2025 Social Media Holidays to Incorporate into Your Small Business Marketing

By Hibu | December 27, 2024

If you do a lot of marketing on social media platforms for your small business, you’re probably already thinking about your 2025 social media content calendar. If you’re not, you should be, because 56.1% of internet users purchase a product online at least once a week, and 55% of consumers first discover new businesses on social media.

Creating a successful social media strategy requires a balance of different kinds of content and consistent posting to keep your customers engaged. Studies show that, depending on the platform, you should be posting anywhere from one to five times a week.

That’s a lot of different content to come up with – especially if you’re posting on several different platforms (which you should be). But remember, you can leverage an array of social media holidays to help you out each month.

Social media holidays are those silly, weird, and seemingly random “national holidays” that you see all over your social channels – like National Puppy Day, National Coffee Day, and National Cheese Day, just to name a few!

Not only are these holidays fun and engaging for customers, but they’re also low-hanging fruit in terms of content creation.

So, how do you find out about all these random holidays? That’s what we’re here for! We’ve put together a list of national days along with popular holidays that you can use as inspiration to generate engagement or even run promotions.

We’ve listed the holidays for each month in 2025 – the ones you know and those you’ve probably never heard of – so make sure to save this post and come back to it each month!

January Social Media Holidays

Financial Wellness Month
January 1: New Year’s Day
January 4: National Trivia Day #NationalTriviaDay
January 5: National Bird Day
January 8: National Bubble Bath Day
January 15: National Hat Day #NationalHatDay
January 15: National Bagel Day #NationalBagelDay
January 20: Martin Luther King Jr Day
January 24: National Compliment Day
January 25: Opposite Day #OppositeDay
January 29: Lunar New Year
January 31: National Hot Chocolate Day

February Social Media Holidays

Black History Month
February 2: Groundhog Day
February 4: Rosa Parks Day
February 5: National Girls and Women in Sports Day
February 7: Wear Red Day
February 9: Super Bowl
February 11: International Day of Women and Girls in Science #WomenInScience
February 12: National Pizza Day #NationalPizzaDay
February 13: Galentine’s Day
February 14: Valentine’s Day
February 17: #RandomActsOfKindnessDay
February 17: President’s Day
February 18: National Drink Wine Day
Last Day in February: Rare Disease Day

March Social Media Holidays

Women’s History Month
Endometriosis Awareness Month
Irish American Heritage Month
March 1: Zero Discrimination Day
March 1: National Peanut Butter Lover’s Day
March 3: World Wildlife Day #WorldWildlifeDay
March 3: Read Across America Day
March 6: National Dentist’s Day
March 7: Employee Appreciation Day
March 8: International Women’s Day #InternationalWomensDay #IWD[YEAR]
March 11: National Funeral Director and Mortician Recognition Day
March 13: National Dermatologist Day
March 14: Pi Day #PiDay
March 14: World Sleep Day
March 15: Global Recycling Day
March 17: St. Patrick’s Day
March 20: International Day of Happiness #InternationalDayofHappiness
March 22: World Water Day #WorldWaterDay #Water2me
March 23: National Puppy Day
March 24: National Cocktail Day
March 29: National Mom and Pop Business Owners Day
March 30: Doctors’ Day

April Social Media Holidays

Move More Month
National Poetry Month
Celebrate Diversity Month
National Autism Acceptance Month
April 1: April Fool’s Day
April 2: World Autism Awareness Day
April 2: National DIY Day
April 4: Walk to Work Day
April 7: National Beer Day
April 7: World Health Day
April 7: National No Housework Day
April 9: National Unicorn Day
April 10: Siblings’ Day #NationalSiblingsDay
April 11: National Pet Day
April 15: Tax Day
April 18: National Exercise Day
April 20: Easter Sunday
April 22: Earth Day
April 23: World Book Day #WorldBookDay
April 23: Administrative Professionals Day
April 28: National Superhero Day
April 29: International Dance Day #InternationalDanceDay
April 30: National Adopt a Shelter Pet Day
April 30: National Hairstylist Appreciation Day
Last Saturday in April: Independent Bookstore Day

May Social Media Holidays

Asian Heritage Month
Skin Cancer Awareness Month
National Teen Self-Esteem Month
National Clean Air Month
Mental Health Awareness Month
Military Appreciation Month
May 3: Kentucky Derby
May 4: Star Wars Day #StarWarsDay, #MayThe4thBeWithYou
May 4: National Self-Employed Day
May 5: Cinco de Mayo
May 5-9: Teacher Appreciation Week
May 11: Mother’s Day (US + Canada)
May 12: International Nurses Day
May 18: International Museum Day
May 26: Memorial Day
May 28: National Hamburger Day

June Social Media Holidays

LGBTQ Pride Month
Men’s Health Month
Caribbean-American Heritage Month
June 1: National Nail Polish Day
June 3: World Bicycle Day
June 4: National Cheese Day
June 5: Global Running Day
June 6: Higher Education Day #HigherEducationDay
June 6: National Donut Day #NationalDonutDay
June 8: Best Friends Day #BestFriendsDay
June 8: World Oceans Day #WorldOceansDay
June 9: International Children’s Day
June 14: Flag Day
June 15: Father’s Day (US, UK + Canada)
June 18: National Splurge Day
June 19: Juneteenth
June 21: World Music Day
June 21: National Selfie Day #NationalSelfieDay
June 22: National HVAC Tech Day
June 26: National Beautician’s Day
June 30: Social Media Day #SMDay, #SocialMediaDay

July Social Media Holidays

July 1: Canada Day
July 3: International Plastic Bag Free Day
July 4: Independence Day (US)
July 5: National Bikini Day
July 6: International Kissing Day
July 7: World Chocolate Day #WorldChocolateDay
July 7: National Dive Bar Day
July 10: National Kitten Day
July 14: National Mac and Cheese Day
July 15: Social Media Giving Day
July 17: World Emoji Day #WorldEmojiDay
July 18: World Listening Day
July 19: National Play Day
July 20: National Ice Cream Day
July 27: Parents’ Day
July 30: International Friendship Day

August Social Media Holidays

Black Business Month
August 4: National Chocolate Chip Cookie Day
August 6: National Fresh Breath Day
August 8: International Cat Day #InternationalCatDay
August 9: National Book Lovers Day
August 12: International Youth Day #YouthDay
August 14: National Financial Awareness Day
August 15: National Relaxation Day
August 16: National Tell A Joke Day
August 17: National Senior Citizens Day
August 17: National Nonprofit Day
August 19: World Photo Day #WorldPhotoDay
August 19: National Aviation Day
August 26: National Dog Day #NationalDogDay
August 26: Women’s Equality Day

September Social Media Holidays

World Alzheimer’s Month
September 1: Labor Day
September 7: National Grandparents’ Day
September 12: National Video Games Day #NationalVideoGamesDay
September 15 – October 15: National Hispanic Heritage Month
September 18: International Equal Pay Day
September 19: Talk Like a Pirate Day
September 21: World Alzheimer’s Day
September 29: National Coffee Day
September 30: International Podcast Day #InternationalPodcastDay

October Social Media Holidays

Domestic Violence Awareness Month
Global Diversity Awareness Month
National Bullying Prevention Awareness Month
National Cyber Security Awareness Month
October 1: International Coffee Day #InternationalCoffeeDay
October 3: World Smile Day
October 5: International Teachers Day #WorldTeachersDay
October 7: National Taco Day
October 10: World Mental Health Day #WorldMentalHeathDay
October 11: National Coming Out Day
October 12: National Farmer’s Day
October 13: Thanksgiving (Canada)
October 13: Indigenous Peoples’ Day
October 14: National Dessert Day
October 16: World Food Day
October 16: Boss’s Day
October 17: National Pasta Day
October 29: National Cat Day
October 31: Halloween

November Social Media Holidays

Movember: No-Shave November
Native American Heritage Month
November 3: National Sandwich Day
November 4: Election Day
November 4: National Candy Day
November 8: STEM Day #STEMDay
November 11: Veterans Day
November 13: Social Media Kindness Day
November 13: World Kindness Day #WKD
November 23: National Espresso Day
November 25: Shopping Reminder Day
November 27: Thanksgiving (US)
Black Friday: Friday following Thanksgiving Day (US)
November 28: Native American Heritage Day
Small Business Saturday: Saturday following Thanksgiving Day (US)

December Social Media Holidays

AIDS Awareness Month
Cyber Monday: Monday following Thanksgiving Day (US)
Giving Tuesday: Tuesday following Thanksgiving Day (US)
December 3: International Day of Persons with Disabilities
December 4: National Cookie Day
December 12: National Salesperson Day
December 14 – December 22: Hanukkah
December 15: National Cupcake Day
December 24: Christmas Eve
December 25: Christmas Day
December 26: Boxing Day (Canada)
December 26 – January 1: Kwanzaa
December 31: New Year’s Eve

Let Hibu Handle Your Social Media Marketing

We’ve given you a good jumpstart on your social media content calendar for 2025, but creating a full-fledged social plan takes a lot of time and effort. Hibu is happy to handle the bulk of that work for you.

From creating pages on platforms for you to running social ads, we’ll handle the heavy lifting so you have more time to create fun content around unique social media holidays or take care of other day-to-day aspects of running your business.

Call us at 877-237-6120 or fill out our Get Started form for your free consultation. We’ll discuss your plumbing website design goals.