Spring is the season of growth. This goes for baby animals, the trees, flowers, and even your local business! The post holiday months tend to be a little slow for most small businesses, but spring is the perfect time to plan some great promos that encourage customers to refresh and renew.
We’ve gathered up 17 unique ideas centered around general spring renewal and spring holidays that can not only help you compete with other, larger retailers who run spring sales, but that will also entice customer spending, and ultimately help to grow your business.
General spring promotion ideas
Whether you’re in retail, home services, or professional services, one or two of these spring promo ideas will help your small business kick off a fresh seasonal marketing campaign:
1. Do some spring cleaning
For most, spring is synonymous with cleaning. In fact, 78% of people in the US spring clean yearly. The chances are that your inventory could also use a cleanout around this time of year as well. So why not hit two targets with one arrow by offering huge discounts on items that you need to clear out?
A sale is easy to execute, so it’s a low-effort way to entice customers back to your business. Run the sale on specific items or your whole inventory. Automatically apply the discount or send out a promo code. The possibilities are endless and completely up to you.
2. Introduce fresh menu offerings
Own or run a restaurant, bakery, or café? Celebrate the new season by rolling out some tasty, new spring-inspired menu offerings. Take cues from fruits, flowers, vegetables, and flavors of the season to craft some new dishes and drinks that are only available for a short while. Constantly updating your menu in this way not only entices new customers to come in and try your business but reengages repeat customers as well.
3. Refresh your paid ad campaigns with spring greetings
Springtime is a great time to think about running some paid search and social ad campaigns. Customers are gearing up for outdoor activities, vacations, and just a general reset after the holidays and long winter months. Paid ads refreshed with spring greetings and callouts will make for a seamless buying experience.
4. Offer new discounts and coupons for the spring season
Everyone loves a great deal, especially after the spend-heavy holiday months. Ease your customers back into their purchasing habits with some exciting new discounts and coupons for the spring season. Use fun phrases like “Hop into spring savings!” and “Refresh and renew with 20% off everything!” This spring promotion idea works for whatever kind of business you run. Simply tailor your offer to match your goods or services.
5. Run a flash sale
Running general discounts and savings for the new season is great, but if you want to really kick customers in gear to start spending again, a flash sale with a larger discount is the way to go. A flash sale should only be offered for a very short period of time (think anywhere from just a few hours to a couple of days.) By offering certain products or services for a limited amount of time, you create a sense of urgency that entices customers to buy quickly for fear of missing out on a great deal.
How you set up your flash sale depends on your business. If you sell a physical product, offer a great deal on something seasonal that you have a lot of inventory of. If you sell a service, offer something like 50% off a customer’s first service when they book within the next 24 hours. Just don’t forget to emphasize the limited amount of time the deal is good for to prompt impulse buying.
6. Emphasize spring break
Besides spring cleaning, another major activity people start thinking about as the weather warms up is spring break. Whether that means going on vacation or just having the kids home from school for a while, spring break can come with some extra expenses. Play into this on your spring marketing campaigns. Remind customers of extra items they may need to purchase or services they may need before traveling on your website, your social channels, and in your ad copy.
7. Offer a spring scheduling special
This one is just for you, service providers! Instead of running a sale or discount in the springtime, try a scheduling special instead. This type of spring promotion helps you get lots of appointments booked on your calendar in a short period of time. The special you choose is up to you, but they could be things like, “Schedule your first service now and get 50% off your second” or “Schedule an appointment during March, April, or May to receive a free gift!”
8. Create a limited-time spring product or service
Remember how we said a flash sale can create a sense of urgency for customers to buy now? Creating a limited-time product or service that will only be available during the spring months can do the exact same thing! For example, maybe your customers will only be able to order a certain spring-themed graphic tee from your boutique during March, April, and May. Or maybe your lawn care business only offers a garden tilling service during those months. Your customers will be more eager to purchase or book if they know they won’t always have the opportunity.
9. Run a spring social media giveaway
Social media giveaways are a great way to build brand awareness and drum up some engagement on your social channels. Play into the new season by making either your contest or the prize spring themed. For example, post a photo of a bouquet and ask your followers to guess how many flower stems it includes for a chance to win a gift card (to your business or elsewhere!) Or encourage them to share and tag friends in your post to win a gardening-themed goodie basket.
[Related: Does Your Local Business Need to Be on Facebook?]
Spring promotion ideas influenced by seasonal holidays
Another great thing about spring is the amount of traditional and social media holidays that take place during the season. Play into those holidays by creating spring promotions that are themed around them. Here are some examples:
10. “Move More Month” in April
April has been designated as National “Move More Month” each year. If you run a gym or some kind of fitness brand, this is obviously one holiday you’ll want to take advantage of when it comes to planning spring promotions. But you can celebrate the month no matter what kind of business you own. Create an employee fitness challenge with a fun prize to raise company morale (hey, we never said all your promos had to be for customers only), for example. Or maybe run a sale on fitness gear in your retail store or introduce a new protein shake to your café’s menu.
11. April Fool’s Day (April 1st)
April Fool’s Day is a great day to connect with your audience in fun and unique ways. Running a sale or discount using a witty email subject like, “40% off our entire store today only – No Foolin’!” is a great option or you could take it a step further by creating a bunch of fun and untrue fact graphics to post on your social media profiles throughout the day as humorous conversation-starters. For example, you could announce you’re changing your business name to something outrageous (think IHOP’s prank on changing their name to IHOb a few years back) or maybe introducing a new silly product that has nothing to do with your brand. Just make sure to keep it lighthearted and be sure to let customers know you were just foolin’ later!
12. National Pet Day (April 11th)
April 11th is National Pet Day this year, and people who love their pets will be thrilled to see that your business wants to celebrate them. Keep small treats or toys at your checkout for the day, and encourage customers to bring their pets with them to shop. If you’re a service business, you can offer the same experience by bringing along treats to your service calls for the day. Additionally, to celebrate, you could make a donation of your profits for the day to a local animal shelter or sponsor a pet adoption day at your business location.
13. Run an Easter Sale (April 20th)
We’d be remiss if we talked about spring holidays and didn’t bring up Easter. Even though everyone might not choose to celebrate, it still ranks as one of the busiest shopping days of the year. In 2024, Americans spent a total of $22.4 billion on Easter expenses, with $3.1 billion being spent on candy alone. You can capitalize on some of that spending by running Easter-specific sales and discounts that you communicate to your customers through your social and email channels.
Use fun captions or subject lines like, “Something for every bunny! 40% off Easter supplies” or “Hopping down the bunny trail to bring you 30% off this week!”
14. Small Business Week (May 4-10th)
National Small Business Week is being celebrated on May 4th through the 10th in 2025, and it’s a great excuse to encourage customers to shop your small business instead of other larger corporations. Remind them what their support means to you by offering discounts throughout the week or holding special events in your place of business if you have a physical location.
15. Teacher Appreciation Week (May 5-9th)
May is a busy month with Teacher Appreciation Week being celebrated on the 5th through the 9th. You’ll earn major extra credit in your community if you’re able to recognize the amazing educators that reside within it. Do this with freebies and special discounts for teachers only through the week, or make a donation to your local school district or specific classrooms to recognize their teachers.
16. Mother’s Day (May 11th)
Another major spring holiday happening on May 11th this year is Mother’s Day. Studies show 84% of US adults are expected to celebrate the holiday, and on average, those celebrating plan to spend $254.04 on Mother’s Day gifts and celebrations. You want to encourage customers to spend their Mother’s Day with your business by offering sales and discounts that honor moms.
A jewelry boutique might offer a sale on a specific collection they think Mom might love, restaurants could create a special menu for those booking reservations for Mother’s Day, and cleaning businesses might offer a discount on services to treat Mom to a tidy house on her day.
17. Memorial Day (May 26th)
To round out the last of the major spring holidays, we have Memorial Day on May 26th. Many Americans choose to celebrate Memorial Day with barbeques, family get-togethers, and weekend getaways.
Lean into plans like these when planning a promotion for the long weekend. For example, automotive service business might run an ad for an oil change before a road trip, or a boutique might stock a surplus of swimwear and let their customers know via email that they’re running a swim sale through Memorial Day weekend.
[Related: 2025 Social Media Holidays to Incorporate into Your Small Business Marketing]
Hibu is here for all your digital marketing needs
While you’re busy coming up with exciting spring promotion ideas that will help drive customer engagement and business growth, let Hibu handle all the implementation of your digital marketing strategies. From paid advertising services that include display, search, and social ads to email marketing automation, we can handle the finer details while you focus on other parts of your business.
Want to learn more about what Hibu can do for your local business? Complete our short Get Started form or call 877-237-6120 for a free consultation.
