A Guide to Google Business Profile for Painters
By Hibu |
Formerly known as Google My Business, Google Business Profile is one of the easiest and most effective ways to reach local customers. As long as you know the basic facts about your business, it doesn’t take long to get your Google Business Profile for painters up and running.
To help you get started, we’ve put together this quick guide.
[Related: The Small Business Guide to Lead Generation]
What Is a Google Business Profile, and Why Is Having One Important?
A Google Business Profile is a free, formal online listing that cements your business in Google search results, Google Maps and other crucial Google channels.
With a quick Google search for your business name, customers know where to find you and how to contact you. They can also check out your painting services, browse your reviews and give you a call if they like what they see.
A Google Business Profile can also boost traffic to your website, garner customers’ attention and establish trust — when it’s set up correctly (more on that later).
“Thank you for helping us improve our online presence. We had a customer say that we are all over the web, which is a good thing.”
- The Final Coat, Akron, OH
Once you claim your business and enter key contact information, you can then verify your business. It’s a fantastic digital marketing strategy (and one in a long list of business-boosting solutions).
You can check out Google’s full guidelines for further information, but we’ve covered the core elements below.
[Related: 5 Tactics to Increase Your Local Business Visibility]
What to Include in Your Google Business Profile for Painters
At a minimum, your Google Business Profile must include the basics about your painting business:
- Your business name
- Your phone number
- Your address and/or the area you serve
But ideally, you should add more detail that gives customers a quick but comprehensive snapshot of your painting business. The more information they have at their fingertips, the greater your chances are of gaining new customers.
Consider adding this information:
- A brief but appealing description of your business with specific keywords
- Your hours of operation
- Your website URL
- Basic business category (home repair, home maintenance, etc.)
- Your social media handles
- Price range(s)
- Services and/or products offered
- Photos of your business’s exterior and interior, plus photos of your handiwork
- Any updates, like temporary closures, holidays or other times you aren’t available
- Answers to any customer questions (this is an ongoing process)
- Positive customer reviews
Per Google, when you have a complete Google Business Profile, customers are 2.7 times more likely to think your business is reputable… 70% more likely to step in the door… and 50% more likely to seriously consider using your services.
Overall, having someone create a Google Business Profile for your painting business is a fantastic first step on the road to integrated digital marketing.
[Related: Marketing Solutions That Work Better Together]
What to Watch Out For
Here’s the bad news — outdated, incorrect or autogenerated business profiles and listings float around the web. You can check all your business listings for yourself.
In one survey, 95% of participants said they’d found incorrect business info online when they searched. And in another survey, 73% of participants noted they lost trust in a business when they ran across inaccurate information.
That’s a massive blow to your bottom line… and a blow to your business’s reputation.
So, how do you fix it? When you partner with a digital marketing company like Hibu, we’ll correct, protect and control your painting business’s profiles and listings across the web. It’s a critical piece of the digital marketing puzzle that you can’t afford to neglect.
Plus, customer reviews typically accompany a Google Business Profile. And because customers trust other customers, those reviews and your reputation are key to gaining or losing new and repeat business.
A digital marketing company can request and share positive reviews for you, which can increase your star rating and earn customers’ trust. Then your painting business can see growth from increased word of mouth — and more revenue as a result.
“I’m looking at over 750 visits to my website per month, and double the number of reviews. The leads are just off the charts. We’re having to turn away work, and I’m constantly looking to hire new guys at this point.”
- Bombardier Painting, McKees Rocks, PA
[Related: Think Your Small Business Isn’t Online? Think Again]
Master Your Google Business Profile for Painters With Hibu
At Hibu, we know the importance of Google Business Profiles. Thanks to our experience, we’re experts at synchronizing your business information to maximize its digital marketing potential.
We’ll regularly update your Google Business Profile so it’s one less task on your to-do list. Plus, we’ll optimize and streamline your official business profiles / listings across other major search engines, like Yahoo and Bing.
We’ll also fix any incorrect Google Business Profile data and give you insights on what’s helping (or hurting) your business with our Hibu Listings Management tool. But that’s just the beginning.
“We’ve more than doubled our sales this year. Our customer base has expanded since partnering with Hibu and I would definitely recommend them to other business owners.”
- Levine Painting, Warwick, RI
Contact us today to stand out among competitors… use your profile for marketing… and do more to grow your online presence. Call 877-237-6120 or complete our Get Started form, and one of our digital marketing specialists will get in touch!
