5 Smart Features Your Website Needs to Drive Revenue
By Vivi Hyacinthe |
In today's digital landscape, a website is more than just a virtual storefront or office for small businesses — it's also a powerful tool to generate revenue and drive business growth.
Your website is often your business’s first impression for a new or potential customer. To stay competitive and maximize profits, integrating certain smart features into your website is crucial.
These five features, when implemented effectively, can help drive revenue growth for your small business by increasing your visibility online and optimizing your marketing efforts to get the most impact and the greatest return.
1. Mobile-responsive design
As a business owner and a modern consumer, we probably don’t have to tell you how important it is that your website is optimized for mobile devices. You might even be reading this article on a phone or tablet — so you get it!
Responsive web design ensures that your site adapts and functions seamlessly across various devices and screen sizes. 63% of Google’s organic search traffic comes from mobile devices. It’s important to meet your potential market where they are and optimize your website for mobile use. This means paying extra attention to your site’s layout and images, ensuring that they load promptly and properly on a mobile device.
A web developer will work with you to provide a seamless mobile experience for your website visitors. A user-friendly experience translates into your customers having more faith in your business from the get-go, leading to higher engagement, better conversion rates, and ultimately, increased revenue.
2. Schema markup for voice search optimization
When we talk about searches being performed on mobile devices, you most likely have an image of your potential customer tapping their thumbs on their smartphone to find the best business choice. You can practically hear the keyboard taps as your future client or customer does their search.
However, there’s more than one way to search for local businesses online! That same smartphone probably has a voice assistant that comes in handy when a search needs to be hands-free. But how does Siri, Alexa, or Google figure out what to read out loud to your customer?
The most up-to-date and best-performing websites are built with two audiences in mind: people who use search engines, and the search engines themselves. You can capture a human audience with thoughtful and informative content. You can appeal to the search engines and get your business to the top of the results page with schema markup.
Schema is structured data, built into your website, that can be read quickly by search engines and voice assistants. When you search for “who won the 2018 Super Bowl” and instantly see a team logo and a short blurb from a website, that’s schema markup at work. It’s also schema that feeds you the hours of a business when you ask your voice assistant, “What time does XYZ Company close?”
By implementing schema markup, small businesses can enhance their visibility in search listings, increasing click-through rates and driving more traffic to their website. And you’re more likely to rake in revenue when your website gets in front of more eyes.
3. Integrated customer reviews
Genuine customer reviews act as a powerful tool in the buyer's journey. They build trust and influence purchase decisions. The average consumer reads 10 reviews before feeling able to trust a business. While getting to the top of the search engine results page is an impressive milestone, and can certainly impact revenue, most of your potential customers rely on a mix of social proof from customer reviews and convenience from the search results.
Integrating a customer review section or testimonials on your website, near the top where visitors can see it right away, not only fosters credibility but also helps potential customers make informed decisions. Even a negative review can be spun into a positive interaction if the local business is gracious and responds in a timely manner. Positive reviews can significantly impact conversions, as they provide reassurance and confidence in your products or services, ultimately driving revenue.
For a smart and well-built website, displaying positive reviews is the icing on the cake. If you struggle to collect reviews online or feel overwhelmed by the task of getting them onto your website, consider partnering with a digital marketing agency with unique solutions for reviews and reputation management.
4. Interactive features that drive engagement
Ultimately, you want your website to be your best salesperson — and that means not only looking good and saying the right things but also driving leads to you. To do that, your site needs to be built to keep visitors on your site and make it easy for them to accomplish the task they came to your site for.
By incorporating features like a “click to call” button (which Google says 60% of smartphone users have used to contact a business directly) and easy-to-find links to contact forms, directions, and more… you can make sure that visitors to your site have every opportunity to become new customers for your business.
Better yet, grouping all of those features and keeping them prominent on each page of your site — as we do on a Hibu Smart Site — can make it even easier for your site visitors to get what they need from your site and to contact your business.
5. Scheduling and Payment Options
No-shows and cancellations are a major inconvenience for small business owners. Did you ever consider that your website design could help with that? Whether you offer services or products, providing a seamless way for customers to schedule appointments or make purchases directly through your site is invaluable. Data shows that customers are less likely to cancel or no-show an appointment when they schedule it themselves.
Convenience is key in today's fast-paced world. Integrating scheduling and payment systems directly into your website simplifies the user journey. Hibu uses PayPal integration to help small businesses seamlessly collect money for their products and services. Streamlining the payment process and making it hassle-free encourages conversions, thus driving revenue.
Hit it out of the park with Hibu
Remember, while these features are powerful, their effectiveness lies in their proper implementation and continuous optimization. Working with a digital marketing agency like Hibu will help you stay updated with the latest trends and technologies to keep your website at the forefront, continually driving revenue and business growth.
Talk with us today about how we can help you build a website that exceeds your expectations and meets your customers' needs at the click of a button. Call us at (877) 237-6120 or fill out our Get Started form for a free, no-obligation consultation!