11 Must-Have Website Pages for Your Chiropractic Clinic

By Hibu | September 24, 2025

The best chiropractic websites bring in actual patients, not just website traffic.

You wouldn’t adjust only part of the spine. The same goes for your website. Each page plays a role in helping patients find you online, trust your expertise, and book appointments.

Every site needs the basics, of course: Home, About, and Contact pages. Great healthcare websites go even further with pages that support local search engine optimization (SEO). They also guide visitors through scheduling and answer questions, strengthening your reputation.

Maybe you’re launching a new site, or maybe you’re revamping your current one. People run 70,000 health-related searches … per minute. Know what pages to have (and why) to make the most of that steady demand in your marketing strategy.

If you’re not sure which website pages are must-haves for your practice, don’t worry, we’ll cue you in. Let’s look at valuable chiropractor website pages and their roles.

1. Home page

We’re sure you guessed you need a Home page. It’s usually the first impression someone gets of your chiropractic clinic, especially if they find you through a Google search, social media, or ads. And they form that impression in only 0.05 seconds.

A good Home page clearly communicates what you do, who you are, and who you serve. It also helps visitors move to the next step, whether that’s learning more or scheduling appointments.

What to include on your Home page

Straightforward, benefit-driven headline (like “Helping [Your City] feel better, one adjustment at a time”)
Short overview of your services and specialties
High-quality images or a video of your practice
Direct call to action (CTA) like “Book an Appointment” or “Meet Your Chiropractor”
Trust-building features like patient reviews or professional affiliations

Like a map, every part leads potential patients from point to point on their customer journey.

Bonus Tip: Strong chiropractic websites often include a CTA button for mobile users—98% of people own a cell phone. They also have key information (hours of operation, address, insurance accepted) in the top or bottom navigation bar.

2. About page

People don’t just pick a chiropractor randomly; they choose you for a reason. An About page builds trust by humanizing you and your practice. It gives prospective patients a reason to feel confident in your care.

Unlike your Home page, which covers your services and brand at a glance, your About page delves into your background, qualifications, and approach. It’s a great place to spotlight what sets you apart from competitor chiropractors.

What to include on your About page

Warm, first-person or third-person bio of you and your colleagues (92% of people check bios)
Your education, licenses, certifications, and continuing education
Your care philosophy or approach (like whole-body wellness, family-focused, sports recovery)
Professional headshot or clinic photo
Optional: short staff bios that introduce your clinic’s personable people

Bonus Tip: Note your city and state naturally in your bio to support local SEO and boost visibility in “chiropractor near me” searches.

3. Services page

A Services page lets potential patients find out whether you treat what they’re dealing with—and how. A strong chiropractor Services page outlines what you do in plain language, establishing your expertise quickly.

This page also supports your chiropractic website SEO. Google favors well-structured service pages that describe your offerings using terms people actually search for. Think along the lines of “back pain relief” or “prenatal chiropractic care.”

What to include on your Services page

Bulleted list or grid of services with short, scannable descriptions
Clear labels for specialized services (like pediatric, sports, or wellness chiropractic care)
Any add-on therapies or modalities, such as massage or spinal decompression
Visuals reflecting real-life care (like treatment room pics or chiropractic tools)

High-performing chiropractic websites turn each main service into its own SEO-rich subpage. For example, you might have a subpage on migraine relief to rank better for searches like “chiropractic care for headaches.”

4. Conditions Treated page

Conditions Treated is a ripe webpage opportunity for healthcare pros like chiropractors. Most people don’t search for “thoracic spine realignment.” They search for what hurts: “lower back pain,” “pinched nerve,” or “sciatica treatment.”

That’s where your Conditions Treated page comes in.

Your Services page lists what you do. Meanwhile, your Conditions Treated page zeroes in on the problems you solve. It helps patients self-identify with symptoms, supporting SEO by aligning with the terms they actually use in search engines.

What to include on your Conditions Treated page

List of common conditions you handle (e.g., back pain, neck pain, headaches, herniated discs, whiplash, scoliosis)
Short, plain-spoken explanations of each condition and how your chiropractic care helps (most Americans read at a 7th-8th grade level)
Optional: visuals or diagrams for clarity

If you mostly serve a certain audience, like athletes, pregnant patients, or kids, list their specific conditions here. Your page speaks directly to them with phrases like “sports-related shoulder pain,” “pregnancy-related hip misalignment,” or “pediatric posture issues.”

5. New Patient Information page

A New Patient Information page is another savvy move for chiropractic websites. First visits come with questions: “What should I bring?” “Will it hurt?” “How long will it take?” This page soothes anxiety and helps patients arrive prepared.

It also supports your front desk, which is a benefit all its own. And it sets the tone for the patient experience.

What to include on your New Patient Information page

What to expect during the first appointment (about half of people feel nervous)
How long visits usually take
What paperwork or forms to bring or download links to complete beforehand
Insurance and payment info or a link to that page
Inviting message or short video introduction
Optional: directions, parking info, and accessibility details

Want to go above and beyond? Embed a video of you welcoming new patients or giving a quick office tour. It adds a consistent, personal touch that helps patients feel at ease.

6. Contact page

Your chiropractic website’s Contact page needs to do more than list a phone number. This page supports both conversions and local SEO.

Make it easy for people to reach you via your Contact page on any device. Lean into Google Maps—more than 5 million websites and apps use it.

What to include on your Contact page

Phone number with click-to-call functionality
Email address or secure contact form
Full business address, matching your Google Business Profile exactly
Office hours and any holiday or weekend availability
Embedded Google Map with a pin at your location
Optional: parking details, nearby landmarks, and transit access

Bonus Tip: Include your name, address, and phone number (NAP) in the footer of every page. It’s helpful for users and great for local SEO.

7. Online Scheduling page

Today’s patients expect convenience, and 4 in 5 want to be able to schedule online. A dedicated Online Scheduling page gives them the freedom to book when it works for them.

It can be a stand-alone page or an embedded widget across your site. Either way, it reduces
friction and encourages bookings.

What to include on your Online Scheduling page

Clean, mobile-friendly booking form or widget
Easy-to-follow instructions for booking, rescheduling, or canceling
Confirmation message or email automation
Note about new vs. returning patients (if steps differ)
Optional: short list of your most popular appointment types

If your site has live chat or a virtual assistant, pair it with your booking tool. Patients can then schedule in real time.

8. Reviews or Testimonials page

You can tell people you’re great, but it’s more powerful when your patients say it for you. A Reviews or Testimonials page adds social proof that reinforces your credibility.

Even a few kind words go a long way. For people researching providers, testimonials can be the nudge they need. Consider that 99% of people check online reviews, so make sure to
highlight yours.

What to include on your Reviews or Testimonials page

Verified Google or Facebook reviews (embedded or copied with permission)
Video testimonials or written quotes from satisfied patients
Star ratings or badges (like “Top-rated chiropractor in [City]”)
Clear CTA at the bottom of the page

Bonus Tip: Organize reviews/testimonials by condition, so visitors feel personally understood. Ask your digital marketing company to add schema markup. It helps reviews show up in search results and can improve click-through rates.

9. Educational Blog or Resource page

A Blog hub is more than a nice extra. It’s one of the most powerful tools on your chiropractic website. A curated Blog or Resource page helps you rank for longtail keywords and answer common patient questions.

It also keeps your site fresh when you post regularly, and search engines prioritize recently updated content.

What to include on your Blog or Resource page

Posts that answer FAQs (like “Can a chiropractor help with migraines?”)
Articles that explain treatments, conditions, or wellness tips
Seasonal content (like “Back-to-school backpack safety”)
Local content or community stories that show off your values
Internal links to relevant service or condition pages

A strong blog improves your chances of showing up in AI Overviews and voice search. That’s especially true when you clearly structure and optimize posts for “people also ask” queries.

10. Insurance and Payment page

People may hesitate to book chiropractic care because they don’t know what it costs or whether their insurance covers it. An Insurance and Payment page eases that hesitation and reduces your front desk workload.

Even if pricing varies, transparency builds trust.

What to include on your Insurance and Payment page

List of accepted insurance providers and plans
Details on cash-pay options, packages, or memberships
Payment methods accepted (credit card, HSA/FSA, etc.)
Whether you file insurance claims for patients
Optional: guidance on popular coverage questions

Use headings like “Do you take my insurance?” to match real search queries and improve your site’s AI Overviews visibility.

11. Legal and Accessibility page

It’s not flashy, but a Legal and Accessibility page—or small section of pages—is integral on any healthcare website. That includes chiropractic clinics like yours.

The page content helps protect your practice, signal credibility, and meet compliance standards. Focus on fine-tuning it if you collect health data through online forms.

What to include on your Legal and Accessibility page

Privacy policy explaining how you collect and use patient data
HIPAA disclaimer if you handle or store protected health information
Accessibility statement confirming efforts to meet WCAG standards
Terms of use if your site has interactive tools or forms

Consulting a legal professional is always a smart move. With your digital marketing partner, you’ll cover the essentials … and avoid potential fines ranging from $100 to much more.

Bonus Tip: Add a footer link to your Legal and Accessibility page. This improves usability, supports ADA and HIPAA compliance, and helps search engines crawl your site.

Make every page count with Hibu

A lot goes into the best chiropractic websites. You probably don’t have the time, energy, or staff to nail every page while helping patients.

We get it. That’s why Hibu handles it all for you.

When we build your chiropractor Smart Site (included within the Hibu One Platform), we help you avoid costly DIY errors. We craft your attractive site specifically for your industry, your patients, and your goals. With our integrated, all-in-one platform of digital marketing services, we also make your site effective and fully compliant.

Ready to build a site that works as hard as you do? Let’s talk.

Call 877-237-6120 or fill out our Get Started form for a free consultation.