What can Hibu's integrated digital marketing do for a second-generation, family-owned business like Rembrandt Roofing & Restoration? 300 leads in just 90 days and then some!
Overview
Rembrandt Roofing & Restoration is a second-generation, family-owned business. The former storm chasers have been providing roofing repair and replacement, gutter installation, siding installation, and more to clients in the Springboro, OH, area since 1995. “It’s just a great company. We’re local. We’re in a nice community.” Rachel Tussey said.
As Rembrandt’s Mission Statement says, they have “a solid commitment to doing [work] in the most reliable, dependable, honest, and trustworthy manner with the highest quality materials and warranties available… honoring our family tradition of over 20 years to protect your family and ours.”
The Challenge
More than anything else, Rembrandt Roofing & Restoration needed a partner with up-to-date digital marketing expertise. “Our marketing, we were kind of just feeling our way around,” shared Rachel Tussey, Office Manager. “I did some marketing, before all this technology exploded. It’s definitely very different.”
Beyond getting their digital marketing up and running, Rembrandt also needed a partner who could help them keep up, online, with the demands of their seasonal-specific business. “It’s ever-changing—every season brings a new set of circumstances.”
And, of course, like all local businesses, Rembrandt needed a way to keep ahead of regional competition… and keep in touch with their customers… without tying up the in-house staff who needed to focus their time and energy elsewhere.
The Hibu Solution
After meeting with Rembrandt Roofing & Restoration, Hibu created a digital marketing solution that would accomplish three things—establish a strong, up-to-date online presence, give Rembrandt an effective business website, and improve their visibility to make them competitive in search results.
Once their basic presence was established, Hibu added search and display ads to their digital mix—and strengthened their position in the search results by maximizing their SEO.
The Results
Today, Rembrandt is getting tremendous results from their digital marketing—hundreds of leads, ad clicks, website visits, and more. “We have Google ads running. We’ve got [great visibility] in the rankings,” Rachel Tussey said. “I think we’re like number three—and in Springboro we’re number one.”
Hibu Assistant has automated their customer communication—saving time and delivering reviews. “We went from about 60 reviews to right around 400. Fantastic,” Tussey said.
The Performance Dashboard has made it easy for the Rembrandt team to see and understand their marketing results. “I love how easy it is,” Tussey said, “It’s nice to be able to go in and see [recent customer activity.]” And, as far as partnering with Hibu… “You feel like, you get the sense that they understand small business.”
In a 90-day period, Rembrandt Roofing’s digital marketing from Hibu generated:
- 302 total leads
- 1,219 ad clicks
- 2,480 website visits
- 425 customer reviews
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website, and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
