You’ve seen display ads countless times on websites, apps, and videos. Some look great (others, not so much). And you see them all over the web for a reason.
Display ads, like Google, Meta/Facebook, and Amazon ads, help grow your chiropractic practice by targeting and reaching new patients. Let’s talk about visual chiropractic ads and see how their elements can align to rejuvenate your digital marketing!
What goes into a good display ad for chiropractors?
A good display ad has certain factors, regardless of its platform and type (static, responsive, or video):
- Visual appeal: High-quality, appealing imagery and eye-catching design grab attention. Video ads are particularly effective — 86% of users want to see more from businesses and brands.
- Compelling messaging: A clear value proposition and concise, relevant copy alongside a strong call to action (CTA) is essential.
- Brand consistency: A consistent brand identity (like your ad design and text) builds recognition and trust in your chiropractic services.
- Website link: A display ad has to lead to your website to do its job!
- Mobile optimization: Most potential patients see content on mobile devices, so mobile optimization is a must.
Google, Amazon, and Meta/Facebook display ads have slight differences. Your digital marketing partner tailors your ad campaign per the platform’s audience, formats, and features.
[Related: 5 Types of Digital Marketing That Get Results for Small Businesses]
Google Display ads
It’s hard to go wrong with Google Display ads for chiropractors. They’re a powerful way to reach prospective patients.
Google chiropractor ads appear on websites, apps, and videos, where you can proactively target and retarget users. They usually appear as banners or video ads, and they’re sometimes animations (GIFs).
How Google Display ads work
Let’s take it step by step. It all starts with your chiropractic practice goals:
- Decide what you want your Google ad campaign to accomplish for your chiropractic clinic.
- Find your target audience and who you want to retarget (your digital marketing partner helps).
- Set your Google Display ad campaign budget.
- Design chiropractic care ads in a way that best promotes your clinic — or let your marketer design them.
- Have your ad appear via auction, according to your campaign spending and ad quality.
- Wait for Google to work with your ad settings. It puts your chiropractic ads on channels that match what your ideal patient likes, prioritizing those familiar with your practice.
- Watch as potential patients view your ad in different places as they browse. They'll click to visit your website if they like what they see.
- Monitor your results. Google tells you how your ads perform, like how many clicks they received and how effective your retargeting is.
- Fine-tune your Google Display ad campaign according to the results you get.
A digital marketing company will also know how to harness Google AdWords, now Google Ads. This pay-per-click (PPC) strategy further amplifies your search engine visibility with text ads in front of your target audience.
[Related: Digital Marketing for Chiropractors: Where to Start]
Examples of good Google Display chiropractic ads
These Google Display chiropractic ads have the hallmarks of what attracts new patients to your practice.
Note: Google Display ads can be static or responsive. The first is a set image, while the second changes according to user behavior.
Messaging that resonates
A static Google ad draws the eye while not taking users away from the browsing experience. A responsive mobile Google ad leads with visuals, then presents a problem and your chiropractic clinic’s solution. The messaging, imagery, and CTA mix is primed for clicks in both.
Synchronized text and visuals
A clean, square static Google ad serves users images alongside key messaging and a CTA. In a responsive ad, mobile users see a fast chiropractic solution to their problem. Both types encourage clicks to your website.
Classic layouts
A static Google banner ad shows illustrative images, a common user need, your solution, and your CTA. A responsive Google ad cuts to the chase with your name, users’ issue, key messaging, and a prominent CTA.
[Related: Hibu Client Conversation: SwiftCare and Jessica Keiper]
Meta/Facebook display ads
Meta/Facebook display ads (aka social ads) reach potential patients on the world's most popular social media platform.
Your marketing partner strategically places display ads for chiropractors throughout the Meta ecosystem. This includes the Facebook app, Messenger, Instagram, and Audience Network.
How Meta display ads work
Meta ads work similarly to Google Display ads, with the benefit of social media reach:
- Determine what you want your chiropractor ad plan to do for your practice (build awareness, etc.).
- Pinpoint the users you want Meta ads to target and retarget. The platform allows for many angles, including age, location, likes, and habits.
- Set your ad marketing budget — Meta Display ads are cost-efficient. You may choose the time you want a chiropractic ad to appear.
- Enlist your marketers to design smart, appealing static and/or video ads.
- Decide where you want Meta ads to go. The platform can make the call, but you can also choose spots on Instagram, Messenger, and elsewhere in the Meta world.
- Run Meta ads to promote your chiropractic services and reach users.
- Check how your Meta ads perform for your practice. You can see how many users viewed them and what they did afterward, as well as monitor retargeting success.
- Optimize your ad campaign per your results.
Well-executed chiropractic Meta ad campaigns boost visibility for your practice’s organic social media posts and official Facebook and Instagram pages. Your digital marketing partner should know how to work with Meta Ads Manager (formerly Facebook Ads Manager). Generating leads is one of its core objectives.
[Related: The Small Business Guide to Lead Generation]
Examples of good Meta chiropractic ads
Top-notch Meta ad design leans into the “social” part of “social media,” engaging users with friendliness and professionalism. Your messaging and CTA accompany visuals, all stamped with your official profile.
Facebook and Instagram feed
A chiropractic Facebook or Instagram ad showcases your official profile with relevant messaging as users flip through their feeds. Whether you lead with reviews and star ratings or bold branding, you reach them where they’re already spending time.
Reel overlay
In a mobile-friendly Reels ad, your practice appears at the foot of a video. Your official profile is clear and easy to click.
Stories and Reels
Display ads deliver dynamic experiences as users scroll through their Stories and Reels. Strong chiropractic ads smoothly integrate into their daily browsing for a compelling, instant impression.
[Related: Free Small Business Guide to Facebook Marketing]
Amazon Sponsored Display ads
The newest kid on the block, Amazon Sponsored Display ads smartly promote your chiropractic clinic… even if you don't list on Amazon!
Amazon Sponsored Display ads excel at reaching the right people at the right times. They target and retarget potential patients based on their interests, location, and more. Users see them across the web, from Amazon-owned sites to third-party websites to major apps.
How Amazon Sponsored Display ads work
Here's the standard process behind running Amazon Sponsored Display ads for chiropractors:
- Pinpoint your ad campaign's objectives, like driving traffic to your website or increasing online visibility.
- Set your targeting and retargeting details, like potential patients' interests and location.
- Outline your display ad budget. You can opt for a PPC model, where you pay only when users click your ads. Or you can optimize your bids — how much you're willing to pay for a click — for more website visits or ad impressions.
- Let your digital marketing partner design your Amazon ads for maximum impact.
- Wait for your chiropractic ads to appear both on and off Amazon-owned sites and apps.
- Track your ad campaign's success with metrics like impressions, clicks, and website visits.
- Change your chiropractor ads per your outcomes, such as your bid amount, targeting/retargeting settings, and ad design.
Remember — ad retargeting (aka remarketing) is one of the best ways to reach new patients. Amazon Sponsored Display ads allow for detailed retargeting, making them a welcome addition to your display ad suite.
[Related: Free Guide: Where Your Local Business Should Have Ads Online]
Examples of good chiropractic Amazon Sponsored Display ads
Amazon Sponsored Display ads provide engaging ad templates, with customizable headlines and media to boost visibility.
Branding first
An Amazon Sponsored Display ad starts strong with your chiropractic practice’s logo and an image, then your messaging and CTA.
Balanced appearance
A balanced ad layout gives users a good look at your chiropractic practice — image first, then your logo, messaging, and CTA.
Banner time
A classic banner ad gives potential patients an appealing, compact overview of your services and CTA. It leads the eye from left to right.
[Related: Hibu Integrates Amazon Ads Sponsored Display Into Its Digital Marketing Solutions]
Let Hibu handle your visual chiropractor ads
Treat your chiropractic marketing plan with a smart investment in paid display ads. At Hibu, we’re proud to be certified Google, Meta, and Amazon partners.
Together, we’ll supercharge your practice’s digital marketing strategy for exceptional results. Our display ad and social ad services are modern, cost-efficient, and flexible to meet your practice’s exact needs.
Call us at 877-237-6120 or complete our Get Started form to book your free consultation!
