How To Grow Your Painting Business: A Primer
By Hibu |
For your painting business to grow, you need to be where people are looking for the services you offer — and today, that’s online! That’s why “digital” is the key to marketing your painting business today.
Here are three painting business marketing tactics that can increase your online visibility, generate leads, and produce real-life growth.
[Related: Guide to Google Business Profile for Painters]
1. Have a Website That Works for You
Your painting business might already have a website — and if you don’t, you certainly need one – if you do have one, are you sure it's built to actually deliver what your business needs??
To generate leads and grow your business, your website has to do much more than just a basic website home page. Your site needs to include most, if not all, of these features:
- Contact info on every page
- Lists of your services
- Painting industry-tailored web design
- Mobile-friendly functionality
- Voice search compatibility
- Target market-appropriate look
- Airtight security
- Easy readability
- Photos of past painting jobs
- Credentials and certifications
- Reviews, testimonials and ratings
- Search engine optimization (SEO)
[Related: 5 Tips for Good Small Business Website Design]
2. Invest in Painting Company SEO
SEO is one of the most important parts (on par with your website!) in your painting business marketing plan.
In short, SEO is a way to place relevant keywords throughout your digital presence, from your website to social media ads to business listings. Those keywords communicate with search engines, like Google, Bing, and Yahoo, so they know to show your business when someone searches for what you do.
SEO’s the most important factor to clients finding your website … as well as your business listings, ads, and other digital marketing efforts. The more visible you are online, the more painting jobs you should receive.
SEO specialists go through tons of training to grow proficient in SEO — and even then, it’s a skill and a science. A lot of crucial data goes into good SEO planning for painting contractors and companies, information like:
- What clients in your location search for
- What painting services clients look for most
- What clients are hoping to achieve when searching
- What content local clients want to see when searching for painting services
- What competitive local painting companies offer and how much traffic they see
All that and much more. Honestly, we’re just scratching the surface.
Painting company SEO is an invaluable investment when you need clients to actually find you.
[Related: The Evolution of Small Business SEO]
3. Make the Most of Your Painting Services Reviews
Now, it’s time to talk about what could be the most powerful type of advertising – word of mouth — and how your painting company’s online reviews are today’s word of mouth advertising. The numbers don’t lie.:
- 99% of people read reviews for products and services
- 96% of people look for bad reviews
- 93% of people check reviews before putting their cash down
- 49% of people trust online reviews as much as personal recommendations (or 91% in the 18-34 age bracket)
Clearly, what people have to say about your work online is integral to the marketing for your painting business. Good or bad, online reviews can mean the difference between a client clicking “Call” or closing the window.
Asking for and posting good reviews — and quickly responding to bad ones — are steps you have to take to succeed today.
If you’re working with a professional digital marketing partner, they’ll be able to place your reviews on your site and many places where your business appears online. The more places prospects can see good reviews, the more you increase the chances of potential customers trusting your painting business.
[Related: Online Reviews for Small Businesses]
A Few More Tips on Digital Marketing for Painters
With a website, SEO strategies and review control, you’ve laid a strong base coat for your painting business marketing. But that doesn’t mean you have to (or should) stop there! Every penny you put into marketing for your painting business helps increase your visibility and generate leads.
Here are more marketing tactics you could and should use to sharpen your digital marketing strategies:
- Listings management. Make sure clients get the right info — and as much of it as possible — in your business listings.
- Reputation control. Guarantee your online first impression is a good one.
- Social media marketing. Place targeted ads where many of your clients go most online — Facebook and Instagram.
- Search marketing. Have search engines like Google show your business early (ideally the first page), before competitor painting companies appear.
- Display advertising. Work targeted, attractive visual online ads into apps, social media, popular websites and more.
- Marketing automation. Keep your existing customers and prospects engaged with automated email and text messages.
[Related: 5 Types of Digital Marketing That Get Results for Small Businesses]
Get Smart Digital Marketing for Painters with Hibu
At Hibu, we have years of experience building digital marketing for painting companies like yours. Talk with us today to discover how our digital marketing solutions can save you time and optimize your painting business marketing.
Call 877-237-6120 or complete our Get Started form for a free, no-obligation consultation.
