7 Garage Door Installation and Repair Website Design Best Practices
By Hibu |
How important is a website for your garage door business? It might be the single most important part of your marketing!
Your garage door business website is the crux of your digital marketing efforts. It has to meet your unique customer needs and the latest tech advances to truly generate leads and keep up with the more than 14,000 people working in the garage door industry.
With that in mind, take a close look at your website versus other garage door companies. Does it need a revamp? If so, getting started with professional web designers is your best bet to beat your competitors.
And if you don’t have a website yet, getting one is your first step!
Here are some key best practices that your garage door company should follow for a smart, high-performance website. Working with professional web designers, you're on the road to increased revenue... greater search engine visibility... and more new customers.
[Related: Try These 5 Garage Door Repair Social Media Marketing Ideas]
What your garage door repair website needs to do
Let’s run down what today’s websites feature to rank higher in search engines and keep visitors on the page. With an average 54-second window to catch customers’ attention, each step is invaluable in your garage door website’s performance.
1. Make your key business information clearly visible
Core information — your business name, contact information and address — should appear on every page. Those details are often in the header or footer, where they’re prominent without appearing intrusive. By having that information available at a glance, potential customers know straightaway how to enlist your garage door services.
Tip: Make sure your business name, contact info and address on your website and your business listings match. Nearly two-thirds of customers lose trust in a local business when they run across disjointed or mismatched business details.
[Related: 5 Things Your Small Business Website Must Have]
2. Display all your credentials and certifications
Spotlight your credentials! These should also be showcased clearly but without taking up too much real estate in your website header or footer. Your web designer will help you determine where they fit best.
Your garage door company credentials and certifications build customer trust and strengthen your online reputation. Make sure to include any state-specific certificiations, too.
[Related: 5 Smart Features Your Website Needs To Have To Drive Revenue]
3. Lean on local garage door SEO
Search engine optimization (SEO) involves many factors, one of which includes placing specific keywords on your website. This helps your site rank higher in search engine results pages.
Local SEO strategies are key for your garage door repair website. They make your business easier to find in your area to reach more potential customers in search engines. And almost half of all Google searches are local.
Your digital marketing services partner should have SEO services at the ready to boost your ranking and reach more people looking for garage door services. It’s absolutely worth the investment.
[Related: Does SEO Matter for Your Local Business’s Website?]
4. Highlight examples of your work
Pictures and videos do more than illustrate your garage door repair services — they personalize your business. Make sure your website has plenty of high-quality media, from before-and-after photos to behind-the-scenes videos. It’s a key part of your garage door installation and repair website design.
And use video as much as you can! Doing so can increase the time customers spend on your website by 88%.
[Related: Hibu Client Conversation: Western Wholesale Supply]
5. Ensure your site works on mobile devices and voice search
Your garage door repair website has to hit two bases to reach modern customers: mobile-friendly design and voice search compatibility. It’s a powerful one-two punch:
- Nearly 59% of all searches occur on mobile devices. Your garage door website must look and load smoothly on them.
- 45% of prospective customers use voice search to find local services.
Garage door repair web design experts know how to optimize your site for mobile and voice search. You may have a good-looking website, but you need to make sure it looks good everywhere your customers might look for you.
6. Keep your design and content consistent
Consistency in your web design and messaging is a core best practice that might slip past you. After all, your business has a distinctive identity — your garage door repair web designers should reflect it on your site.
From your color palette to navigation elements and on-site content, your digital marketing partner will help you keep a smooth throughline on your website. You’ll build brand awareness and increase customer trust with that professional cohesion.
[Related: Today’s Website: Free Guide for Small Businesses]
7. Showcase your reviews and testimonials
Reviews and testimonials are absolute musts for your garage door installation and repair website design. Nine out of 10 prospective customers check them before contacting you!
So once your web designers have gotten your site’s functionality and appearance down pat, highlight what your satisfied customers are saying about you. Use a dedicated page for reviews and testimonials (ideally video testimonials). Then, ask your web designers to tactfully place positive reviews throughout your site.
Your customers’ own words are immensely powerful when it comes to turning website visitors into new customers for your garage door business.
Tip: Harness the power of reviews with review management by Hibu. See how we can build your credibility online.
[Related: Online Reviews for Small Businesses]
Find high-performance garage door web design services with Hibu
Let Hibu build you a website that drives traffic for your garage door company from day one.
Our Hibu Smart Sites are built with everything you need today. Check out our reviews and testimonials to see how our digital marketing solutions consistently deliver results.
Fill out our Get Started form or call 877-237-6120 for your free consultation. Our digital marketing experts are happy to discuss your garage door repair web design services.
