Find out how having a single provider for digital marketing helped AAA Sewer Service reach its full potential.
Overview
Founded in 1956, AAA Sewer Service is a family-run business known for high-quality septic tank pumping and maintenance, drain cleaning, and sewer line replacements in Idaho Falls, ID, and the surrounding areas.
Janalee Poliski, the office manager at AAA Sewer Service, said, “We’re a small family-owned business. My grandfather purchased the business in 1956 and ran it as a secondary business until about 1975, when he turned it into his main source of income. In 1988, my parents, the current owners, purchased the business and have been growing and expanding it. They used to serve our local very small area of Idaho Falls, and now we’ve expanded to a larger area of southeast Idaho.”
The Challenge
Before partnering with Hibu, AAA Sewer Service had a fragmented approach to its marketing and was looking for a way to streamline its efforts and improve results.
“We were kind of spread across several different agencies. Some were doing one thing, and another was doing another thing. We were trying to do our social media ads and manage that by ourselves – there wasn’t a lot of fluidity to make everything connect and work together,” Janalee said.
“Our biggest struggles definitely were with our Facebook and other social media ads. We just didn’t have the time to write them and post them consistently,” she said. “Another struggle we had was optimizing our Google search ads - making our money work for us effectively and efficiently.”
The Hibu Solution
Janalee said, “We really dove in with Hibu because our representative brought us an offer showing how Hibu could connect all of our digital marketing together to work more efficiently. Like I said, we were really struggling with those social media ads, and the money we were putting into Google just didn’t feel like it was working well for us.”
Hibu showed how easily they could integrate AAA’s marketing efforts and maximize results with their social and search advertising, as well as all their digital marketing. Hibu built AAA Sewer Service a comprehensive, integrated digital marketing solution that included a website, social media, reviews, display, search, listing management, and more.
The Results
“We’re seeing repeat customers [and] our area is growing rapidly. We’ve seen a lot of new customers coming in. In particular, our social media is getting a lot of interaction. Even with a simple organic Google search, we’re coming up a lot higher than we did before. Our visibility has increased significantly.”
“When we need more attention in one area, we see an increase almost immediately
within 24 hours of having that conversation [with our Hibu rep], which is huge for us.
Overall online presence — we’re a lot easier to find than we used to be,” Janalee said
In a 90-day period, Hibu's digital marketing for AAA Sewer Service generated:
- 905 total leads
- 1,433 ad clicks
- 1,537 website visits
- 877 calls
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
