Top 10 Digital Marketing Tips for Window and Glass Companies

An enticing storefront, showroom or display is no longer enough to attract customers to your glass and window company. Your business needs a strong online presence and a well-planned digital marketing strategy to stay competitive.

Whether you specialize in auto glass, residential windows, commercial glass installation or custom designs, digital marketing can build brand awareness and increase sales.

We’ve put together this list of our top 10 tips to help you thrive in the digital landscape.

[Related: Hibu Client Case Study: Rockford Glass]

1.    Turn Your Website Into an Impressive Digital Showroom

First impressions count when people surf the web. That’s why investing in a user-friendly, visually appealing website showcasing your products and expertise is so important.

• Display your products with high-quality photos. Present the different styles of glass, windows and doors you offer in a visually impactful way. Showcase completed projects with before-and-after photos.
• Make it easy to navigate. Product pages should be clearly categorized, and product descriptions should be easy to read. Also, make sure your site has a readily accessible contact form.
• Include interesting content. Add informative blog posts addressing common window, door, and glass concerns. For example, offer advice on energy-efficient options, different glass types and the benefits of regular maintenance.
• Be sure your site is mobile-friendly. Today, users do a significant percentage of online searches on smartphones — about 63%. You want to make sure your website offers a streamlined mobile experience with easy navigation and fast loading speeds.
   

Your website is the foundation of your glass, door and window company marketing.

[Related: What Makes Hibu Smart Sites Smart?]

2.    Make the Most of SEO

When potential customers search online for “window replacements,” “custom glass solutions” or anything else you offer, how do you ensure they find you before your competition?

The answer is search engine optimization (SEO). Specifically, you need local SEO marketing for window and door companies.

SEO involves tailoring your website’s content, structure and technical aspects to improve visibility and help it rank higher on search results pages.

Hibu can conduct keyword research to identify the words and phrases your customers use when searching for glass, window, and door services. And we’ll make sure these keywords appear in your website content, meta descriptions and headers.

Think Local 
Local SEO is particularly important in your business because home services customers often prefer to shop in their community. We’ll optimize your profile by including relevant keywords, like “window replacement [your city]” or “glass repair near me.”

Also, be sure to claim and maintain your Google Business Profile! It’s a free service from Google that could be your most visible digital marketing tool, increasing your online presence across Google Search, Maps and more.

And don’t forget: Urge satisfied customers to leave positive reviews. Their reviews significantly impact your local search rankings.

[Related: Podcast: The Importance of Small Business SEO]

3.    Invest in Targeted Pay-per-Click Advertising

One way to drive traffic to your website quickly is with pay-per-click (PPC) ads.

PPC marketing for window and door companies involves using targeted, specific keywords and demographics relevant to your services. So when customers or prospects search for these terms, your ad appears at the top of the results page.

Google’s local service ads allow you to promote your qualifications, post your positive reviews and go head-to-head with other window and glass companies.

Hibu will help you create compelling PPC ad copy highlighting your unique selling points — like quality, service or special offers.

[Related: The Complete Guide to Where You Should Advertise Online]

4.    Build Relationships With Social Media

Social media platforms, like Facebook and Instagram, can be powerful tools to reach a broader audience, drive qualified traffic to your website and engage with your audience.

Use social media for customer-centric tactics:

• Share photos or videos of your projects. Present customer testimonials and write informative posts about window and glass maintenance.
• Engage with customers and prospects. When someone comments on your posts, acknowledge what they say, address concerns and show you value their business and trust.
• Run social media contests and promotions. Encourage followers to share photos of their dream windows, or get their opinions on window styles.
   

Hibu can help you with the efforts above. We’ll also help you create and place social media ads targeted to the specific customers you want to reach.

In other words, we make social media marketing for window and glass companies highly effective.

[Related: Hibu Client Conversation: TMC Windows and Doors]

5.    Showcase Your Expertise With Quality Content

As we mentioned earlier, adding interesting content to your digital marketing helps build trust and showcase your skills.

On your website and in social media posts, do more than sell your products:

• Offer valuable content related to windows, doors and glass 
• Include a blog section on your website, along with how-to guides, videos and infographics
• Create a helpful “frequently asked questions” (FAQ) section to address common issues, like “choosing the right windows” and “the benefits of energy-efficient glass”
   

Bonus: Besides attracting more potential customers, high-quality content can improve your SEO rankings. Your glass and window company marketing gets a shot of credibility and visibility.

[Related: The Small Business Guide to Lead Generation]

6.    Stay in Touch With Regular Communication

Using email and text marketing is a powerful way to nurture customer relationships and drive sales.

Take steps like these to build your customer list and create engagement:

• Offer discounts or early access to promotions to customers who sign up for your email list
• Give a reason to visit your website or store — offer in-store pickup options to encourage both online and physical store engagement
• Divide your email list based on past purchases or demographics, then target the people on your list with content that’s relative to their interests or needs
   

Remember: You don’t always have to sell something. Your emails should frequently offer useful information — like DIY project guides, maintenance tips or exclusive deals for loyal customers.

If sending emails sounds like too much work, don’t worry.

Hibu Assistant can automate some of your customer emails and texts, helping you stay in touch and generating reviews and repeat business. Our platform makes leveraging email and text messaging in online marketing for window and glass companies easy.

[Related: 5 Types of Digital Marketing That Get Results for Small Businesses]

7.    Tap Into the Power of Video Marketing

Sometimes it’s more powerful to use videos rather than static images when marketing windows and glass. After all, statistics show that people are drawn to videos online.

Create simple videos to highlight the benefits of different glass types, demonstrate home or auto window installation or showcase completed projects with how-to videos. Or give your viewers an entertaining behind-the-scenes look at your team for personalization.

Also, consider sharing video testimonials with satisfied customers talking about their experience with your company.

[Related: 6 Common Digital Marketing Challenges for Local Businesses (and How To Solve Them)]

8.    Share Customer Reviews and Case Studies

No advertising is more powerful than the words of satisfied customers. Their reviews are particularly important in glass and window company marketing.

That’s why you should showcase positive reviews on your website, business listings and social media accounts. Encourage customers to leave testimonials — and be sure to respond to reviews, positive and negative.

Examples of completed projects are also powerful motivators. Share case studies highlighting successful projects, including the challenges you faced, solutions you provided and the results you achieved.

[Related: Word of Mouth Marketing for Small Businesses]

9.    Partner With Other Local Businesses and Organizations

You can’t overestimate the power of collaboration in business — and in digital marketing for window and glass companies.

Expand your network and introduce your products to a new audience by teaming up with local complementary businesses in your digital marketing — just as you do in your day-to-day business.

For instance, collaborate with the builders or interior decorators you work with to share window ideas for new construction projects. Or partner with local realtors to offer window replacement packages for new homeowners.

Whenever possible, sponsor local home improvement-related events or workshops and promote them on social media or via email. You’ll increase brand awareness and position your glass and window company as a community-focused business.

[Related: 3 Ways To Stay Engaged With Your Customers Without Spending More Time]

10.     Review Your Results and Adjust Your Strategies

Once your glass and window business marketing strategy is in place, you’ll want to know how it’s performing.

Hibu Dashboard uses advanced analytics technology to monitor things like website traffic, conversion rates and customer engagement. We’ll identify what’s working well for you and which areas may need some tweaking.

Additionally, we’ll refine and refocus your digital marketing strategy based on the insights you gain from the data. Working together, we’ll use the knowledge we have to allocate resources to the platforms yielding the best results.

[Related: Why You Need To Keep Marketing Your Business]

Get Ready To “Shatter” Your ROI Goals

Clearly, digital marketing for window and glass companies can have a great impact on your business.

Now you need the right partner to help you take advantage of it.

At Hibu, we’ll work with you to create a strong online presence for your company and attract more customers looking for high-quality window and glass services. You’ll see real results in the process:
 

• Maximize your ROI
• Get more leads
• Generate more reviews
   

We’ll make the most out of every digital marketing dollar you invest.

Contact Hibu for Smart Glass and Window Business Marketing

Let’s get started!

Call Hibu today at 877-237-6120 or complete our short Get Started form for a free, no-obligation consultation. We’ll discuss how digital marketing can help your glass and window business keep growing.