1 NY Times; Facebook Has 50 Minutes of Your Time Each Day. It Wants More; May, 2016
2 Ad placements will automatically be shown to your audience in the places they’re likely to perform best as determined by Facebook. Lead Generation ads are only shown on Facebook News Feed and Instagram.
Your Hibu Social campaign starts with you telling one of our Digital Service Consultants exactly what business goals you want to achieve
We know how to maximize the targeting capabilities that Facebook and Instagram provide to reach exactly the audience you want
Ongoing testing ensures your campaign performance is continually optimized to deliver maximum results
Access to Analytics
You have 24/7 online access to a simplified dashboard so you can always see how your campaign is performing
In general, what works on Facebook (and Instagram) is personalization and authenticity. You want your ad to reflect who you really are – for example, using actual photos of your staff and your business. Getting it right is really a combination of art and science – writing compelling copy and selecting good images, but also testing and measuring different combinations to see what works best.
Social media marketing refers to the ads that are shown on social media platforms including Facebook, Facebook Messenger and Instagram. These ads are targeted to specific groups of users who will see them in their feeds as they browse social networks on their computers, tablets and phones. Unlike organic posts on Facebook or Instagram, social ads are designed to help you achieve a defined goal – more traffic to your website, increased brand awareness or new leads for your small business.
Like any advertising, it’s best to get your message where the most people will see it – and today, that’s on Facebook and Instagram. Both platforms give you powerful tools to target the prospects and customers you want to reach on social media, and plenty of options to drive the actions you want – whether it’s building your brand awareness or generating new leads.
No. Social marketing focuses on paid ads on social networks, targeting the potential customers you want. Unlike organic posts on Facebook and other social networks that are only seen by a percentage of the people already following you, social ads can reach a wider, targeted audience for any number of goals – driving traffic to your site, increasing your brand awareness or generating leads for your business.
*Over 24,500 live-client results studied, January, 2020. Based on comparison of unique visitor data for January 2020 for Hibu websites with the indicated solutions and websites without the indicated solution. The comparison and other information on this page is based on median program results. Results for individual programs will vary based on numerous factors, including business vertical, geography, level of spend and length of campaign for Online Display, Search Engine Marketing and other digital solutions employed.