In general, what works on Facebook (and Instagram) is personalization and authenticity.  You want your ad to reflect who you really are – for example, using actual photos of your staff and your business. Getting it right is really a combination of art and science – writing compelling copy and selecting good images, but also testing and measuring different combinations to see what works best.

Social media marketing refers to the ads that are shown on social media platforms including Facebook, Facebook Messenger and Instagram. These ads are targeted to specific groups of users who will see them in their feeds as they browse social networks on their computers, tablets and phones. Unlike organic posts on Facebook or Instagram, social ads are designed to help you achieve a defined goal – more traffic to your website, increased brand awareness or new leads for your small business.

Like any advertising, it’s best to get your message where the most people will see it – and today, that’s on Facebook and Instagram. Both platforms give you powerful tools to target the prospects and customers you want to reach on social media, and plenty of options to drive the actions you want – whether it’s building your brand awareness or generating new leads.

No. Social marketing focuses on paid ads on social networks, targeting the potential customers you want. Unlike organic posts on Facebook and other social networks that are only seen by a percentage of the people already following you, social ads can reach a wider, targeted audience for any number of goals – driving traffic to your site, increasing your brand awareness or generating leads for your business.