our clients take control of their online reputation and help them advertise on the web’s top sites and popular apps. Hibu is a Facebook Marketing Partner, Google Ads Premier Partner, Google My Business Partner, and Microsoft Advertising Select Channel Partner. Hibu has an A+ rating with the Better Business Bureau.

Cedar Rapids, IA – November 12, 2021

Hibu Inc. announced today that it will again in 2021 be a Corporate Supporter for Small Business Saturday®. Small Business Saturday is a day dedicated to supporting the independent small businesses that make our communities unique. It will be celebrated this year on Saturday, November 27.

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. The results of the American Express 2020 Small Business Saturday Consumer Insights Survey show that total reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $19.8 billion, up from $19.6 in 2019.

“Hibu is proud to be a Corporate Supporter of Small Business Saturday,” said Antoinette Ward, AVP of Marketing Strategy at Hibu. “We’ve helped hundreds of thousands of small business owners with their digital marketing needs. Supporting Small Business Saturday is just another way we show our commitment to the small business community.” 

Hibu will be promoting Small Business Saturday in a variety of ways — on Hibu.com, on the Hibu Blog, and in social media —  encouraging our employees, partners and clients to be part of this special day.

About Hibu

Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US. We’re a one-stop shop for all the digital marketing a small business needs - providing our clients with one-on-one service and unmatched expertise, saving them time, money and frustration. We make sure their business information is correct wherever and however customers are searching for them — with search or voice search. We build cutting-edge, secure websites, that are written and designed to engage visitors and deliver a great user experience on any device. We help our clients take control of their online reputation and help them advertise on the web’s top sites and popular apps. Hibu is a Facebook Marketing Partner, Google Ads Premier Partner, Google My Business Partner, and Microsoft Advertising Select Channel Partner. Hibu has an A+ rating with the Better Business Bureau and is LSA (Local Search Association) certified.

Cedar Rapids, Iowa — July 20, 2021
 

Hibu Inc., a leading provider of digital marketing solutions for small- and medium-sized businesses across the U.S., is pleased to announce that it has been named as one of Selling Power’s 2021 “50 Best Companies to Sell For”.  This marks the fourth consecutive year that Hibu has been included on the “50 Best” list.

“Being selected as one of Selling Power’s ‘50 Best Companies to Sell For’ four years in a row serves as confirmation of Hibu’s commitment to the success of its sales employees, providing them with best-in-class training, tools and support,” said Angie Corcoran, Hibu’s Vice President of Human Resources and Development. “As we grow our sales force, we look forward to providing exciting career opportunities to those who join us to sell our cutting-edge digital marketing solutions!” 

Selling Power’s 2021 list includes companies of all sizes, with sales teams ranging from fewer than 100 to thousands of salespeople. Selling Power’s research team assembled this year’s list by gathering data across four main criteria: compensation and benefits; sales culture; onboarding and sales enablement strategies; and sales training and coaching. 

“The companies who earned a spot on this year’s list have truly world-class sales organizations,” said Selling Power magazine founder and publisher Gerhard Gschwandtner. “In addition to providing superior onboarding and ongoing sales training, they quickly pivoted their strategy to give their sales reps the tools and skills they needed to succeed in today’s digital, remote selling environment.”

“From our world-class training, to our state-of-the-art, AI-driven prospecting tools and our industry-leading partnerships with Google, Facebook and Microsoft, we provide our salespeople with the support they need to reach their full potential,” Corcoran said. “We’ve come out of COVID growing and we are actively recruiting talented individuals to join our sales team.”

Selling Power’s 2021 “50 Best Companies to Sell For” can be viewed here.

About Hibu

Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US. We’re a one-stop shop for all the digital marketing a small business needs - providing our clients with one-on-one service and unmatched expertise, saving them time, money and frustration. We make sure their business information is correct wherever and however customers are searching for them — with search or voice search. We build cutting-edge, secure websites, that are written and designed to engage visitors and deliver a great user experience on any device. We help our clients take control of their online reputation and help them advertise on the web’s top sites and popular apps. Hibu is a Facebook Marketing Partner, Google Ads Premier Partner, Google My Business Partner, and Microsoft Advertising Select Channel Partner. Hibu has an A+ rating with the Better Business Bureau and is LSA (Local Search Association) certified.

Partnership to support Hibu’s plans to accelerate growth

Cedar Rapids, Iowa –March 26, 2021

Hibu, a leading provider of digital marketing services to small and medium-sized businesses (“SMBs”) across the United States, is pleased to announce the execution of a definitive agreement to be acquired by an affiliate of H.I.G. Capital, a leading global alternative investment firm with over $43 billion of equity capital under management.

Kevin Jasper, Chief Executive Officer of Hibu commented, “The investment by H.I.G. is strong recognition of all that our team has accomplished to date, and we are excited to partner with H.I.G. to support our next phase of growth. Hibu is committed to continuing to innovate and provide its local business customers with easier and more effective ways to execute their digital marketing strategies, build and enhance their online presence and reputation, and optimize their digital ad spend.”

“We are delighted to partner with Kevin and the Hibu team,” said Matt Gullen, Managing Director at H.I.G. “We believe there is immense opportunity ahead for Hibu given its strong SMB value proposition, including a best-in-class integrated service offering, differentiated technology, and exceptional customer service. Hibu has established itself as a leader in the industry, and we look forward to working with the team to build upon their success and support continued growth initiatives.”

The transaction is subject to customary closing conditions and completion of review under antitrust laws, including the Hart-Scott-Rodino Antitrust Improvements of 1976.

About Hibu

Headquartered in Cedar Rapids, Iowa, Hibu provides a full suite of integrated digital marketing services to SMBs including digital listings management, website development and management, search engine marketing and optimization, online and mobile display, and social campaign creation and management. Today, Hibu serves over 80,000 customers across a wide range of industries across the United States. Hibu is a Facebook Marketing Partner, Google Ads Premier Partner, Google My Business Partner, and Microsoft Advertising Select Channel Partner.

^{* Based on total capital commitments managed by H.I.G. Capital and affiliates.}

Cedar Rapids, Iowa — July 8, 2020
 

Hibu Inc., a leading provider of digital marketing solutions to local businesses across the US, is pleased to announce its inclusion in Selling Power’s 2020 list of the “50 Best Companies to Sell For.”  This is the third straight year that Hibu has made the list.

"Being selected as one of Selling Power’s 50 Best Companies to Sell For proves what we’ve always felt -- that Hibu offers sales professionals a unique opportunity to sell cutting-edge digital marketing solutions in an environment that provides them all of the support they need to be successful,” said Angie Corcoran, Hibu’s VP of Human Resources. “We’re proud of the tools, training, and resources we provide our sales representatives – we understand that the right support is a crucial part of the team’s overall success in selling Hibu’s suite of digital marketing solutions.”

Selling Power’s annual list of the “50 Best Companies to Sell For” includes companies of all sizes, with sales forces ranging from fewer than 100 to thousands of salespeople.  

You can see the full 2020 “50 Best Companies to Sell For” list here.

About Hibu

Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US. We’re a one-stop shop for all the digital marketing a small business needs - providing our clients with one-on-one service and unmatched expertise, saving them time, money and frustration. We make sure their business information is correct wherever and however customers are searching for them — with search or voice search. We build cutting-edge, secure websites, that are written and designed to engage visitors and deliver a great user experience on any device. We help our clients take control of their online reputation and help them advertise on the web’s top sites and popular apps. Hibu is a Facebook Marketing Partner, Google Ads Premier Partner, Google My Business Partner, and Microsoft Advertising Select Channel Partner. Hibu has an A+ rating with the Better Business Bureau and is LSA (Local Search Association) certified.

Cedar Rapids, Iowa – June 6, 2019

Hibu Inc. is today announcing the introduction of Hibu Smart Sites – their new, upgraded websites for small businesses.  Hibu Smart Sites include advanced technology that communicates more information to Google, Bing and Yahoo, improving ranking and visibility in search and in voice search.

“Increased visibility in search – and increasingly important voice search – is key to driving more visitors to the website and to generating more leads.” RC Thompson, Hibu’s Director of Digital Products, said. “Our sites convey more information to Google and other search engines about the client’s business, which gives our clients an advantage in being found with search and with voice search like Siri and Alexa.”  

Dana Cutler, Hibu’s AVP, Go-To-Market, added, “Hibu Smart Sites are custom-built for each client and for their specific industry -- featuring the proper content and the right types of engagement to present them in the best possible way and maximize conversion.”

Hibu Smart Sites are the central hub of the interconnected digital marketing programs Hibu offers clients. The new sites are synced with the client’s Google My Business Page and Facebook Page and with the client’s business listings on over 60 key sites around the web.  Any changes the business makes to their Hibu Smart Site will be immediately updated across the board – saving clients time and frustration.

More information about these new Hibu Smart Sites can be found at Hibu’s website.

About Hibu

Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US. We’re a one-stop shop for all the digital marketing a small business needs - providing our clients with one-on-one service and unmatched expertise, saving them time, money and frustration. We make sure their business information is correct wherever and however customers are searching for them – with search or voice search. We build cutting-edge, secure websites, that deliver a great user experience on any device -- written and designed to engage visitors. We help our clients take control of their online reputation and help them advertise on the web’s top sites and popular apps. We’re committed to keeping our technology cutting edge, so our clients can stay ahead of their competition. Hibu is a Facebook Marketing Partner, Google Ads Premier Partner, Google My Business Partner, Yahoo Preferred Partner and Bing Ads Select Partner. We have an A+ rating with the Better Business Bureau and we’re LSA (Local Search Association) certified.