At Hibu, we've made it our goal to help small businesses usher in a new era of marketing success, where everything happens online. Find out how Hibu helped Rockford Glass of Rockford, Illinois, adapt and break into the world of digital marketing.
Overview
Rockford Glass began nearly 80 years ago with a different name and niche industry focus. When the business was founded in 1945, it only offered automotive glass. Then, in the 70s, it expanded into a full-blown commercial and residential glass shop.
Chris Miller, the current General Manager, started with the business back in 1988 as an installer. “I’ve always enjoyed working with glass,” Chris said, “Just always enjoyed working with it. I enjoy seeing the completed projects and the satisfaction you get out of that.”
The Challenge
Rockford Glass was looking to improve their online presence and local brand awareness. Before partnering with Hibu, they had experimented with radio and direct mailers but struggled with being unable to monitor the results of these traditional efforts. “You couldn’t track the effectiveness,” Chris said. “We didn’t know if we were throwing good money after bad.”
Even more than not being able to track results, Rockford Glass desperately needed to move beyond local radio, print, and mail advertising. The business had virtually no online presence… and the ownership at the time wasn’t really interested in online marketing
The Hibu Solution
Awareness was everything. Hibu understood that Rockford Glass needed to make the move to digital marketing with an integrated solution that would deliver significant, trackable results.
Hibu built Rockford Glass a digital marketing campaign that included a true business website, updated business listings, search, display, and social ads, as well as automated email and text marketing.
“Now we have that presence on the Internet that we never had before. That has made a major change in the volume that we do.”
The Results
When asked what he valued most, Chris stated, “Being able to see tangible results. Where
your leads come from and how to adjust to get more.”
Chris talked about a recent promotion Hibu ran for the business online... “We did a
promotion recently with 20% off on shower doors. That really brought us through a slow
time, it kept us steady when everyone else we talked to was dead in the water. It made a huge difference.”
“We’ve pretty much given Hibu the go ahead to do exactly what’s needed to be done to
increase our footprint online. And the volume has been crazy,” Chris said.
In a 90-day period, Hibu’s digital marketing for Rockford Glass generated:
- 1,787 total leads
- 3,177 ad clicks
- 5,102 website visits
- 1,684 calls
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
