Local Business Marketing: Finding the Right Partner to Meet Your Needs
By Hibu |
Regardless of the time of year, there's never a wrong time to take a closer look at your business marketing strategy. Many small businesses fall into the trap of putting their marketing on autopilot, when really, you should be constantly reviewing the results you’re getting for your investment, and make changes where needed.
So… evaluating your current marketing strategy: Is it producing results? Are you seeing a steady uptick in customer engagement? Are you confident that visitors can easily navigate your website? If the answer to any of these questions wasn’t a resound “Yes”, it may be time to consider a different digital marketing partner to get you back on the right track.
Why Your Business Needs a Marketing Partner
Whether you’re a small business just starting out or an established company looking to revamp your current approach to marketing, there are endless possibilities for growth if you utilize the knowledge and expertise of a reputable partner.
Effective and reliable marketing can be the keystone of success for your company. Did you know that, according to the U.S. Chamber of Commerce, there are roughly 33.2 million small businesses operating nationwide as of 2023? Standing out among the crowd has never been more crucial.
When you're busy running your business, you may simply not have the resources to devote to marketing your products or services. But that's exactly what you need to compete in a crowded marketplace. Sure, choosing the right marketing partner, can be an intimidating process, and it may cost you some time upfront, but the return should more than make up for the time spent… if you choose the right partner.
Marketing is complex and always evolving, so you'll want to work with an experienced partner you can trust. Let's take a closer look at some factors to consider during your decision-making process.
Realistic, Achievable Goals and Expectations
When evaluating potential marketing solutions providers, you'll want to keep your goals top of mind. Focus on your main pain points and discuss how your partner can help you determine a direction for your marketing that will address your concerns and meet your goals.
Use your initial meetings to build the foundation for open communication and establish clear expectations between your business and your marketing partner.
For example, if you’re struggling with social media engagement and would like to see an increase in Facebook-driven traffic, you should share this information in your initial discussions. Your potential partner should be able to create a plan of attack that has clear goals that are attainable in a realistic time frame.
It’s also important to work with your partner to determine which specific services would benefit your company and whether they offer flexible solutions that will align with your needs.
Experience in a Range of Industries… Especially Yours
Almost all digital marketing companies will say they can be your catch-all solution to increase sales and customer engagement. But talk is cheap. You need to look beyond the standard pitch.
You need to verify that their claims are backed up by the necessary expertise and proven results. Prioritize partnering with a company that has experience in your specific industry. Small business needs differ from those of larger corporations and should be handled according to their unique standards. Search for a company that has worked with other businesses of your size, in your area, and your industry. And make sure they have the results to prove it.
Adaptability in an Ever-Changing Landscape
Digital marketing is changing constantly and finding a company to keep up with these evolving requirements is critical for your small business. Google, for example, updates its search algorithm thousands of times each year. That means making regular, mindful adjustments to your marketing strategy to stay on top of search engine result pages According to a recent study, 75% of people never even scroll past the first page of the results. If you’re not ranking well, then you’re missing out on valuable client opportunities.
The right partner will not only be able to assess whether specific services will be the right fit for your business, they’ll also make sure you’re using the right digital marketing for you to engage your targeted audience. This means recognizing and eliminating outdated SEO practices, implementing new techniques based on your industry, and gaining a better understanding of what works for your company in your area.
Flexibility and a constant monitoring of both search engine technology and business needs will ensure that your marketing efforts will deliver the maximum possible results.
Advanced Website Creation and Capabilities
One of the biggest challenges businesses and customers alike will face is confusing website layout and navigation. In fact, according to Small Biz Trends, 94% of customers say that a website must be easy to use in order for them to stay engaged with your site and consider contacting you.
Google won’t rank a website that is hard to use. Website design and marketing go hand-in-hand, and if your site’s functionality is driving away customers, the best SEO strategy in the world will be ineffective. When you’re searching for a digital marketing solutions provider, the ability to help create an efficient and productive website should be a priority.
Passionate and Driven to Produce Results
Beyond the products and services being offered are the people beyond the screen. As a small business owner, you know the value of personal relationships and hard work. At Hibu, we believe in those same values – and we believe it’s integral to being your marketing partner.
We believe it’s crucial for your digital marketing partner to be easily accessible Part of our job is to give you peace of mind, as well as insight into the process and technology of the company. Your marketing results depend on a strong partnership built with open communication and shared expertise.
At Hibu, small businesses our business. We're committed to helping local businesses across the U.S. with our custom, innovative marketing solutions. From contractors to insurance providers to veterinarians, we've made it our mission to support local business owners like you – and we can show you the data the confirms our success.
If you’re looking for a trustworthy digital marketing partner to help you increase engagement, sales, and your presence in the online world, talk with us at Hibu. We offer everything from reputation management to marketing automation so you can focus on growing your business. We’ve helped tens of thousands of companies with their digital marketing efforts – while saving them money and time that could be invested in other departments within their businesses.
To talk about the results we could deliver for your business as your marketing partner, contact us today at (877) 237-6120 or request your no-obligation consultation.
