See how a busy, hands-on small business owner has relied on Hibu’s digital marketing expertise to help him manage the complexities of his online presence and keep his business growing.
Overview
Levi Gienger founded FM Services, located in Hawley, Minnesota, in around 2009. The water restoration business grew from a previous company that he owned. “I did a lot of air quality sampling and I just helped people in general just with, you know, getting rid of smells in their house. I was getting into water damage, like, ‘oh hey, I can dry this out, I can dry that out.’ And I turned it into FM Services.”
“I help people out by either figuring out what’s wrong with their house, moisture-wise, or if they have mold, they can take samples if they can, or if they don’t have anything, but they’re still concerned about mold, I can take air samples and see what we got. Or I can extract the water and dry everything out.”
Today, Levi’s scope of work includes everything from water extraction, drying, and sewer
backups, to helping homeowners restore their properties after damage.
The Challenge
Levi knew from the start he needed help with digital marketing—how else would he reach the right people for his services? He tried going door to door with flyers, but that didn’t work. “That was a joke. I was like, how do I hit this whole city? Or a whole county? Well, that’s where you guys came in.”
He also tried the phone book, TV, and radio, without much return. “Oh, man, I remember back in the day we spent a lot of money. I mean, a lot. And it didn’t do anything, and I was like, oh no, what do we do?”
Levi needed a reliable way to reach potential customers across his service area.
“You can’t do that through the phone book,” Levi said. “Not everybody listens to
the same radio station... But what do they do? They go on Google.”
The Hibu Solution
With a combination of Hibu One—Hibu’s fully integrated marketing platform—along with SEO and Display ads powered by Hibu One, it’s now easier for potential customers to find and connect with FM Services online.
With Local Ranking helping FM Services show up when local customers search for restoration services, Display Ads extending the business’s visibility across the web, and a Hibu One Smart Site giving those customers a professional place to learn more and take the next step, Levi has a connected digital presence designed to reach customers wherever they’re searching and browsing.
The Results
Since partnering with Hibu, Levi says his business has grown and become more consistent. “It’s been more steady,” he said. “It’s been growing.”
As a hands-on owner who still handles much of the restoration work himself, Levi values having a marketing partner he can rely on. Rather than figure out what’s working online, he can focus on customers and the work itself. “I let you guys pretty much handle that because I don’t want to. You guys know what’s hitting and what’s not.”
When something does need attention, he knows he’ll get one-on-one support. “I can just
call in, talk to a live person, and get it done right now versus, ‘Hey, I’ll see you in a week.’”
In a 90-day period, Hibu’s digital marketing for FM Services generated:
- 1,262 Website Visits
- 1,974 Google Views
- 175K Ad Impressions
- 744 Ad Clicks
- 62 Leads
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
