Anytime you get a few minutes of downtime during your day, what do you do? Probably reach for your phone and tap on Facebook, Instagram, or any of your other social media apps, right?
Key Takeaways
- Social media ads help local businesses reach new customers, build brand awareness, and stay visible where people already spend their time.
- Hibu Social is fully managed, handling everything from campaign strategy and ad creation to targeting, testing, and ongoing optimization.
- Meta's advanced targeting, retargeting, and lookalike audiences help connect your business with the people most likely to become customers.
- Hibu One provides real-time performance tracking and integrates your social ads with your website, SEO, listings, reviews, and other marketing efforts.
- A connected digital marketing strategy delivers better results than standalone campaigns by guiding customers through every stage of their buying journey.
- With Hibu managing your Facebook and Instagram ads, you can spend less time on marketing and more time running your business.
You’re certainly not alone in this habit. Research shows that the number of global social media users is projected to approach 5.75 billion in 2026. And nearly two in five people report using social media in their spare time, which tells us that it has been ingrained in our daily routines.
So as a small business owner, you know how important it is for your business to be on these social platforms. But sometimes simply having a Page for your business on Facebook or Instagram isn’t enough to reach the kinds of customers you want.
You need to take your social media up a notch with social media ads. They’re the leading source of brand awareness among internet users aged 16 to 34.
If the thought of setting up, creating, optimizing, and managing social media ads is a little bit intimidating, Hibu is here for you. Our Social Media Marketing solution is fully managed and powered by our all-in-one digital marketing platform—Hibu One. That means our experts will handle all aspects of running your ads on Facebook and Instagram to keep your business top of mind and drive traffic to your website.
[Related: Social Media Marketing for Local Businesses]
Why social media matters for local businesses
Before we dive right into the specifics of Hibu social media ads, let’s talk a little bit more about how having a social media presence can benefit your business.
We’ve already established that potential customers are scrolling social media every single day, and that they’re already using it to discover brands. So, when you increase your social media presence to also include ads, it increases your chances that your business will be discovered by people who may not be actively searching for you yet.
This kind of consistent exposure to social media users over time helps to build awareness of your business and trust.
[Related: This is Why Your Business Needs a Social Media Strategy]
How Hibu Social works
While we might be experts in digital marketing and Meta social ads, you’re the expert for your business. We’ll work with you to set up your campaigns with your goals, needs, and specific brand in mind.
Hibu Social includes:
- Facebook Business Page creation: If you want to run ads but don’t have a dedicated Facebook Page for your business yet, we’ll help you create one.
- Your choice of campaign objective: Depending on your business goals, you can choose the objective of your ad. Choices include Traffic for website clicks, Reach for impressions, or Lead Generation for form fills.
- Ad design creation: Our experts will design your ads based on images or videos you provide. We encourage images of the business owner or staff, your storefront or trucks, products, services, or a portfolio of completed work.
- Powerful targeting: We’ll tap into Meta’s tools to find the people most likely to be interested in your products or services.
- Lookalike audience and Retargeting: We’ll put ads in front of both potential customers who visit your site and Meta users who “look” just like them.
- Ongoing ad performance optimization: We continually analyze your ad performance and tweak images, copy, and your call to action to make sure you’re getting the most out of them.
- Transparent tracking: You’ll be able to see how your ads are doing and how they’re being optimized 24/7 via the Hibu One Performance Dashboard.
How Hibu designs your Meta ads:
- Copy: We use engaging copy designed to grab attention by highlighting the special offers, skills, and services that differentiate your business from your competitors.
- Media: We encourage you to submit your own photos and videos and select the best designs to catch a potential customer’s eye.
- Headline: We keep it concise, catchy, and aligned with your chosen campaign objective.
- CTAs: These are crafted to encourage clicks and will send potential customers where you want them to go based on your campaign objective.
- A/B Testing: We test variations of copy, imagery, or CTA in each campaign to ensure you get the best performance outcomes.
Put all of these together, and you get results-driven ads that will appear in the Facebook News Feed, on Instagram, and on Marketplace.
[Related: Why You Should Outsource Your Small Business’s Social Media Marketing]
What makes Hibu Social different?
Hibu Social is designed to make social advertising easier and more effective for your local business. Here are a few of the things that set it apart from other social media marketing solutions:
- Managed by experts: We do the complicated work that comes with creating, running, and optimizing ads, which frees you up to focus on running other parts of your business.
- Full marketing integration: All our digital marketing solutions and features are connected within the Hibu One Platform, which means your ad campaigns work in tandem with your website, listings, SEO, and other marketing channels as part of a holistic marketing strategy.
- Real-time performance metrics: Also, as part of the Hibu One Platform, you’ll get access to the Hibu One Performance Dashboard, our easy-to-use command center that gives you insights into your marketing 24/7.
[Related: Hibu One Feature Deep Dive]
The benefits to your business
When done the right way, social media advertising does more than put your business in someone's feed—it helps you stay visible to the people most likely to become your next customers. By reaching local audiences with relevant, eye-catching ads, Hibu Social helps your business build awareness, generate interest, and encourage action.
Some of the biggest benefits include:
- Reaching more customers in your service area: Thanks to Meta’s powerful targeting tools, your business gets in front of local people who are most likely to need your products or services.
- Increasing brand awareness: You stay top of mind by consistently appearing where your audience is already spending their time.
- Driving more website visits, calls, and leads: The right CTAs encourage potential customers to take the next step in their buying journey, whether that’s visiting your website, calling your business, or filling out a lead form.
- Saving you time while maintaining a consistent presence: Our experts handle the day-to-day management of your campaigns, so you can focus on running your business while your ads continue working for you.
[Related: Better Ad Targeting with First-Party Data in Hibu One]
Why an integrated strategy matters
Social media advertising can be incredibly effective on its own, but it works even better when it's part of a larger digital marketing strategy. After all, seeing an ad is often just one step in a customer's journey. They may click through to your website, read your reviews, search for your business on Google, or compare you to competitors before deciding to reach out.
That's why Hibu doesn't treat social media as a standalone solution. Through the Hibu One Platform, your Social Marketing campaigns work alongside your website, SEO, online reviews, listings, search and display ads, and other digital marketing efforts. Together, these connected strategies help more potential customers discover your business, build confidence in what you offer, and choose you when they're ready to take the next step.
[Related: Marketing solutions that work better together [Infographic]]
Hibu One simplifies Social Marketing and your other digital marketing strategies
Social media is one of the best ways to stay connected with current customers and introduce your business to new ones. Around 60% of consumers interact with brand content multiple times a week. So, with Hibu Social, you can expand your reach, build brand awareness, and create more opportunities for website visits, phone calls, and leads—all through professionally managed Facebook and Instagram advertising.
Best of all, you don't have to become a social media expert to see results. Hibu handles everything from campaign strategy and ad creation to audience targeting and ongoing optimization, so you can spend less time managing marketing and more time running your business.
Ready to reach more local customers with social media advertising? Take the self-guided platform tour today or fill out a short Get Started form to request a demo and see how Hibu Social, powered by Hibu One, can help your business attract more of the right customers and grow with confidence.
