Find out how an optometry and Aesthetics clinic successfully introduced a new service with Hibu's targeted digital marketing solutions.
Overview
Chhaya Sei opened The Eyecare Place in McDonough, Georgia. “A friend of mine pushed
me,” Chhaya told us. “She thought I’d be a good person to open their own business...and I
jumped in. I pretty much emptied my 401k and got a little help from my father-in-law to get
the business rolling.”
“It wasn’t hard to get clientele because I worked at Sam’s Club for years and in the optical
field. So, a lot of patients followed me,” Chhaya said. “But, finding doctors to partner with
was a big challenge.... the first of many.”
Like many small business start ups, Chhaya had to deal with financial challenges, online and
offline visibility, and more - especially when he decided to introduce a whole new service.
The Challenge
“The biggest challenge was expenses. We had very little money to start the business,
and we have very little to even get the word out. So that was the hardest thing,”
Chhaya said. Then, just as the business was starting to take off, COVID hit right at the
same time that Chhaya decided to move to a new location.
But his toughest challenge right now is introducing Aesthetics -- a wrinkle/skin
treatment that’s safer than botox, but almost entirely unknown. He had to educate
the public and encourage them to come in and try this new service which, even
Chhaya admits, has no connection to eyecare, his primary business.
As a business, The Eyecare Place & Aesthetics needed to increase its visibility online,
draw clients to its new location, and educate consumers about its new service.
The Hibu Solution
The first thing Hibu did was build Chhaya a new website and introduced a search campaign to drive quality, local prospects to the site. Hibu integrated Chhaya’s social media channels and began running targeted ads – reaching the exact audience the business
needed to reach.
Hibu also worked with Chhaya to convert the main focus of his digital marketing messaging from Eyecare to Aesthetics – updating the messaging on his website and in advertising to introduce the Aethestic services Chhaya wants to promote.
The Results
Hibu’s integrated digital marketing solution didn’t just address one challenge. All the
parts worked together to deliver the results Chhaya needed...increasing site visits,
maximizing clicks, and generating form fills. “We get a lot of messages from [the form
on] our website,” Chhaya said.
Hibu worked with Chhaya to convert the main focus of his digital marketing messaging
from Eyecare to Aesthetics. “My goal for the next six months is to push that side of the
business to help increase revenue,” Chhaya said. Hibu’s integrated digital marketing has
also helped deliver an increase in online reviews. “Our Hibu Reviews are actually pretty
good,” Chhaya said, “I think about 547 reviews.”
In a 90-day period, Hibu’s digital marketing for The Eyecare Place, LLC & Aesthetics generated:
- 1,624 Total Leads
- 2,028 Ad Clicks
- 3,656 Website Visits
- 1,558 Calls
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
