Multi-Channel Lead Tracking is the process of tracking and analyzing leads across all key marketing channels. Whether a customer finds your business through a Facebook ad, an organic search, a listing, etc., MCLT captures that lead so you have a complete view of the results of your digital marketing program. In a world where privacy and technology changes are making last-click attribution both incomplete and obsolete, MCLT is a must have to fully understand your results and your ROI.
Sounds pretty valuable, right? It is! And it’s included in your Hibu Solution without any additional charge. Let’s dive deeper into Hibu’s MCLT Technology and why it’s beneficial for your small business.
Understanding the modern customer journey
Consumers often see your ads without immediately clicking. Even if an ad catches their interest, they may engage with your business indirectly—through an organic Google search, via your Google Business Profile (GBP), your website, or directly via phone or text. Without a comprehensive tracking solution that tracks consumers at every stage of their journey, your advertising efforts might not receive the full credit they deserve.
Introducing Hibu’s Multi-Channel Lead Tracking (MCLT)
Hibu’s Multi-Channel Lead Tracking is specifically designed to capture leads from every touchpoint, providing a complete view of your marketing performance. By showing you all leads from various channels—including paid ads, organic searches, social media, and listings—MCLT offers clear insights into your customers' interactions with your business.
Hibu MCLT is already being used by thousands of our local business clients – companies just like yours. It’s easy to jump on board and start reaping the benefits too.
How does MCLT benefit your business?
Now that you know a little bit more about Hibu’s MCLT Technology, let’s talk about what it can do for your small business.
Increased lead visibility
Hibu clients using Multi-Channel Lead Tracking see a more complete picture of their lead compared to those without MCLT enabled. This enhanced visibility helps you better understand the impact of your marketing efforts. That means you’ll get a more complete picture of the Return on Investment (ROI) you’re getting from your marketing investments.
Saving you time
When you use Hibu’s Multi-Channel Lead Tracking, all your leads are tacked in one place. That means you have one centralized place to find new leads, decide which ones are most important, and respond to them. This can save you time and help you win more business.
Comprehensive call and text tracking
MCLT assigns unique tracking phone numbers to each marketing channel (website, listings, search campaigns, social media, and display ads). These numbers seamlessly forward to your existing phone line, capturing vital data without affecting your direct business communications with consumers.
Each tracking number is also text-enabled, meaning consumers can conveniently text your business, creating a seamless, modern communication experience.
Advanced features in your Hibu Dashboard
MCLT integrates seamlessly into your Hibu Dashboard, providing you with:
- Call recording and transcriptions for efficient follow-up and training.
- Searchability so you can find, for example, all the calls where the consumer asked about an “appointment” or an “estimate.”
- Lead scoring to quickly identify the most valuable interactions.
- Customizable real-time notifications via email, text, or web push to ensure no lead goes unnoticed.
Frequently asked questions (FAQs)
Q: Will changing the phone number on my website and GBP hurt my organic rankings?
A: No. We’ve done extensive testing on this across thousands of clients who have Multi-Channel Lead Tracking enabled and have seen no negative impacts on organic rankings. For optimal results, we do recommend connecting your Google Business Profile to your Hibu solution, to ensure consistency across all listings and proper management of your online presence.
Q: Can I pause or cancel MCLT?
A: Yes, you can remove or pause tracking at any time. However, limiting tracking may significantly reduce your visible lead volume and the insights available to you.
Q: How does Text Lead tracking work?
A: All text messages sent to your tracking numbers appear on your Hibu Dashboard, including lead scoring and message details. You can opt to receive instant text or email notifications, enabling quick, direct responses to your leads.
Q: Are all tracking numbers textable?
A: Yes, with limited exceptions for specific industries (such as HIPAA-regulated businesses). Additionally, call recording must be enabled to activate text capabilities.
Ready to add MCLT to your Hibu digital marketing solution?
By enabling Multi-Channel Lead Tracking, your business gains unparalleled insights into your customers' journeys, helping you optimize your marketing strategies and significantly increase lead volume and customer engagement.
It’s time to unlock the full potential of your marketing!
