Best Practices for High-Performance Plumbing Websites
By Hibu |
Your plumbing company website has to outshine your local competition. Naturally, your website design is a fundamental part of doing exactly that.
But your plumbing website needs much more than a visually appealing design, although aesthetics are still important. A beautiful website is only that — beautiful — if it doesn’t have smart marketing strategies behind it.
To perform and rank better than competitors, the best plumbing websites follow key practices. Let’s dive into the features of a great website that will help your plumbing business grow.
[Related: Digital Marketing Checklist for Plumbers]
Clear, Branded Messaging
Your messaging should be consistent and on-brand across your site, from your logo to your color palette to your content. That cohesion builds trust with potential customers while your plumbing company site looks and reads professionally.
In other words, clear website messaging means your vision, values and visual elements stay seamless across your site.
Tip: Creating and tactfully placing smart messaging across your website is tricky and time-consuming. Doing it yourself, like with a drag-and-drop website builder, doesn’t make the grade when you want proven performance.
Mobile-Friendly Design
About 63% of Google searches happen on smartphones. Put differently, more than half of your prospective customers use mobile to find nearby plumbing services. And 74% of visitors return to mobile-friendly websites.
Great plumbing websites have design attributes that appear as smoothly on mobile devices as they do on desktop computers. Without mobile-friendly web design, you lose another chunk of visitors. Nearly half leave if a site takes more than 2 seconds to load.
[Related: “Mobile-ize” Your Small Business for Big Results]
Voice Search Compatibility
More and more people use voice search to find nearby businesses — 50% use it daily. Analysts expect 157 billion Americans to use voice assistants by 2026.
You see where we’re headed. Your plumbing website design must accommodate cutting-edge voice search technologies and keep pace with their demand. Without that ability, you’ll quickly fall behind your competitors in terms of visibility and viability.
Local SEO Strategies
Search engine optimization, or SEO, is integral to great plumbing websites. We can’t overstate its importance — it’s how your site appears before competitors’ sites in search engine results.
Local SEO doesn’t mean simply plugging “plumber” and your location into your website. It’s a complex practice that involves researching search trends, plus your target audience, region, and more. SEO also pushes over 1,000% more traffic to your site than avenues like organic (unpaid) social media posts.
Your plumber website design plan can’t ignore SEO and truly compete. That’s a wise reason to partner with a digital marketing company that employs SEO specialists. They have the expertise to find and place those crucial local plumbing service keywords.
Hibu helped Harding Plumbing, Heating & Cooling excel in a tough market.
See how we did it: Hibu Client Conversations.
Great User Experience
The best plumbing websites are easy and intuitive for visitors to navigate. Users know exactly where they are on the site, where to find what they need, and how to contact you. For example, features like buttons, links, and form labels are clean, while the layout is logical.
That’s user experience (UX), and it’s another invaluable piece of high-performance plumber websites. UX factors into every facet, from the site’s overall structure to loading times. And when potential customers get a great UX first impression, their conversion rates increase by 400%.
Tip: Web designers are UX experts who help your plumbing company website land those conversions. Work with them to please website visitors and search engines alike.
Engaging Content
The meat of plumbing website design is informative, engaging content — it’s a wide umbrella covering text, images, and video. Those content types include an array of web design needs:
- Home page
- Service pages
- About us page
- Contact page
- Review and testimonial pages
- Blog and news posts
- Case study posts
- Video and image galleries
- FAQ and resource pages
Excellent plumbing website content integrates SEO to help each page or post rank higher in search results. The “engaging” aspect is critical — website visitors spend about 6 seconds scanning content, so it should grab their attention ASAP.
Tip. Your website content is a fantastic place to differentiate your plumbing company. Are you a family-owned and operated business? Do you offer commercial plumbing services? Highlight what sets you apart.
[Related: 5 Things You Need To Know About Writing a Website]
Reviews and Testimonials
Reviews and testimonials can make or break your business’s success, no matter where you have them. With 99.9% of website visitors checking reviews before contacting a business, you can’t afford to not focus on them.
So it’s important to have a page (or two) dedicated to reviews on your plumbing company’s website.
If you serve residential and commercial clients, consider hosting pages for each group. Those pages display as much visual content as possible, alongside happy customers’ quotes. Showcasing customer satisfaction bolsters your plumbing website and entire digital marketing strategy.
Let Hibu Handle Your Plumbing Website Design
It takes a ton of time and experience to maintain a successful plumbing website. Because you’re busy running your actual plumbing business, Hibu’s glad to handle the task. We follow these best practices (so you don’t have to) when we build your website.
Our smart sites don’t just perform optimally — they give you real-time analytics and help generate leads. We partner with you to find your ideal solution, whether you need a new plumbing website or a revamp.
Call us at 877-237-6120 or fill out our Get Started form for your free consultation. We’ll discuss your plumbing website design goals.
