Who doesn’t love showing off their pets on Facebook, Instagram and wherever else you click "share"? Any pet parents with beloved fur babies know that your veterinary services are invaluable. Pets are like family!
And that emotional connection is a golden opportunity to highlight your expertise and engage with followers. Plus, social media platforms have all the tools you need to delight, entertain and advertise your services.
That said, you might feel stuck with the same-old promos and standard updates in your social content creation.
No worries — here are four fun veterinary social media post ideas to kick-start your creative side.
1) Share Inspirational Pet Stories, Photos and Videos
Your clients are obviously pet lovers. So they’ll enjoy reading feel-good stories while gazing at fluffy faces as they learn about what you do.
That approach is a cornerstone of veterinary social media posts. But it’s also a powerful marketing strategy!
To find inspiration, think about what might be interesting for your clients to see:
- Take pictures and videos of your staff's day-to-day activities
- Think about how you can turn cases into relatable, useful stories online
- Listen closely to the questions pet owners ask, and think about turning the answers into social posts
Then it's time to start creating your posts, videos, reels, stories and more. You'll be creating unique, one-of-kind client stories (with their permission, of course), showcasing your clinic as a warm, inviting and familiar to potential clients.
As a result, you won’t simply give clients a serotonin boost — you’ll showcase your capabilities while simultaneously creating credibility and trust. And clients definitely want to trust your clinic before they trust you with their pets.
[Related: How to Approach Veterinary Marketing]
2) Get in the Spirit of the Holidays
Every year is full of holidays that you can tailor entire social media campaigns around.
Christmas is the most obvious seasonal marketing route. Do you put up a tree at your clinic? Photograph the decor and sprinkle pics across festive veterinary social media posts.
And what about holidays that don’t get as much attention — say, Presidents’ Day? Posting about interesting history, like the first presidential pet, can draw clients in. Or if you have a client who dresses their pup as George Washington, you’ve really hit the social target.
Don't forget the pet-focused holidays too:
- International Cat Day
- International Dog Day
- Ginger Cat Appreciation Day
- Veterinary Appreciation Day
So scour your calendar, and highlight holidays big and small in your veterinary social media posts. Fun, fast posts can go a long way.
[Related: Veterinary Website Design Best Practices]
3) Dress Up With Your Patients
Yes, it may sound silly. But silly is fun, and fun draws people in, so you should definitely have fun with your veterinary social media post ideas.
You might wear matching sweaters with a client’s chihuahua on Instagram. Or you could don the same color scheme as the rescue tabby cat’s litter on Facebook.
We know you’re a highly educated professional. But you can be a professional who connects with clients through, well, a little horseplay. Remember, more likes, comments, shares and followers lead to more awareness... increased awareness leads to higher engagement... and of course, more engagement leads to more clients.
Fun veterinary social media posts can scoop up those social engagements. Hey, getting social with that hideous Christmas sweater just might be the ball that gets word-of-mouth marketing rolling. Wear it with pride!
[Related: Hibu Client Case Study: West Toledo Animal Hospital]
4) Educate While You Engage
Creativity comes in many forms, and knowledge is definitely one of them.
With a bit of careful wordsmithing, you can take your fun veterinary social media post ideas into the educational realm. You don’t have to be a novelist — just be yourself… and use a spell-checker.
Maybe you’re telling a story about a rare condition you treated. Or talking about an experience with one of your own pets. Or tackling some frequently asked questions that will educate your audience (and potentially save you from having to explain something for the thousandth time). Talking about topics you know inside and out with authority and empathy establishes trust — and clients find trust truly important.
You’ve hit three key bases — education, entertainment and expertise.
And that’s a smart reason to start sharing true tales in veterinary social media posts.
[Related: Hibu Client Conversation: The Animal Center of Ooltewah]
Partner With the Veterinarian Social Media Experts at Hibu
Staying active and engaging with clients via veterinary social media marketing is crucial to your clinic’s social presence. Those efforts help to establish your veterinary clinic's social presence.
But reaching the right clients with targeted social ads — not to mention the budgeting, ad creative and management behind those ads — takes full-time dedication that you probably don’t have.
At Hibu, we do — and we can help veterinarians like you grow your business.
A partner like Hibu will design and target Facebook and Instagram ads that reach the right clients in the right places. With social ads, you’ll go beyond just sharing fun veterinary social media posts to boost awareness... drive website traffic... and generate leads.
Give us a call at 877-237-6120 or fill out our get started form. One of our digital marketing specialists will be in touch to schedule a free, no-obligation consultation.
