Pump Up Your Online Marketing: Top 10 Septic Tank Services Website Design Best Practices

When a homeowner faces a sewer or septic issue, what’s the first thing they’ll do?

In today’s digital age, it’s a pretty safe bet they’ll go online and use search engines to find a solution. So, for great online marketing, septic service companies must have a strong digital presence, from business listings to social media.

And that means your septic business website is absolutely critical to attracting new customers.

Think of your business website as the first point of contact for potential customers. You want to be sure that your site looks professional, showcases your septic services and creates a rewarding user experience.

So, how do you achieve all that?

Hibu can help — we specialize in digital marketing for septic services businesses like yours.

We’ll ensure your septic services site employs these 10 web design best practices to create a strong, dynamic online presence.

1. Make a Great First Impression

You want to be sure that your website instantly catches and holds a potential customer’s attention while still looking professional.

Here are two tried-and-true tips:

  • The design should be clean and contemporary. Avoid outdated graphics, and make sure each web page is easy on the eyes and clutter-free.
  • Invest in professional photos. Visual impact is essential. Use high-quality (high-resolution) photos that showcase your team, trucks and equipment — and if possible, your satisfied loyal customers.

In designing your website, the objective is to combine graphics and messaging in a way that convinces customers you’re the right resource for handling their septic and sewer issues.

[Related: 5 Tips for Good Small Business Website Design]


2. Build Trust and Convey Authority

In many cases, a potential customer needing septic services is dealing with a frustrating — maybe stressful — situation. Your site needs to reassure them that you’ll get the job done and get it done right.

You’ll want to make it clear that people can depend on your sewer and septic tank expertise — whether it’s an emergency or routine maintenance and pumping.

This goes beyond just listing your services!

You also want to explain how those services benefit your customers. For instance, when describing septic tank pumping, emphasize how it prevents backups and can preserve property value.

If you don’t already do so, consider offering a warranty on any work performed and prominently displaying it on your website. And of course, one of the best ways to instill trust is by sharing customer reviews

[Related: 5 Things Customers Want To See on Your Local Business Website]


3. Include Testimonials and Reviews

There’s no question about it: people read reviews, and what others say about your sewer and septic services company matters.

In fact, 9 out of 10 customers read them before deciding whether to do business with you. Bad or good reviews (and your online reputation) can make or break your septic service marketing success.

That’s why you should encourage and ask satisfied customers to leave feedback and describe their positive experiences. Have your website include quotes, star ratings or case studies (if available).

Learning that your sewer and septic services have impressed past customers will reassure your site visitors that your company does top-quality work.

[Related: 5 Reasons Why You Need To Focus on Online Reviews Now]


4. Make Your Site Easy To Navigate

We talked about the importance of making your site visually appealing and capturing visitors’ attention. But at the same time, you don’t want to risk compromising the user experience.

Potential customers should be able to easily find the information they seek. Your septic tank services website design should always use clear navigation menus to present your content in a logical, cohesive way.

When you’ve browsed the web, chances are that you’ve noticed many sites markedly include links to pages for "Services," "About Us" and "Contact."

There’s a reason for that. These reliable navigation links seamlessly guide visitors through your site.

[Related: What People See on Your Website]

5. Include Up-to-Date, Informative and Useful Content

To keep prospective customers engaged with your site, add some interesting content — tell them something useful or new.

For instance, add blog posts that educate homeowners on septic systems, including information like this:

  • How to avoid common issues
  • Troubleshooting tips and warning signs
  • Seasonal and ongoing maintenance advice
  • Answers to frequently asked questions (FAQs)

Here’s something else to consider — the power of video.

Your site could include links to short, informative videos to show how the septic system process works and demonstrate maintenance practices. Plus, videos can feature more customer testimonials and case studies for subtle septic service advertising.


6. Be Sure Your Site Is Mobile-Friendly

It’s an important best practice that’s easy to overlook.

These days, customers do most of their internet browsing on mobile devices. And that means your site must be designed and built to function flawlessly on smartphones and tablets.

A mobile-friendly design ensures that visitors will enjoy a positive experience, no matter what device they use to access your site.

[Related: “Mobile-ize” Your Small Business for Big Results]


7. Make the Most of SEO Strategies

A carefully designed and content-rich website is meaningless if no one can find it.

That’s where Search Engine Optimization (SEO) comes in — and it’s a challenge that we’d love to tackle for you at Hibu.

SEO is tricky — and most likely not something you want to take on solo. You want to ensure your site includes relevant keywords to improve your search engine ranking.

Those keywords and their placement are crucial, influencing your ranking behind the scenes and on the page.

There's no getting around it. Septic service SEO is essential for driving traffic to your site and reaching local customers in your service area.

In other words, if someone searches for “septic services in my area,” you want your company’s name to be at the top of the results page.

Hibu can conduct keyword research to find relevant sewer and septic service-related and location-based terms and phrases. We’ll then incorporate those search “hot buttons” into your website's content, meta tags, headings and more.

[Related: The Importance of Small Business SEO]


8. Perform Regular Updates and Maintenance

Just like a well-maintained septic system prevents issues down the line, regular updates and maintenance can keep your website running smoothly.

Be sure you and your digital marketing partner take these actions:

  • Schedule periodic audits to check for broken links
  • Remove outdated blogs and replace them with more current content
  • Check for and correct any security vulnerabilities

In addition, your website can share updates about your company and team, as well as let your customers know about new technologies or septic industry regulations. Ideally, this happens on an ongoing basis!

They’re not just nice updates — you’ll also tactfully take part in your septic service advertising.

[Related: 6 Common Digital Marketing Challenges for Local Businesses (and How To Solve Them)]


9. Keep It Safe and Secure

When prospective customers interact with your website, they want to know that any sensitive information they provide will remain confidential.

Ease their minds by prominently displaying three things:

  • SSL certificates (the little lock icon at the start of your site’s URL) 
  • Security badges 
  • Payment icons

These elements make it clear that you’ve taken the necessary measures to keep their data secure.

[Related: 5 Smart Features Your Website Needs To Drive Revenue]


10.  Don’t Forget the Calls to Action

Your septic tank services website design has one primary purpose — turning visitors into customers.

That’s why you need to make it easy for them to take the next step.

Include clear calls to action throughout your site:

  • Be sure your phone number is on every page
  • Include a link to an online form for scheduling sewer and septic services or requesting a quote
  • Consider a live chat feature to respond to customer inquiries in real time

Those calls to action allow your website to seal the deal in your septic service marketing.

[Related: Today’s Website: Free Guide for Small Businesses]


Partner With Hibu to Have Dynamic, Hardworking Septic Service Website Design

Remember: Your website is an investment in your septic service business’s long-term growth and success.

Hibu has the web design and SEO expertise to secure your success. When we partner with you, we’ll help you create a site that meets these best practices and gets results:

  • Attracts potential customers
  • Builds trust
  • Continually drives sales and generates leads for your septic services business

Let’s talk!

Call us at 877-237-6120 or complete our Get Started form for a free, no-obligation consultation. We’ll discuss how your unique septic service website design can help your business thrive.