In today’s increasingly digital world, where it’s crucial for local businesses to have an established web presence, a simple website is no longer enough to fill that need. To succeed and grow, they need a unified, intelligent marketing solution that works as hard as they do.
That’s where Hibu One comes in. Hibu One is an enterprise-level digital marketing platform designed to both simplify and amplify your local business’s online presence. Powered by AI and backed by decades of local marketing expertise, Hibu One brings together everything from professional website creation and reputation management to automated outreach and multi-channel lead tracking—all in one seamless dashboard.
In this deep dive, we’ll take a closer look at how Hibu One’s integrated features help businesses attract, engage, and retain customers with less effort and more impact.
Hibu One features
With Hibu One, all your marketing is built, integrated, synchronized, and optimized on One Platform from One Provider. It delivers more leads at a lower cost by bringing enterprise-level marketing to local businesses.
Let’s look at the specific features integrated within the platform that make it all possible:
Hibu One Smart Site
If there is one digital footprint you absolutely need as a local business owner, it’s a website. A whopping 81% of consumers say that “it’s important” for a business to have a branded website. And while there are plenty of website builders out there that will let you DIY your own, this method just doesn’t compare to one that’s built and optimized for you by experts, based on what we know works for your specific industry.
That’s exactly what you’ll get with a Hibu One Smart Site. Built right into the Hibu One platform, your Hibu One Smart Site is more than just a website, it’s a powerful tool for growing your business online. Your custom site will help you rank higher in traditional and AI search results, showcase what sets your business apart, and make it easier for potential and returning customers to contact you.
How? With more pages, more content, and more FAQs. All this additional website content allows your business to show up within search results performed in AI engines like ChatGPT, Perplexity, Copilot, and more. Which is absolutely crucial given that nearly 36% of people now use AI tools every day, and nearly 85% of internet users have increased their AI usage in the past year. A Hibu One Smart Site makes it possible for your business to show up everywhere potential customers are looking for you.
[Related: Hibu Smart Sites: The Secret of Schema in Digital Marketing]
Review generation
The two biggest hurdles we see local businesses face when it comes to online reviews are: remembering to ask for them and making sure they’re visible everywhere customers might find them online. That’s why we made sure that Hibu One makes it easy to prove how great your work is by automating review requests and then highlighting them on your website.
72% of people claim that positive reviews increase their trust in a local business, making a review generation strategy a must-have for every business. The review management tools within the Hibu One platform help you build that trust by collecting and highlighting reviews from your satisfied customers.
Reputation management
Now that you have a steady stream of reviews coming in thanks to Hibu One’s review generation feature, it’s time to take the next step … replying to them. Why? Because studies show that people spend 50% more with businesses that regularly respond to reviews.
So, while you can’t afford not to respond to reviews, we also understand that you don’t have endless time on your hands to do it, and you might not always know exactly what to say back. Reputation management within the Hibu One platform saves you time by monitoring everything customers say about your business online and helping you easily respond to those reviews all on one simple dashboard.
[Related: Five Reasons Why Reputation Management is Crucial for Your Local Business]
Marketing automation
When you choose Hibu One to handle your marketing, you’ll get a personal, virtual Assistant that helps you stay in touch directly with more prospects and customers.
Assistant grows your business by building a contact list and sending automated email and SMS text campaigns. And considering that automated emails generate 320% more revenue than non-automated ones and 98% of conversational text messages get opened, not only will automating these channels save you time, but they’ll ensure your review requests and promotions actually get seen.
[Related: How Marketing Automation Can Save Time (and Make Money!) For Your Small Business]
Listings management
Did you know that around 46% of search queries on Google have local intent? That means that nearly half of the searches made in Google come from people who are looking for local businesses like yours. To make sure they’re finding you, your business information needs to be consistent everywhere it’s listed on the web … including sites and directories you might not even be aware of.
31% of local search queries show directories in Google’s first ten organic results, and your business details—name, phone number, address, and more—need to show up accurately and consistently to make your business appear as reputable and trustworthy to potential customers. Listings management is built right into Hibu One.
Not only will we verify your info and sync it across 60+ top sites, but we’ll also send those listings to the most popular LLMs (Large Language Models), like ChatGPT, Perplexity, and more, so your details are accurate wherever customers might be searching for you. Additionally, we’ll set up and/or connect your Google Business Profile and Facebook Page too. Then, we’ll continue to manage your listings, so your information is always up to date.
Is your business information correct? Check it now!
Performance dashboard
What makes Hibu One truly integrated is the Hibu One Performance Dashboard, where all your marketing is managed in one place. Within the Dashboard you can track results, manage your leads, respond to messages, and more. And the best part? Only one set of login information to remember!
It truly is your business’s marketing command center. The single, intuitive interface provides you with the comprehensive insights and tools you need to manage your entire marketing program.
Inbox
Within the Hibu One Performance Dashboard, you’ll have a centralized Inbox that collects all of your incoming text messages, form fills, reviews, and chat messages from social media in one place.
That’s right, we consolidate all your leads in one place. Making it easier than ever to streamline and simplify your lead management. With your leads consolidated in one place, you can evaluate and prioritize them, effortlessly engage with customers, and go from overwhelmed to organized. Given that over eight out of 10 small businesses have no employees, Inbox has the potential to be an invaluable, time-saving tool for your business.
Autoresponders
While Inbox keeps all your leads organized in one place, the Autoresponders within the Hibu One Performance Dashboard ensure that none of those leads go unanswered. Use this tool to set up automated responses to calls, emails, or texts so your customers get an instant reply—even when you’re off the clock.
Instant Responders means you never leave a potential customer waiting. Which is huge,
when you consider that 78% of customers buy from the first company to respond to their inquiry. A tool like this puts you at a huge advantage over your competition and gives your customers the attention they deserve.
[Related: Local Business Marketing: Finding the Right Partner to Meet Your Needs]
Lead management
Hibu One and the Hibu One Performance Dashboard have the tools you need to manage and review complete details for all your incoming leads. That means you’ll never miss when a potential customer is trying to reach your business.
Lead scoring
Did you know that 80% of new leads never result in sales? That means you could be wasting valuable time chasing down low-value or cold leads, while leaving warmer and better leads behind.
But not if you have Hibu One. We’ll automatically score every lead you receive via phone, email, social, and your website in order to qualify and prioritize the most valuable ones. You’ll be able to easily identify these high-value leads within your Dashboard view and get those deals closed faster than ever.
Multi-channel lead tracking
Multi-Channel Lead Tracking is the process of tracking and analyzing leads across all key marketing channels, and it’s included with the Hibu One platform.
If a lead came from a marketing channel that Hibu manages for you (listings, ads, etc.), you’ll always know exactly which one. Not only this, but you’ll also gain valuable insights needed to optimize your marketing and generate even more business.
[Related: More Leads Than Ever Before]
Campaign management
Chances are you started your business because you wanted flexibility and control of your schedule, not because you wanted to become an expert in marketing. So, leave your marketing to us.
When you sign up for Hibu One, our industry professionals handle all the creation, execution, and organization of your digital marketing campaigns. When we do all the heavy lifting of setting up your campaigns from start to finish, you can worry about running other parts of your business and rest assured your marketing efforts are driving real results. Not to mention, all your marketing stays consistent and performing at its best with proactive optimizations driven by AI insights.
[Related: Why You Need to Keep Marketing Your Business - Even When You're Busy]
Other features powered by Hibu One
When you partner with us and let Hibu One handle your local business’s digital marketing, you get all the features mentioned above automatically. But there are additional features powered by Hibu One available to add on. These include ad campaigns and organic marketing.
Our targeted ad campaigns services, powered by Hibu One, includes search engine marketing, display ads, and social media marketing. Our experts will set up, manage, and optimize your ads to help you reach new and repeat customers everywhere they’re searching, surfing, and socializing.
When you add organic marketing, also powered by Hibu One, to your digital marketing solution, you’ll get a fully managed SEO service. Meaning your digital marketing is optimized to improve your ranking in the search results—putting you ahead of your competition on Google and other search engines. Our experts will handle both your on- and off-page SEO, so you get a complete strategy that not only let’s you dominate the search results, but increases your visibility in AI search too.
When you make the decision to let Hibu One handle your complete digital marketing strategy—ad campaigns and organic marketing included—you’ll truly get a complete, synchronized system that enhances your results and delivers better ROI.
Let Hibu One take your local business marketing to the next level
Digital marketing is no longer a “nice to have” for local businesses that are looking for continual growth, it’s an absolute must-have. But that doesn’t mean you need to add more work and stress to your plate. Let Hibu One do the work for you.
Our AI-powered and fully integrated platform includes:
- Review generation
- Reputation management
- Marketing automation
- Listings management
- Website services
- All-in-one performance dashboard
- Lead management
- Campaign management
Along with additional services that are powered by Hibu One, including:
- Organic marketing
- Ad campaigns (search, display, and social media)
All these features ensure that your local business’s marketing is always in sync and delivering the most ROI. It truly is the simpler, smarter, more effective way to market your business.
Ready to sign up or learn more? Fill out our Get Started form or call 877-237-6120 for a free, no-obligation consultation.
