A Guide to Smart Septic Service Marketing
By Hibu |
It takes determination to run your septic and sewer service company. Doing your job means rolling up your sleeves, coordinating your fleet, and getting down to business — all while working to attract new customers.
Traditional septic service advertising may have served you well for a little while, but digital marketing is the future for your long-term growth. Still, the digital marketing world can feel like a completely foreign landscape. That’s OK — we’ll lay out strategies that really matter for your business.
Here are six smart septic service marketing strategies that work together effectively. And as they connect, they’ll help your business grow and get results in a competitive $4 billion market.
[Related: Hibu Client Conversation: J and J Services LLC]
1. High-performance website
Every small business needs a website. But a DIY site doesn’t cut it in today’s fast-paced marketing arena, where every second potential customers spend on the page counts.
Four in five potential customers use search engines to look for local services, and 91% of Americans own a smartphone. Your septic service website design has to meet those demands to increase visibility — and to engage customers when they click.
In other words, your septic tank services website design must be professional AND perform expertly. That includes working smoothly on mobile devices and being voice search compatible. With a smart site, your business will show up more prominently in the search results for anyone looking for “septic services near me” on their smartphone.
Your website is the hub of all your digital marketing efforts, so make sure it’s highly functional and visually appealing for your customers.
Note: If you haven’t claimed your official Google Business Profile, do so ASAP! It’s often the first contact customers have with your septic services business. An optimized Google Business Profile accommodates most of the digital marketing tactics below, while your info remains correct across the web.
[Related: Pump Up Your Online Marketing: Top 10 Septic Tank Services Website Design Best Practices]
2. Social media presence
It’s safe to assume that social media use among your customers is huge. To reach them where they already are, create official social media profiles for your septic service business. Then, start posting!
Septic services social media marketing gives you an array of ways to engage with your current and proposed customers. This goes beyond your accounts appearing in search engine results pages. You can reach out directly to prospects on social media platforms to showcase your commitment to excellent customer service, which can lead to more word-of-mouth recommendations for your business.
At the very least, you should create Meta (Facebook and Instagram) business accounts. They give you great options to run targeted paid social ads that drive traffic to your website! With 51% of Facebook users having clicked on an ad, they’re robust ways to increase visibility and brand awareness.
[Related: Facebook Marketing for Small Businesses: Free Guide]
3. Search engine optimization
Now that you have your website and social media accounts, it’s time to invest in search engine optimization (SEO).
A strong septic service SEO strategy supports every single one of your other digital marketing efforts. Local SEO specialists have the knowledge and expertise to strategically place high-impact keywords into every online channel you use. (And that’s only part of SEO services.)
With SEO, your chances of landing in the coveted top search engine results jump significantly. And that’s a big deal. Less than 1% of potential customers scroll to the second page of search results. SEO strategies are how you work toward getting on that all-important first page.
Plus, SEO is cost-effective, scalable, and dynamic. Specialists research and update your local keywords regularly to keep your septic services business relevant. Long story short: SEO is powerful, and it’s crucial to reach your customers.
[Related: How To Make the Right Marketing Investments]
4. Review and reputation management
Your septic service company’s online reputation and reviews mean everything to your business growth. A mere 2% of online customers have never read an online review. The rest? They’re looking for them — and they’re specifically looking for any negative reviews, too.
After all, customers want to know what to expect when your septic services company appears at their home or business.
With that in mind, place your business’s positive reviews everywhere you possibly can. Reply to any not-so-positive reviews with tact and empathy to flip the coin, turning negative reviews into rich engagement opportunities.
As hard as you might try to rectify every negative review or provide the best service, you may still have a few bad apples in the bunch. But don’t worry, there are specific marketing strategies that can help you out. Reputation management helps you polish your digital first impression. Meanwhile, review management lets you reap the benefits of all those positive reviews and build trust among customers.
[Related: 5 Reasons Why Reputation Management Is Crucial for Your Local Business]
5. Marketing automation
You don’t have the time to email your customers one by one, as trust-building as it would be. That’s where automated septic service email marketing comes in handy.
Automated emails and texts keep your customers in the loop with updates, discounts, and whatever else you want to communicate. And it’s particularly effective for a septic services business like yours! While the average marketing email bounce rate is 10.4%, it drops to just 4.9% for repair and maintenance services.
In other words, customers are more likely to read your emails and stay engaged with your business. Meanwhile, innovative automation takes care of the hands-on work, so you’re free to zero in on actually running your septic services company.
Tip: Email marketing, like SEO services, is highly cost-effective. It doesn’t take a large investment to start, and your ROI is about $36 for every dollar you spend.
[Related: How Marketing Automation Can Save Time (and Make Money!) for Your Small Business]
6. Targeted ad campaigns
Ads work! The key is having effective ads in the places your current and potential customers look. They’re must-haves that your small business shouldn’t skip.
Search ads, like septic service Google ads, push your business to the top of search engine results pages. You catch your customer’s eye as soon as they search for services near them (again, SEO comes into play). You may also hear these types of ads referred to as pay-per-click (PPC) advertising, meaning you pay only when a visitor clicks your ad, making this tactic cost-effective and flexible.
Display ads advertise your septic services company in places your customers visit often. This isn’t limited to other websites — display ads appear across apps, social media sites, and search results.
And where your ads appear is far from random. SEO and retargeting ensure you get the most bang for your buck.
Note: Hibu is proud to be a trusted partner of Google, Meta, and Amazon. We work with septic service companies like yours every day to refine their flexible digital marketing strategies.
[Related: Free Guide: Where Your Local Business Should Have Ads Online]
Partner with Hibu for all-in-one digital marketing for septic services
From the fundamentals to the fine touches, watch your septic services marketing strategies come together with Hibu.
Our custom digital marketing solutions lead to real results, now and in the future. And we’re happy to handle the nitty-gritty tasks so you can focus on the day-to-day operations of your septic services business — not its digital marketing.
Complete our brief Get Started form or call 877-237-6120 for your free consultation. Let’s help your septic service company grow and plan your digital marketing strategy!
Discover how Hibu helped AAA Sewer Service maximize its digital marketing.
