A storm hits, and water starts seeping through the shingles. The next thing a homeowner knows, they’ve got a serious problem on their hands. They have to make a quick call to a roofer.
So how do you make sure they can find your roofing company and call you instead of other roofing companies?
To get that call, your digital marketing is critical. It’s your best bet to make sure your business can get ahead of major competition in the roofing industry.
We’ve collected some quick tips for online marketing for roofers. We’ll lay out three key steps you can take to get those clicks and phone calls — and keep them coming.
[Related: How to Survive as a Small Fish in a Big Pond]
Why Does Digital Marketing Matter for Your Roofing Business?
As part of a steadily in-demand field, you’ve got guaranteed business…but only if you can get in front of the right local customers before your competitors do.
And where are your potential customers today? They’re searching online for the services they need. They’re looking for immediate answers on multiple channels:
- Google, other online search engines, and voice search devices (“Alexa, what roofing companies near me have 24/7 emergency service?”)
- Social media and review sites for big purchases and decisions that can wait (like replacing a roof)
- Eventually, your business website to find out whether you’re the right choice for them
Granted, traditional marketing efforts have their place. But the web is where people look for local businesses, check for info (like online reviews of roofing businesses), and decide who they want to hire. Digital marketing lets you overcome traditional marketing obstacles, like wasted time and resources — and lost leads.
In other words, if your roofing business isn’t present and active online, you’re a lot easier to miss. And that’s why you need proven services and solutions as well as an integrated online marketing strategy.
[Related: Top Tips for Your Small Business Marketing]
How to Market Your Roofing Company Online
Now, let’s get into those three key digital marketing strategies for roofing companies.
1. Establish an Online Presence — Everywhere
For starters, you need to have an accurate, active presence on multiple online channels — including these must-haves:
- Business listings (like your Google Business Profile)
- Website tailored to the roofing industry
- Official profiles on social media platforms
Then, you coordinate those channels and amplify them with search engine optimization (SEO) and ads (ideally social, search, and display).
You can even request and control customer reviews and manage your online reputation. Better yet, you can automate the process so you never forget to ask your satisfied customers to leave you feedback.
When your roofing company marketing is integrated into a single solution, you’re more likely to bring in more new customers.
That’s because they can find you everywhere online, whether they’re just starting to research a “nice-to-have” new roof or looking to hire an emergency roofing contractor right now.
[Related: 6 SEO Tips for Roofers]
2. Stay Active and Coordinated
It can be intimidating trying to figure out where you should invest your time and budget online.
But there are a few digital marketing basics your roofing company should have in play online … and keep up to date as often as possible.
Your Online Business Listings
You may not know it, but there are listings for your business all over the internet. Some you may have seen...some you may already manage…and some you’ve probably never seen.
And any of them may have the wrong information listed – the wrong business name, the wrong address, or the wrong phone number (or NAP for short).
You need a plan to keep these listings current and correct. You should also add details to your listings where you can, like:
- Your hours -- including holiday hours
- Specials and promotions you run
- Online reviews from your customers
[Related: 5 Types of Digital Marketing That Get Results for Small Businesses]
Your Website
A modern roofing website is a must, but “modern” can be a moving target. Today, that means covering specific bases:
- A website that you update regularly — because those updates tell Google, other search engines, and your customers that you’re actively in business
- A website that looks good on mobile devices and that customers can find via voice search
- A website that integrates with all your other digital marketing services — meaning it showcases your online reviews and your social media posts and has the same NAP as your online business listings
And of course, you need a site that encourages casual website visitors to become new customers.
In other words, a modern, mobile-friendly website does more than just look good and list your roofing services. It’s integrated into your broader marketing strategies and helps your company generate roofing leads.
[Related: Small Business Digital Marketing Survival Kit]
Your Social Media Accounts
Maintaining an active presence on Facebook, Instagram, and more holds plenty of benefits for roofers:
- Social media gives you a place to have back-and-forth dialogue with your loyal customers (and people thinking about becoming new customers)
- It’s another place where you can solicit reviews and testimonials for your roofing business and put them front and center for potential customers to see
- Facebook has great tools for running targeted, paid ads to reach those potential customers — and even more qualified leads who haven’t heard of your roofing business yet
Like your online business listings and your roofing website, you always want to make sure your Facebook page is up to date. And on Facebook, “up to date” means both checking your NAP and posting to your page regularly so customers know your business is active online.
And don’t forget to check your Facebook messages too – plenty of consumers want to message businesses directly through Facebook, and not responding is like ignoring their phone call.
[Related: Hibu Client Case Study: Rembrandt Roofing & Restoration]
3. Check Out Marketing Companies for Roofers
Now, let’s say you’ve already established your business online.
Your Google Business Profile is set up. You have a roofing website. You have a Facebook page. Maybe you’ve even tried some PPC ads (like Google ads) or paid social media ads.
But there’s a big difference between having a website, social media profile, and ads … and having a website, social media presence, and ads that actually work to drive more leads to your roofing business.
Ask yourself a few questions:
- Is your website optimized for mobile devices and voice search?
- Do you know how to conduct keyword research and find relevant keywords for your website and ads?
- Are you running targeted ads to compete with established (sometimes nationwide) roofing companies everywhere local customers search for your business?
If the answer to any of those questions is “no”…then it’s probably time to work with a professional marketing partner.
Besides knowing how to implement the marketing strategies mentioned above, they may specialize in digital marketing for roofers. That roofing industry expertise gives a marketing team insight and experience about what works best for your business.
Here are just a few important qualities to look for in a digital marketing company:
- Flexible pricing
- One-on-one service
- Proven results for their other clients
Searching for a Roofing Company Marketing Strategy? Look No Further…
Digital marketing has lots of moving parts. It’s often difficult to figure out which parts are the best fit for your roofing marketing campaign.
And then you still need a plan for your marketing efforts to continually update whatever you choose — while search engines, your customers, and your competitors keep making changes, too.
Whether you need social media marketing, a website refresh, content marketing, email marketing, SEO strategy, ad placement, or another strategy altogether, we’re here for you at Hibu.
We excel in helping roofing companies succeed online and in their local markets — and we’d love to see yours boom. Partner with us to convey your singular vision for your roofing business. We’ll listen closely — and work with your budget to build an effective strategy.
Digital marketing for roofers has never been easier.
Call us at 877-237-6120 or complete our Get Started form for a free, no-obligation consultation.
