Find out how a Central Texas HVAC owner with 34 years of experience, who had been burned by multiple marketing companies, partnered with a Hibu rep he met over lunch — and went on to complete 11 HVAC installations in five days, generating $166,000 in revenue and expanding his team to keep up.
Overview
New Braunfels Heating & Cooling is a family-owned HVAC company founded in 2017 by Eddie Urdiales, who brought 34 years of industry experience to the venture with a specific mission in mind. "I wanted to bring back fair, small-town pricing and focus on taking care of people instead of pushing sales," Eddie said. Honest service, dependable workmanship, and solutions that fit customers' budgets (not the contractor's margin) have defined the business since day one. What it struggled to find was a marketing partner with the same values.
The Challenge
After opening in 2017, Eddie quickly discovered that referrals alone couldn't sustain consistent growth. Lead quality was poor, call volume was low, and online visibility was minimal. A previous marketing provider had taken his money and underdelivered, leaving him frustrated and skeptical about trying again. "After several disappointing experiences with marketing companies, I was hesitant to give another one a chance," he said. For a small family-owned operation built on trust, the idea of investing in another vendor and getting burned again was a real deterrent.
The Hibu Solution
The introduction to Hibu happened in an unlikely way. Eddie met Hibu rep Lisa Lanphere on Facebook and realized she was connected to his wife's family. They decided to meet for lunch. Over that meal, Eddie shared his concerns and frustrations honestly, and Lisa responded in kind — transparent, direct, and focused on what she could actually deliver. "I trusted her enough to give her a chance to improve our online presence, and I'm glad I did," Eddie said.
That personal approach has defined the relationship throughout. Lisa has followed through on every commitment, communicated consistently, and brought the kind of accessible local support that makes the partnership feel like more than a vendor transaction. "It's reassuring to work with someone who is accessible, honest, and committed to helping my business succeed," Eddie said. The program Hibu built targeted new HVAC installations specifically, matching the high-value work Eddie's team does best with the customers actively looking for it.
The Results
The results have been transformative. The clearest proof came when New Braunfels Heating & Cooling completed 11 change-out installations in a single five-day period, generating more than $166,000 in revenue. "As a small family-owned HVAC company, results like that make a huge difference and give me confidence that my marketing investment is working," Eddie said. The targeted strategy brought in high-quality opportunities and kept the schedule full in a way that referrals alone never could.
The growth required investment back into the business. Eddie purchased two additional service vehicles and hired two more technicians to keep up with the increased demand. More phone calls, more appointments, expanded service area, more repeat business… the results have exceeded Eddie's expectations across every metric. For a business built on being accessible and honest with customers, having a marketing system that reaches the right people consistently has changed the day-to-day reality of running the company.
"Hibu has changed my life, if you want to thrive instead of just getting by, give Lisa a call."
In 90 days, Hibu generated nearly 200 leads for New Braunfels Heating & Cooling:
- 176 Leads
- 366 Ad Clicks
- 738 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
