6 General Contractor Marketing Ideas
By Hibu |
As a general contractor, you know you can’t build on something that doesn’t have a solid foundation.
It turns out digital marketing works in a similar way.
Yes, quality work and dependable, friendly reputation are critical building blocks...but they won’t mean much if you can’t get your contracting business in front of the right customers. That’s why marketing is so important for your growth and long-term success.
Here are some great general contractor marketing ideas to build toward continual success.
[Related: 5 Ways Not Marketing Your Small Business Will Cost You Money]
1) Have a Well-Designed, Mobile-Friendly Website
Your website is your home base. It’s a place where all of your local customers can learn more about your company and get in touch with you.
But did you know it only takes about one minute for visitors to check out your site before leaving? This makes it even more crucial to have a well-designed website for general contractor marketing.
And with over 60% of website traffic coming from mobile devices, having a mobile-friendly website needs to be a top priority. The same goes for voice search capabilities!
[Related: The Small Business Guide to Lead Generation]
2) Build a Solid SEO Strategy
It can be difficult to stand out from the crowd online, especially if you operate in a large metropolitan area. That’s why general contractors need a solid SEO strategy.
Improving your SEO will get your company’s website in front of more eyes. And that gives you an edge against other local competitors.
[Related: How Marketing Automation Can Save Time (and Make Money!) For Your Small Business]
3) Solicit Customer Reviews and Testimonials
While word-of-mouth advertising shouldn’t be the only tool in your general contractor marketing bag, it’s definitely an important one. Customers trust what they hear about companies based on the experiences (and opinions) of their friends, family and even strangers online.
In fact, 88% of consumers say they trust online reviews as much as recommendations from friends and family. No general contractor digital marketing plan is complete without reviews and testimonials — they’re how you build trust, authority and visibility.
Leveraging customer reviews as part of your marketing strategy is a two-step process:
- Automate asking for reviews – Automated emails and texts are the easiest way to make sure you request a review after every job.
- Put your reviews front and center on your website – And your social profiles. And your online business listings. And anywhere a customer may look up your business before calling you. After all, a great review that no one sees doesn’t do your business much good.
[Related: 8 Ways To Deal With Negative Business Reviews]
4) Target Customers With Social Media Marketing
Posting the occasional photo or update on your social media page helps, but it’s far from a complete general contractor marketing plan.
With the average Facebook post reaching a very small percentage of your followers – some studies say it can be as low as 2-3% – your integrated marketing strategy needs to include paid social ads. Not only will you reach more people with paid ads, you’ll reach the right customers based on whatever your goal is:
- More awareness of your general contractor business
- More website visits
- More form fills and phone calls
It all starts with building a Facebook Page for your business and working with pros to plan a budget, targeting and ad creative.
[Related: Everywhere You Should Have Ads Online]
5) Highlight Your Projects With Images and Videos
Frankly, you could spend hours talking with potential customers about your general contracting projects. But at the end of the day, seeing is believing.
Highlight some of your favorite projects on your website and social media pages. Use effective images, including before-and-after photos, to showcase your services and engage visitors.
A well-organized collection of images and videos can do wonders for your success online success. Just make sure visitors can access and view them easily on both desktop and mobile!
[Related: Podcast: Hibu Talks to Ryaan Tuttle of Best Handyman Inc.]
6) Partner With Local Digital Marketing Experts
When it comes to general contractor marketing ideas, Hibu always hits the nail on the head.
We make marketing easy and effective, and we deliver real results. Our flexible pricing and one-on-one service can help your business flourish.
Plus, we’ll handle all the technical aspects of your digital marketing so that you can focus on what you do best — taking care of customers.
Call us at 877-237-6120 or complete our get started form. One of our digital marketing specialists will be in touch soon!
