Marketing automation is any technology, program or software that automatically performs marketing functions – like sending emails or text marketing messages to customers or prospects – without human intervention.
Marketing automation software can determine who should receive specific targeted marketing communications and when those emails and texts should be sent to maximize response.
For many years marketing automation was seen as something only big businesses needed. Then it was seen as something only the big companies could afford. Today, small to mid-sized businesses are realizing the major impact marketing automation can have – saving them time, growing their business, and increasing customer loyalty.
Small businesses can use marketing automation in many different ways:
Marketing automation addresses the two top challenge most small businesses face… not enough time and not enough customers.
With marketing automation, a small business can maintain a constant customer communication loop – staying in touch with established customers, building customer loyalty, and using customer reviews to attract new customers. Plus, according to a recent study, email marketing automation has been show to generate up to six times the revenue. And all of this is done automatically, taking little or no time away from day-to-day business tasks.
While the benefits of marketing automation are easy to see… a small business trying to get started on their own could find it less than easy to pull off. The business will need to Identify who to mail to, what to mail to them, and when the email will have the best chance to generate results. In addition to all that, you’ll need to create content – email text, videos, whitepapers – that will appeal to your audience. In most cases, it’ll be easier and more effective to partner with someone (like Hibu) who does all the work for you. Hibu Assistant, for example, does everything listed above and also provides 24/7 analytics on your campaigns.
*Hibu data comparing conversions on websites with, and without, Hibu Reviews, Jan.–Jun. 2020