Your local lawn care business can turn any lawn into a manicured masterpiece. Any weed-filled flower bed into a perfectly pruned gardenscape. You just need customers to hire you. And how do you get lawn care customers fast?
Lawn care ads. When you choose to advertise your lawn care or landscaping business on Google, Amazon, Facebook, Instagram, and a variety of other platforms, you significantly expand your reach. And therefore, expand your customer base.
While you might be able to tame an unruly hedgerow, search, display, and social ads are a whole new territory. That’s where Hibu comes in. We’ll break down exactly how lawn care ads can bring you more customers and how we can help you manage them.
[Related: Impactful, Affordable Online Marketing for Landscapers]
How lawn care ads help your local business get more customers
As of 2024, the landscaping industry employs more than 1 million people and represents 661,000 landscaping service businesses. Which means your business has a healthy amount of competition to go up against when it comes to bringing in customers. And the industry is only expected to grow, with industry experts predicting a 34% increase in competition by 2025.
As the demand for landscaping and lawn care services continues to skyrocket, it’s crucial for local business owners like you to take charge of your digital marketing. With 75% of people saying that paid ads make it easier to find what they need, they’re a particularly helpful digital marketing service for you to lean on.
Here’s how:
Lawn care ads help you show up at the top of Google
A huge win for any business (and especially small, local ones) is to be the #1 result that populates at the very top of Google when someone searches for a service you provide. Especially when you consider that 62% of all core search queries in the United States are generated by Google. Getting into that top spot is achievable through SEO efforts, but that’s a long game. Investing in paid advertising can get you there even quicker.
As a lawn care business, you’re eligible for Google Local Services Ads (LSAs). When you opt to run LSAs, you’ll show up at the top of Google search results when customers search for services you offer in the areas you choose. Pretty significant given that 46% of all the searches on Google are seeking local information. And studies show that when LSAs are present, 25.3% of all clicks are on paid results. When LSAs are absent, this is 14.6% – a difference of 10.7%!
Those stats might already have you convinced, but we haven’t even told you the best part about LSAs yet … you only pay when potential customers get in touch with you through your ads. That’s right, no wasted dollars running ads that you aren’t sure are even working or not.
As a verified Google Partner, Hibu has the know-how and expertise to help you get your LSAs up and running the right way without any extra stress on you.
[Related: Online Marketing for Landscapers — 5 Affordable Options]
Lawn care ads increase your visibility on social media
In today’s digital age, having a presence on social media as a small business owner isn’t a “nice to have,” it’s a must-have. And that’s especially true for landscaping and lawn care services. The lawn care sector has expanded by more than 8.2% annually over three years, and this momentum shows no signs of slowing down. That means your lawn care digital marketing needs to be as sound as possible to compete, and social marketing is a part of that process.
Social media puts your business in front of Millennial and Gen Z customers. These two groups drive trends in outdoor enhancements like fire pits and eco-friendly designs. Larger jobs like these help to put even more money into your pocket.
Now, having a presence on Facebook and Instagram is one thing, but social ads are what’s really going to take your business above and beyond.
In a recent survey, 37% of Instagram users answered that the content of sponsored ads matches their interests most of the time. Which means your lawn care business is being seen by those who have a high intent to book your services.
As a Meta Marketing Partner, we’ll help with all the set-up, optimization, and ongoing maintenance of your Facebook and Instagram ads.
[Related: Does Your Local Business Need to Be on Facebook?]
Lawn care ads build brand awareness and maintain your brand position
Simply put, advertising helps your business stay top-of-mind for customers in your area. Think about it, there are plenty of brands and businesses you can name just by seeing their logo or hearing their jingle, right? That’s advertising in action.
The more your business shows up in Google searches and in social media feeds, the more recognizable your landscaping or lawn care business becomes. Studies show that paid search ads can increase brand awareness by up to 80%.
This is helpful because sometimes people will see your ads when they don’t necessarily need your services right now. But when they DO need a trim before their next BBQ or that new fire pit installed, they’ll recall all your ads and choose you over the competition.
[Related: 6 Landscaping Website Design Tips]
Hibu saves you time and money by handling lawn care ads for you
The right lawn care ads definitely have the power to make or break your local business. They’re a powerful asset in your digital marketing arsenal that can help customers choose your lawn care business in a concentrated market.
But we get that not everyone has the time to learn the nuances of Google LSAs and Meta Ads Manager. That’s where we come in.
Hibu digital marketing specialists will handle all the setup and optimization of your ads so your business will show up at the top of Google search results, on your customers’ Facebook News Feed, Facebook Messenger, Marketplace, and Instagram. Basically, everywhere potential customers might be looking for your services.
Ready to learn more about our comprehensive digital marketing platform? Complete our short Get Started form or call us today at 877-237-6120 for a free, no-obligation consultation.
