Part of what makes shopping at local, small- and medium-sized businesses so appealing is that no two are alike. But there is at least one thing every business should have in common: a professionally designed website.
Key Takeaways
- A website is no longer optional for local businesses—it's often the first place customers go to research, compare, and decide who to contact.
- Hibu One Smart Sites are professionally designed, customized to your business, and built to help customers find information, build trust, and take action.
- Every website is optimized for local customers with clear service information, contact options, mobile-friendly design, and features that support local search visibility.
- Hibu manages the heavy lifting of building, maintaining, and optimizing your website, allowing you to focus on running your business.
- Your website works best when connected to the rest of your online presence, serving as the central hub for search, listings, reviews, advertising, and social media.
- A Hibu One Smart Site is included with the Hibu One platform, giving local businesses access to a complete digital marketing solution designed to attract more customers and drive growth.
Even if a customer finds out about your local business through social media, a friend, or a billboard, their next step is to search for you online. And that’s not just a guess on our part. Research tells us that 80% of consumers research a company online before making a purchase.
Your website is often the first place customers land to learn, compare, and decide whether to contact you or make a purchase. So having one is absolutely critical to staying ahead of your competition.
But websites can be hard to manage if you don’t have the right know-how. When business owners without websites were asked why, 15% said it was because they don’t have the technical expertise to manage one.
That’s where Hibu comes in. We have the time, resources, and expert knowledge to build and manage your website. We want to handle it for you, so you can keep doing what you do best—serving your customers.
Let’s talk about what exactly you’ll get with a Hibu One Smart Site.
[Related: What makes Hibu Smart Sites smart?]
Why does a strong local business website matter?
A website does a lot more than give your business an online presence. It also:
- Establishes credibility: In today’s digital age, customers just expect you to be online. 62% of customers will even ignore a business without a web presence.
- Makes it easier for customers to find you: When someone searches online for products or services in their area, having a professional website increases your chances of being found and considered.
- Serves as an information hub: A website serves as a source of truth for all your essential business information like your phone number, address, service offerings, and FAQs.
- Turns visitors into customers: Your website makes it easy for potential customers to take the next step in their buying journey, whether that means calling you, filling out a form, or requesting an appointment.
- Is the backbone of your marketing: Your website really is the foundation for all your other marketing efforts, including SEO, paid advertising, and even social media.
To put it simply, your website works around the clock to represent your business, answer customer questions, and generate new opportunities—even when you're busy serving the customers you already have or spending time with your family.
[Related: 5 Things Customers Want to See on Your Local Business Website]
What does a Hibu One Smart Site include?
Because every local business is a little bit different, they each have different website needs. A local plumber has different goals than a dentist, and a law firm needs more security than a landscaping company. And that’s why Hibu doesn’t take a one-size-fits-all approach to website design.
When you partner with Hibu, your customized and professionally built Hibu One Smart Site is included within the Hibu One platform. Our experts will work with you to design it around your specific business, your brand, and your customers. We take the time to understand what makes your business unique and create a website that reflects it.
Every Hibu One Smart Site includes a foundation of:
- Key business information: Business phone, email, hours, contact details, and any other important information will always be included for both your customers’ benefit and to synchronize with the rest of your business listings.
- Mobile-optimized design: Given that more than 60% of global website traffic is now mobile, our websites are built to provide a seamless experience across desktops, tablets, and mobile devices.
- Compelling CTAs: 70% of small business websites are missing a call to action on their homepage, which means your site visitors may not know how you want them to contact you. An effective website should always be designed to turn visitors into leads with clear calls to action, contact forms, and click-to-call functionality.
- Reviews widget: We display an overall star rating prominently on every website so that visitors can immediately see how your customers rate your business.
- Supporting business pages: Contact, Blog, Careers, Finance, Gallery, Specials/Coupons, and Team pages help visitors connect with your business by learning about its expertise, exploring opportunities, viewing work, and taking advantage of special offers.
- Privacy and accessibility tools: Built-in privacy and accessibility features help make your website more user-friendly, support compliance with evolving standards, and create a better experience for all visitors.
But what makes a Hibu One Smart Site truly customized to your business is:
- A design using industry best practices: Our experts build your website using proven design principles that are specific to your products and services to create a professional experience, make information easy to find, and encourage visitors to take action.
- Colors, logos, slogans, and images to match your branding: We incorporate your unique brand elements throughout the site, so your website feels like a natural extension of your business and reflects what makes you stand out.
- Pages for every service that you offer: Dedicated service pages help customers understand exactly what you do while making it easier for search engines to connect your business with people looking for those services online. The sky is the limit here—we’ll create as many pages as you need and incorporate FAQs into every page too.
The result of all these features working together is a professional online presence that not only looks great but also helps your business attract and connect with more customers. And websites that have a superior user experience generate a 400% higher conversion rate.
[Related: 5 Smart Features Your Website Needs to Drive Revenue]
A Hibu One Smart Site is built with local customers in mind
At the end of the day, your website is built for the people who need your products and services. And for most local businesses, that means serving customers right in your community.
Every Hibu One Smart Site is designed to help local customers quickly understand who you are, what you do, and how to get in touch. Whether someone is searching for an auto repair pro, veterinarian, contractor, or electrician, they want answers fast. Your website makes it easy for them to find the information they're looking for and take the next step.
Clear service descriptions, contact information, business hours, and service area details help customers quickly determine whether you're the right fit for their needs. And when they're ready to reach out, click-to-call features and contact forms make connecting with your business simple.
Your website also helps improve your visibility in local search results by providing search engines with accurate information about your business and the services you offer.
Most importantly, a professional website helps build trust. When customers find a modern, informative site that clearly showcases your services, reviews, and expertise, they're more likely to choose your business over your competitors.
[Related: Free Guide: Why a DIY website may not work for you]
Hibu One Smart Sites are designed to drive action
Not only will we configure your website in a way that looks good and communicates your business information to potential customers, but it will also drive them to take an action toward becoming a paying customer.
Whether visitors are ready to act immediately or simply researching providers, your website makes it easy for them to move forward. Some of the most common actions customers take include:
- Calling your business directly
- Filling out a contact form
- Requesting an appointment
- Asking for a quote
- Learning more about your products or services
Clear calls to action are strategically placed throughout the site so customers always know what to do next, no matter where they are in their buying journey.
By combining helpful information with opportunities to connect, your website becomes more than just an online presence. It becomes a tool that helps generate new business around the clock.
[Related: 5 Tips for Good Small Business Website Design]
Managed support for busy business owners
The day-to-day needs of your pest control, HVAC, or appliance repair business keep you busy enough without adding all the extra tasks that come with managing a website. Which is exactly why we do it for you.
Rather than spending hours learning how to build pages, update content, troubleshoot issues, or make website improvements, you can rely on our team to handle those responsibilities for you. Hibu’s web experts will build, optimize, and maintain your website for you, so you don’t have to worry about it. Of course, if you need to request changes or add pages, it’s simple to request them right through the Hibu One Performance Dashboard.
You’ll spend less time worrying about your website and more time focusing on your customers, your employees, and your business.
After all, your website should be working for you—not creating more work for you.
[Related: 5 Ways Hibu One Saves Your Local Business Time]
How does a Hibu One Smart Site fit into your digital marketing plan?
We mentioned previously that your website is the foundation of your entire digital marketing strategy, which means it’s an integral part of your marketing plan as a whole.
Think about all the different ways customers discover local businesses today. They might find you through a search engine, an online business listing, a social media post, a digital ad, or a customer review. No matter where that journey begins, it often ends on your website.
That's because your website is where interested customers go to learn more about your business, explore your services, read reviews, and decide whether to contact you.
Your website works best and is the most effective when it’s connected to the rest of your online presence, like:
- Search marketing
- Online business listings
- Online reviews
- Ad campaigns
- Social media presence
No matter how customers find you, they'll see accurate information and a professional representation of your business.
Your website truly is the central hub that supports all your other marketing efforts and helps turn interest into action.
[Related: Hibu One: Your All-In-One Marketing Platform]
What kinds of businesses benefit the most from a Hibu One Smart Site?
The short answer is that any business that wants to attract more online customers or enhance its online presence can benefit from a Hibu One Smart Site.
Whether you're just establishing your online presence or looking to improve an existing website, we’ll help your business stand out and connect with more potential customers.
Local service businesses often see significant value because customers frequently search online when they need help. That includes businesses such as:
- Home service providers like plumbers, HVAC companies, electricians, roofers, landscapers, and contractors
- Professional service businesses such as attorneys, accountants, insurance agencies, and consultants
- Health and wellness providers, including dentists, chiropractors, physical therapists, and med spas
- Automotive businesses like repair shops, detailers, and tire dealers
- Local retail stores, restaurants, and other community-based businesses
Whatever industry you’re in, if your business relies on local customers and word-of-mouth referrals, a professional website can help amplify those efforts by making it easier for people to find, trust, and choose your business online.
That makes a Hibu One Smart Site a great fit for so many small- and medium-sized businesses.
[Related: How Hibu Smart Sites drive engagement and conversion]
Take the first step toward a Hibu One Smart Site
At Hibu, we believe that marketing works best when everything works together as a single, integrated system. That’s why a Hibu One Smart Site is included within our Hibu One platform.
When you partner with us and sign up for Hibu One, you get a customized website for your local business and everything else you need to take control of your online presence, like:
- Listings, review, and reputation management
- Tools to automate your email and text outreach
- A centralized inbox that captures incoming leads and messages
- Transparent insights that you can access 24/7 through a single dashboard
With the option to add even more fully managed strategies like:
- Ad campaigns on Google, Amazon, and Meta
- An SEO solution that gets you found in both traditional and AI searches
That's the advantage of Hibu One—a connected platform that brings together the tools, expertise, and strategies local businesses need to succeed online.
Ready to take the next step? Fill out the form for a free, no-obligation Hibu One demo or take a self-guided tour of the platform now.
