Find out how a two-location Illinois massage spa that was averaging three to five clients a day went to 10 to 15 clients on weekdays and up to 25 on weekends—and is now planning a third location.
Overview
224 Couples Massage is a massage spa with two locations in the Chicago suburbs—the original in Palatine and a newer location in Schaumburg. Owner Qian Liu is a certified massage therapist herself with more than 15 years of experience in the industry. After years of working for others, she opened her own spa built on three straightforward principles: friendly, certified therapists, clean and comfortable spaces, and prices that make quality massage accessible to everyone. The business had the rooms and the staff. What it needed was more people walking through the door.
The Challenge
Before Hibu, 224 Couples Massage was averaging around three to five clients per day at each location. Which was not nearly enough to keep the available rooms busy. Qian had tried managing the website herself and running Google Ads independently, without strong results. She had also worked with an SEO company for several months that promised better Google rankings but was vague about what it was actually doing and wasn't helping with the website either. "I was spending money, but I did not really understand what they were doing or if it was helping my business," she said. The combination of low visibility and a prior bad experience made any new marketing relationship a cautious proposition.
The Hibu Solution
What made the difference was meeting Hibu rep, Bisoni, in person. He explained the strategy in plain terms, showed Qian examples of other local businesses he was helping, and made a commitment that she would have one consistent person to call instead of a rotating customer service line. "Having that personal support made it easier for me to trust the process and give Hibu a chance," she said. Bisoni's accessibility has continued to be the cornerstone of the relationship, with a text usually getting a same-day response and his involvement in the business's growth going beyond what was originally expected. "Everything they told me they would do, they have followed through on," Qian said.
The Results
Before Hibu, both locations averaged three to five clients per day. Now, the locations typically see 10 to 15 clients on weekdays, with weekends reaching 20 to 25 clients per day. That’s a three-to-five times increase in daily volume across both locations, sustained consistently rather than as a one-time spike.
The results at the newer Schaumburg location are particularly notable. As a newer site, it could easily have struggled to build momentum, but instead it’s already seeing strong client volume and keeping rooms consistently busy. "I'm very happy because I can really see the business growing," Qian said. "Seeing that growth makes me feel very good about where the business is going."
The business impact has been immediate and forward-looking. 224 Couples Massage has hired additional massage therapists to handle the increased demand and is keeping more rooms productive. More significantly, Qian is now thinking about a third location, a conversation that simply wasn't happening before. "Before, I was focused on trying to fill the rooms we already had. Now I am thinking about where we can grow next." Her recommendation to another business owner who has been burned before: "Sometimes you need to do something different if you want better results. You do not have to figure everything out by yourself."
In a 90-day period, Hibu’s digital marketing for 224 Couples Massage generated:
- 1,488 Leads
- 2,041 Ad Clicks
- 6, 046 Website Visits
- 1,020 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
