Hibu Enhances Google Business Profile Optimization In Its Digital Marketing Solutions
Cedar Rapids, Iowa - July 23, 2024 - Hibu Inc., a leading provider of digital marketing solutions to local businesses across the United States, announced updates to its digital marketing solutions which will increase online visibility for Hibu’s small business clients by adding advanced optimization to the client’s Google Business Profile (GBP).
Hibu’s solutions are designed to generate new leads and customer reviews for Hibu clients through an integrated mix of digital marketing products and services, including: a complete online presence, marketing automation with email and text marketing campaigns, SEO services, and omni-channel performance marketing across Google, Meta (Facebook and Instagram), Microsoft, Amazon, and more.
A business’s Google Business Profile is a critical aspect of any digital marketing campaign. Hibu helps clients optimize their GBP page, beginning with collecting the most important information for each business and guiding each client to have the most complete GBP profile possible. This content is used as the core of all Hibu Solutions.
RC Thompson, Hibu’s AVP of Digital Product Management, said, “Collecting and optimizing the client’s complete business profile allows Hibu to best position the client for success.”
Thompson said, “Optimizing GBP for our clients helps with overall ranking, presents them in the best light for online searches, and increases clicks to their website. Ensuring that the client’s complete business profile is represented on GBP is becoming increasingly important to help differentiate them from competitors, especially as AI-generated content continues to be more prevalent every day.”
Advanced GBP optimization is part of the ongoing evolution of the digital marketing solutions on the Hibu platform to deliver more value and more ROI for local businesses.
About Hibu
Hibu is the leading provider of technology-enabled digital marketing solutions to small- and medium-sized businesses (“SMBs”) across the United States. The Company serves over 70,000 SMBs, with a focus on established businesses in high-value, non-discretionary industries such as home repairs/services, auto repair, legal, and medical. The Company’s subscription-based offerings provide SMBs with an integrated, all-in-one outsourced digital marketing solution including digital presence services (websites, listings, reviews, and reputation management), performance marketing (mobile, social, SEO, SEM, and display), and customer relationship management tools (marketing automation, email, and text messaging).
