Becoming a franchisee is exciting but can seem daunting.
We know that as a franchisee, you have specific concerns and needs for your business when it comes to building your brand. However, it can be difficult to find strategies or best practices to follow.
To help you out, we've gathered the top tips for growing your business to help you localize your franchise's national brand strategy!
1. Google Display Ads
Before you write this strategy off completely and tell me you’ve tried it before, hear us out.
Google has made ample changes to the Google Display Network (GDN) over the last few years. You no longer have to hope to show up in the correct places at the correct times and wonder what kind of site your ad is showing on. The GDN is way more sophisticated than that these days.
In 2019, the GDN introduced new features that allow you to be more strategic in how you spend your ad dollars with Google. These strategies include:
- The Audience Expansion Tool
- Dynamic Prospecting
- Custom Intent Audience
- Pay-Per-Conversion
As a franchisee, these features allow you to take your display campaign to the next level before adding your search campaigns.
2. Social brand awareness ads
Social ads are great (when done correctly)! You have to remember that social media is truly the handshake to your business, not the sale.
I think we all have that one moment we can think of where someone at a party immediately started selling what they did, and you needed to find an exit to the conversation – don’t be that person on social media.
Social media is where you can work to build trust through multiple engagements.
Social ads are a stepping stone for introducing your brand to people in a casual and laid-back setting.
All you’re looking for with this kind of ad is impressions and frequency. Once you’ve established that, you can move forward with getting people to engage (with a new set of ads) and eventually ask for a sale.
It’s truly a process, but it is proven to work!
3. Build local partnerships
This strategy may not require as much marketing budget, but does require time!
Your local partnership efforts should be both online and offline.
The key to building local partnerships is that you want them to be mutually beneficial for the businesses, but most importantly, the business's audience. Choosing other businesses to co-market with is a blast, but you need to make sure your audiences are in line and share similar tastes.
A great way to drive awareness is to host events or workshops together!
Another option would be to run a limited-time product or service that features both businesses.
Hibu can help you market your franchise
Sure, finding the perfect strategy for building local brand awareness is never cut and dry, but taking steps and considering the benefits of these tips can be worth your while. While your corporate office is working hard to build the brand on a nationwide scale, your efforts as a local business will only help you thrive more.
But we know you have enough on your plate without adding a full-fledged marketing strategy. That's where Hibu comes in.
We make it easy to elevate your franchise with an AI-powered platform and expert local insights. Our smart technology, exceptional support, and full transparency make it simple to grow your franchise with confidence. Hibu One brings together all your digital marketing in one smart, integrated platform.
Want to learn more about how we can help your local franchise? Call us at 877-237-6120 or complete our Get Started form for a free, no-obligation consultation today.
