Digital marketing for a veterinary practice is a vast undertaking, even when your business has long-standing ties to your community. In working with Hibu, West Toledo Animal Hospital has found that integrated marketing solutions pay off immensely.
Overview
“Dr. Brooke West (the current owner of the West Toledo Animal Hospital) started working here when she was just 13 years old,” Lindsay Johnson, MSN RN, said. “And she continued to work at the hospital for the next 10+ years, as she worked for and received her Doctorate of Veterinary Medicine.” In 2009, she became the owner.
Today, the hospital provides top-quality veterinarian services to pet owners in the greater Toledo area. Staffed with knowledgeable, passionate, and driven professionals, the community is able to rely on them for the highest level of care. “Helping the patients, clients, and their families. Seeing all the success stories from surgery to rehab. That’s my favorite part of this business,” Lindsay said.
The Challenge
The West Toledo Animal Hospital understood the importance of digital marketing. When they first spoke with Hibu, they were already working with another company who was handling their SEO.
They realized they needed to choose a single partner who could provide an interconnected solution and deliver increased results. In addition to improving their SEO and online visibility, they were looking for help with requesting and sharing patient reviews and a more effective website.
After sitting down and interviewing both companies, West Toledo went with Hibu because if its ability to deliver all the digital marketing the hospital needs—and they were impressed with Hibu’s exceptional customer service.
The Hibu Solution
Hibu was able to deliver exactly what the West Toledo Animal Hospital was looking for—all the digital marketing they needed from a single partner—with one-on-one local service.
Hibu started by building West Toledo an effective, up-to-date website. They also improved their visibility with Listings Management, ensuring all their online information was consistent and correct. Reviews were the next priority, along with display and search ads to drive visitors to the new site.
The Results
Today, West Toledo Animal Hospital is beyond satisfied with the results Hibu was able to achieve with their custom marketing solution. “Everyone always compliments us on our website,” Lindsay Johnson said.
Lindsay spoke with us about how easy the entire process was—and how Hibu was able to incorporate photos they provided into their website. “[Hibu made it] it very personable with our own pictures, giving that family feel we are known for.” Hibu is delivering the online visibility, website visitors, and patient reviews West Toledo asked for... and a whole lot more.
In a 90-day period, West Toledo Animal Clinic’s digital marketing from Hibu generated:
- 920 total leads
- 3,035 ad clicks
- 6,575 website visits
- 945 customer reviews
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website, and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
