Small businesses can win big with mobile marketing You’ve already seen how you can “mobile”-ize your business for big results. If you’re still not sure about whether your business can have success with mobile marketing, or you’re trying but not seeing the success you want, here are six tips to help you get noticed with mobile marketing […]

Mobile marketing can be a big win for any small business It’s perfectly natural for small business owners to think that mobile marketing is only for “the big guys” – major companies with big budgets, dedicated marketing and technology teams that can help them navigate the complexity of trying to connect with customers on mobile […]

Increase your ROI with the right plan It’s true that it’s difficult to put a number on a “Like,” a “Comment” or a “Share” – in fact, it’s hard to track the overall ROI (return on investment) to this thing we call social. And yet, having a comprehensive social strategy is an increasingly necessary component […]

      Here are three stats about small business websites that absolutely drive me crazy… In the U.S., more than 90%of adults have mobile devices, and most of the time they are kept within arm’s reach BUT… only 56% of small businesses having a company website AND… only 53% of those with a website have […]

This summer, we’re excited to welcome some bright, new talent to the Hibu team—say hello to our summer interns! From social media to our digital product teams, they’ll be putting their skills to use in various roles across the company. We’re thrilled to have them on the team, and we’re looking forward to working with […]

Summer’s already here, and there’s never been a better time to beat the heat (and your competition!) by staying in and learning how to reach your local customers on Facebook. We’re proud to share our latest “how to” guide about social marketing for small businesses. Developed with MarketingBitz, this FREE guide can be your light […]

Your small business may have a big footprint online Lots of small business still rely entirely on “traditional” advertising, using old-school marketing like print directory ads, direct mail, coupons – and yes, business cards and letterhead. And plenty of small businesses continue to get new, local customers using tried-and-true methods that have worked for years. […]

  Yesterday (Wed., Aug. 16th), employees at our King of Prussia office held a fun fundraiser (a “fun-draiser”?) for Alex’s Lemonade Stand. For those who aren’t familiar with it, Alex’s Lemonade Stand Foundation (ALSF) is a national childhood cancer foundation dedicated to raising funds for research into new treatments and cures for all children battling […]

Custom video display ads to reach your targeted customers online, on the Web’s top sites, and on mobile Hibu is thrilled to announce the addition of video ads to our Display Advertising package – a new and exciting way to engage your customers on any device they use. The impact of video ads is easy to see: […]

It takes a village to build a site for your small business If you’ve followed our posts about all the skills a small business needs to build a DIY website, you already know how many different aspects of “web design” you need to understand, master and apply to build a “good” site. At the heart […]

Making Hibu Websites more secure We’re excited to let you know that Hibu Websites1 now include an SSL certificate – giving you a “secure site”! What is SSL / HTTPS? SSL certification can help your site in two ways: 1. Build Your Customers’ Trust The “https” before your domain name instantly tells your site visitors that information they share with […]

We’re down to just under 20 days until #SmallBusinessSaturday 2017, we’d like to share 20 quick tips and tricks you can do to help your small business get the most out of the day.

Surviving online is just like surviving in the in the woods – there are some simple things you need to know to keep yourself alive and get yourself found.

“Curated content” – content that’s relevant to your business or customers from OTHER PEOPLE that you share in YOUR social media – can keep your customers engaged and coming back for more while saving you the time and effort required to create original posts.

You might be surprised to know that even if you haven’t started adding digital advertising – like a website, pay-per-click search ads, or online display ads – to your marketing plan, there’s a very good chance that your business is already online.

Start next year off on the right foot with our most popular posts, videos and more. Whether you’re looking to succeed on social…get more from your business website…or survive and thrive online, on mobile and more…take some time to catch up on these tips before the ball drops. It’s the easiest way to make sure your business doesn’t drop the ball!

Like any big project, it helps to break your marketing efforts into smaller steps. You can use this guide to create an actionable plan that works for you to succeed offline…succeed online…and repeat!

Tips for how to be more responsive (even when you’re off the clock) to a whole new set of ways customers reach you once you start promoting your local business online.

Two questions, one custom digital marketing recommendation Every local business is different, but there’s one thing they all need: a tailor-made plan to get more leads, more customers, and more business. And it doesn’t get any easier than this. Answer two questions about your business today…and see the synchronized solution that will help you do […]

Don’t let the wrong online info leave your customers with a bad taste As a small business owner, you know there are plenty of conversations you don’t want to have with a customer. From problematic service calls…to billing issues…to unexpected interruptions in your service (like winter weather or power outages)…there are all kinds of calls and emails […]

Ask any small business owner to name two things they need more of… more often than not you’ll get the same answer. More leads and more time. With the evolution of digital marketing over the past five years, it’s not unusual that a small business would have one person who built their website, another person […]

A simple “to-do” list “to-do” more with your marketing Sometimes the hardest part of marketing your small business — especially if you’re short on time — is finding a formula to repeat what’s working for you. That’s what makes the FREE Hibu Small Business Marketing Checklist so helpful. Think of as a “cheat sheet” that you can […]

What’s your digital marketing look like? A website? Search ads? Maybe some social? Are you happy with what you see when you compare the money you’re investing vs the profit you’re generating? Digital marketing today is different than it was just a few years ago. Back in 2012, if you had a good-looking website, you could […]

When it comes to mobile speed, time is money Everyone who uses a phone to browse online knows how frustrating it can be to wait for a site to load…or rather, to leave a site when it doesn’t load quickly. “Going mobile” is a subject we can’t get enough of — we’ve talked about 6 tips to […]

The best of what you (really, truly) missed There’s a lot to see on Hibu’s Blog, Facebook Page, LinkedIn, Instagram and Twitter — not to mention the new Hibu.com — so we can’t blame anyone for missing content every now and then. Check out these “below the radar” posts. There’s a good chance you’ll learn […]

Word of mouth can be just as important as www We’ve talked about the top ways to promote your business online and offline before, but let’s focus on the simplest things you can do offline to promote your business today. Get involved in local events From 10k runs to sponsorships to giving back to your local […]

Spoiler alert: Yes, you do! There are two things we firmly believe about digital marketing: You need a synchronized solution that includes MORE than just a business website …but you still need a business website We all spend so much time on Facebook, looking at digital business listings and checking online business reviews and seeing ads on our […]

Simple guidelines to keep your social media efforts in line How important is social media to small business success? There seems to be a clear line between those businesses that use social to attract customers and those that aren’t using it at all. According to a recent survey of small business owners1: 53% say that […]

Sometimes it’s the little things that mean the most to your marketing You love your local business. You work hard to make sure your customers love your local business, too. But when was the last time you took a few minutes to show your business how much you appreciate it? You don’t need to mail candy hearts […]

Save time, save effort and get more social by sharing posts across multiple platforms For small businesses, starting to use social media to market their business is a process: First, start using social media (you’d be surprised how many small businesses don’t!) Second, set up business pages and profiles — not just personal ones Third, […]

An all-in-one digital marketing knowledge center for your small business We get it: there are plenty of places to turn to for advice about marketing…and it’s hard to tell what’s correct, what’s current, and what’s designed to work for local businesses. That’s why we built the Hibu Resource Library — where you can get all the […]

  In honor of Black History Month, we’d like to recognize three individuals who have been innovators, trailblazers, and revolutionaries in American business. Each of them has had a significant impact on multiple Fortune 500 businesses, across a wide range of industries. Their stories show clearly the success that can come with determination and creativity. […]

Once upon a time, when you wanted your house painted, or your car repaired, or needed a doctor or lawyer or landscaper…you asked a friend, or checked the yellow pages, or simply drove into town. Needless to say, when today’s consumer is searching for a local business, product or service, they search online… but that […]

A lot of small business owners believe that if you have a website, you’re doing all you have to do to get found online. Add some search ads, maybe some social media, and you’re covering all your bases. Actually, there are a lot more bases to cover if you want your business to get found… […]

You may have seen or heard about Facebook’s recent announcement concerning changes to the way Facebook will prioritize public posts in your News Feed. While a lot of attention has focused on the impact of this change on publishers – companies who have come to rely on Facebook as a distribution channel for their news, […]

Make sure your site is ready for Google’s July 2018 “Speed Update” We’ve talked about mobile site speed before — including what can impact it, the negative impact it has on the overall user experience, and what you can do to improve your mobile site speed. And now, that’s going to matter if you want to get […]

It’s March! In like a lion, out like a lay-up. It’s time for that great Spring sporting spectacular, when basketball brackets take over our nation’s psyche.. and cost businesses across the country hours of work as employees focus on their picks (instead of their productivity). In an effort to turn the Final Four into a fiscal […]

To help you make up for the time lost while you and your employees fill out your brackets, we’d like to suggest five basketball-style digital marketing moves you should be making to drive past your competition online. 5 moves to help you score new leads Post-up – The easiest move in our digital marketing basketball […]

Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you. Meet Laura Dement, our Vice […]

Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you. Meet Lisa Mercado, our Regional Sales Director for […]

Digital marketing today is more than just a website. If you want your website to generate leads, you’ve got to drive traffic to it. Search marketing, social, display ads – you need all these things and more funneling prospects to your website. That’s how effective digital marketing works today… just the way it did for […]

Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you. Meet Angie Corcoran, our Vice President of Human […]

Celebrating a few of the strong women we’re proud to call leaders With March marking Women’s History Month, Hibu will be spending the month spotlighting some of the amazing female leaders we’re lucky enough to have in our organization. We’re very excited to share some of their stories with you.   Meet L. Antoinette Ward, our Director of […]

It’s no joke — saying goodbye to these marketing myths can help boost your business online We’ve highlighted some foolish digital marketing myths before, but there are 3 truths in online marketing: What used to work is always changing There’s always something brand new There’s a LOT of misinformation about both Catching on to what works now […]

  Once upon a time, the customer journey used to have a clear beginning, middle and end and most customers followed a similar path. Times have changed, however, and the “traditional customer journey” no longer exists. Today, the path a customer takes to get to your business is unpredictable. The steps between awareness and purchase […]

So, you’re all alone and lost on the deep dark internet — see what your business needs to stay alive and get found Some people think you can survive online with JUST a website or a Facebook Page. Some people believe getting to the top of the search results is harder than making a fire with […]

Don’t know your Cambridge Analytica from your Encyclopedia Britannica? We’ve got you covered. Facebook is back in the news for unfortunate reasons. They are in the midst of a series of revelations threatening to impact the size of its user base and thus perhaps its usefulness to small businesses seeking to use it to reach […]

Ahhhh, the annual rites of Spring… April showers, daffodils, hay fever, and of course, Spring Cleaning. Today let’s not worry about cleaning your home or your office — let’s talk about cleaning your business… online. Specifically, your online business information. According to Google, over 50% of all mobile searchers are looking for your address or directions […]

Working exclusively with small businesses across the U.S., it can be easy to forget that Hibu has some pretty powerful friends too — like Facebook, who we’ve partnered with since 2016: “We recognized a couple years ago that we need to start helping our small business clients take advantage of the extremely targeted marketing that Facebook offers — […]

Of course you know your business inside and out. But do you know what’s going on “under the hood” of your website — not to mention on Facebook, Google, all the online listings for your business and more? If you want to hit the ground running online, you need to make sure everything is working […]

Celebrate 55 years of National Small Business Week While we can’t promise any parades, this is YOUR week! Take some time to check out all of the National Small Business Week resources provided by the U.S. Small Business Administration — and learn about this long-running tip of the hat to local businesses below. Every year since 1963, […]

Quick – picture your customer. Male? Female? Young? Old? Well… maybe not as old as you think. You might have to knock a few years off that image – if not now, very soon… like later this year. According to our friends at the good old Pew Research Center, U.S. population projections say that very […]

We understand that Cinco de Mayo is not a celebration of Mexican Independence. It’s not even really a holiday in Mexico. Luckily for us, here in America – where we like any reason to celebrate – it is a holiday! So, to celebrate the American version of Cinco de Mayo – with its icy-cool drinks […]

  We’re HUGE baseball fans here at Hibu. And we’re so excited that we get to show our love of the game by helping Minor League teams across the country put fans in the stands with powerful digital marketing solutions. Keep reading to see just a few of the teams we’ve helped and what they […]

See how Hibu helped drive $1 million in revenue for this local client We don’t mean to brag…but we just can’t keep results like this to ourselves. Find out what worked for Rutzick Law, and start thinking about what synchronized digital marketing can do for your small business too. You can see what Steven Rutzick himself […]

We’re proud to announce that we have a dynamic duo of accomplished and engaging students joining us this summer as interns! Both bring a world of skills and talent along with them and we’re thrilled to have them on board and contributing to Hibu’s success! Of course, it wouldn’t be an internship if we didn’t […]

Hey there! Welcome to Digital Marketing 101 – well, at least it’s DM 101 for me. My name is Gabrielle and I’m currently one of Hibu’s summer interns. While I’m still getting the hang of it myself, I’d like to share with you some digital marketing tips and tricks that I’ve learned in my first […]

Google shows MORE than just your site (if you know what to look for) When you work with as many small businesses as Hibu, you hear a lot of the same reasons for needing a new website: Your site looks old Your site doesn’t have the functionality you need today You can’t find your site online […]

Here’s how you can relax this summer knowing your online business listings are up to date. Ahhh, summertime. The weather is getting warmer, the sun is shining longer – it almost feels like there are more hours in a day… which is probably why so many businesses have “Summer Hours.” Of course, if you don’t […]

In just a few minutes, tell how advanced your current digital marketing strategy is. Self-evaluation is hard. We all know that we should take some time to take a critical eye to our digital marketing. But too often, life gets in the way and we can’t find the time we need to do what’s necessary. This has […]

Starting with what’s simple about search engine optimization As a small business owner, you’ve got a lot on your plate. Juggling your finances, day-to-day tasks and making time for life outside of work can all be exhausting. Fitting in the time to learn what might seem like another language (after all, what does “SEO” even […]

Like so many small businesses, Wickford Dental wasn’t seeing the results they needed from “traditional” advertising — newspaper ads, direct mail and occassional email blasts. But by working with Hibu, Dr. Paul Boscia and his staff were able to develop a synchronized digital marketing plan to drive the kind of results that would make any business […]

It’s the middle of the summer. Half the country is getting hit with a heat wave, and the summer season is in full swing… so, it’s the perfect time to start thinking about the Holidays! Yes, those holidays – the ones at the end of the year. The time to start business-holiday planning is now! […]

Big client meeting coming, do you… cross your fingers? Knock on wood? Rub your lucky rabbit’s foot? You may or may not be surprised by the number of superstitions you’ll find in the average small business. In honor of Friday the 13th — possibly the most popular superstition, in America anyway — we’d like to offer a list […]

A single destination to see all your Hibu digital marketing results and more On June 28th, we launched our new Hibu Performance Dashboard — an all-in-one portal for Hibu clients to see their digital marketing results and: See the status of  your products and campaigns Update your email notification preferences (and opt in to SMS […]

  The way your business communicates with goes a long way to making a good impression… or a bad one. Just like you would with any customer interaction, it’s important to put your best foot forward whenever you send an email. It doesn’t have to be complicated, there are plenty of small things to remember […]

You can’t talk about digital marketing and websites today without talking about privacy and security — and you shouldn’t! Making your customers feel safe and confident about interacting with you online needs to be a priority for your business, and that starts with making sure your business website is a secure site with SSL / […]

For business owners, increasing the visibility of your business is essential to your growth online and offline. You have to stand out above your competition if you want to get in front of the most potential customers. One of the most effective ways to increase your visibility is through the process of Search Engine Optimization […]

We pride ourselves on our one-on-one service to each and every one of our small business clients — and providing exceptional, personalized service is so much easier when it starts with a happy, productive sales team. That’s why we’re so pleased to announce that Hibu is ranked on the 2018 Selling Power 50 Best Companies […]

Fighting childhood cancer, one cup at a time Hibu employees at our King of Prussia, PA, office combined fun and fundraising to help raise money for Alex’s Lemonade Stand. The Foundation’s mission is to change the lives of children with cancer through research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer. […]

Knowing your competitors is crucial to your business. And neglecting to take some time to examine the strategies they’re using on Facebook, the largest social network out there, is a huge mistake that a lot of businesses are making. Don’t let the scope and sheer amount of information out there keep you from doing competitive […]

It’s easy for us to tell you how important online review are today, how they’ve replaced word-of-mouth advertising – but it’s another thing entirely to see, first-hand how taking control of your customer reviews can have a major impact on your online presence… like how Mabel’s Jackpot hit it big when they rolled Hibu Reviews into their digital […]

  Good news… the future is here! Bad news… there’s a really good chance, your website isn’t ready for it. Changes in technology are driving dramatic changes in customer buying behavior. The expanding impact of social media, mobile search, site security — your website needs to be built in a way that it can easily […]

“Ok, Google… how old is Google?” You don’t have to search for the question, we’re happy to tell you that Google is 20 years old today! We’re feeling…20!

    We’re pleased to announce that Hibu’s clients can now be found with voice search on Amazon Echo devices and Alexa-powered services.  This adds to the current voice search visibility that we already provide to Hibu clients on Google Assistant and Apple’s Maps and Siri-enabled services. So if you have a Hibu Website and […]

Acme Rods, Inc., custom car restoration specialists, was looking for a custom marketing plan that would drive more visitors to their website and generate quality leads for the business. Hibu developed a synchronized digital marketing solution that delivered 12x the website visits they had been getting and generate quality leads for Acme Rods. Take a […]

To effectively advertise your business online today you need a website and social media, ads on search pages, Facebook and popular websites. You need to share positive customer reviews and more. But if all these things are separate, disconnected programs then, to a certain extent, you’re wasting your money. If you’re going to reach your […]

We’re excited to share that Hibu has been named the Best Overall Facebook Ad Agency for Small Businesses from www.fitsmallbusiness.com! FitSmallBusiness.com conducts extensive research by testing products, speaking with business owners, and interviewing industry experts. To have been rated the Best Overall Facebook Ad Agency for Small Businesses is a tremendous compliment and a recognition […]

Scare up some business this Halloween Treat your business to some seasonal tips and tricks that can help you keep your (jack-o-lantern) lights on longer as the days get shorter. Go ahead — treat yourself to more than one!

At Hibu, our sole focus is helping small businesses succeed and grow -– that’s why we’re pleased to announce that once again this year, Hibu is an official Corporate Supporter for Small Business Saturday®, taking place on November 24th. Small Business Saturday is a day dedicated to supporting local small businesses, strengthening local economies and celebrating communities across the country. Created […]

We’re pleased to report that Hibu’s own RC Thompson, Director of Digital Product Management, was interviewed by LSA (Local Search Association) for their Blog, LSA Insider. In the interview, RC talked about the expansion of voice search within Hibu’s current Websites and Listings Management program. LSA is a not-for-profit industry association of media companies, agencies […]

Small Business Saturday 2018 is right around the corner — and there’s still time to make a plan to promote your business on November 24th! 10 quick tips and tricks to make the most out of Small Business Saturday: Plan something special for your business – and make sure you promote your event online Visit ShopSmall.com/YourDay to see […]

Facebook is one of the most efficient ways for small businesses to advertise online, though it didn’t necessarily start out that way. Through the years and through many advancements, Facebook has grown from a simple college-focused social network into the massive worldwide platform that businesses use to connect to potential customers every day. Take a […]

The sky’s the limit with a fully-managed, synchronized digital marketing plan See how Central Roofing used Listings Management, a new Website, Search and Display to deliver a bigger lift in business — including 175 phone calls and 100% accurate business information online! Visit Hibu.com to see more client success stories and get the guides, tips […]

At Hibu, we proudly support small businesses all year round — and we’re especially proud to be a Corporate Supporter of Small Business Saturday. In case you’re not sure why it’s so important for all of us to support our small and medium-sized businesses, take one minute to watch the video above. You’ll see, the numbers […]