Hibu Adds Web Push Notifications to Its Digital Marketing Solutions
Cedar Rapids, Iowa. Hibu Inc., a leading provider of digital marketing solutions to local businesses across the United States, is pleased to announce the addition of Web Push to their advanced notifications service within the Hibu platform and client solutions. With Web Push, Hibu clients can now receive immediate, real-time event notifications for important marketing events like leads and reviews on virtually any device and with any combination of Web Push, email, and text messaging.
Hibu’s solutions help to drive a continuous stream of new leads and customer reviews for Hibu clients through an integrated combination of digital marketing products and services, including: a complete online presence, marketing automation with email and text marketing campaigns, and omni-channel performance marketing across Google, Meta, Microsoft, Amazon, and more.
In today’s fast-paced world of consumers with constant distractions, quickly responding to consumer leads and reviews is critical, and getting alerts on the right device(s) at the right time makes this easier. The advantage of Web Push is that it doesn’t require the download and installation of a new app and, unlike with text messaging or a mobile app, it can be used across mobile, laptop, and desktop devices to get real-time updates.
In addition, Hibu’s Lead Scoring technology automatically analyzes each lead to determine whether it’s a quality lead, a potential lead, or marketing activity. Clients can configure notifications to receive only the events they care about, on the channel(s) or device(s) they prefer – helping them increase operating efficiency and avoid wasting time.
Nick Hopkins, Vice President of Product Strategy and Development at Hibu, said, “Now that both Android and iOS devices support web push notifications, it’s no longer necessary to download and install an app to get one-click accessibility and real-time updates. Users can simply click to add their Hibu Dashboard to their device’s home screen, and then enable push notifications. This added convenience makes it even easier for small business owners to keep on top of the results of their marketing investment and stay responsive to their customers and prospects.”
“We continue to evolve the Hibu platform to drive more value and more ROI for our clients, and to help them manage their day-to-day operations more effectively and efficiently. Web push notifications are yet another way we’re accomplishing this. We’re excited to bring this new level of convenience to our clients.”
- Nick Hopkins, Vice President - Product Strategy & Development
About Hibu
Hibu is the leading provider of technology-enabled digital marketing solutions to small- and medium-sized businesses (“SMBs”) across the United States. The Company serves over 70,000 SMBs, with a focus on established businesses in high-value, non-discretionary industries such as home repairs/services, auto repair, legal, and medical. The Company’s subscription-based offerings provide SMBs with an integrated, all-in-one outsourced digital marketing solution including digital presence services (websites, listings, reviews, and reputation management), performance marketing (mobile, social, SEO, SEM, and display), and customer relationship management tools (marketing automation, email, and text messaging).