Gyms and health clubs need to maintain an active social media presence in order to stay relevant in today's digital world! Stuck on what you should be posting? Read our nine social media ideas for health clubs and gyms!
Not sure what to post on social media for your gym or health club? We’ve got you covered. We talked to our health and fitness marketing strategists as well as our social media teams to bring you nine social media ideas for gyms.
Let’s start with the importance of building social media relationships. Posting is really important for gyms because most members will follow you. This means that they can easily share your posts with friends or comment and tag friends in your posts to help you bring in new members!
Make sure you always keep your social media pages updated with promotions, tips, and motivational posts.
What should your gym post on social media?
1. Share your daily workout
In the gym world, people love videos of workouts. They like to have a general idea of what they will be doing before they commit to joining. I always recommend showing actual members (if they allow it) doing the workouts to highlight their movements and class structure.
This is especially important for gyms that offer a different workout each day!
2. Post photos of your equipment
If your gym doesn’t do group classes or daily workouts, pictures are a great way to show off your equipment, the quality of your machines, and the layout of your gym.
3. Get in on the transformation Tuesday trend
Transformation Tuesday posts are a fantastic way to give potential members an idea of the success your current clients are experiencing with your programs!
Talk to your members about submitting before and after photos, and with their permission, post those photos to social media with a little background information about the person.
Don't forget to use the hashtag #TransformationTuesday if you're posting on Twitter or Instagram so that your post will reach people who don't already follow you.
4. Show off your retail products
If you offer protein/recovery drinks or other retail products, share photos so that followers and potential members see what you sell. Don't forget to mention any retail specials and sales you have going on!
5. Share an emotional story
We have had great success with anything emotional. We’re currently running a #why campaign for a fitness client, talking about why trainers at the gym love what they do.
If you post something emotional, you will get better engagement, and your audience will be more likely to share your posts, putting your gym in front of an even larger audience!
6. Motivate members with the perfect quote
At some point, everyone hits a wall in their fitness routine.
This is when your members need you the most! Help them climb that wall by providing them a little motivation via an inspirational quote.
Seeing those words on their Facebook or Instagram feed could be just the push your members need to get out of bed and hit the gym.
Plus, this content is extremely shareable. When followers share your quote on their page, you’ll get a boost in brand awareness and maybe even get some new recruits!
7. Share recipes for healthy eating
Eating right isn’t easy, and people can feel overwhelmed when trying to find healthy recipes that still taste good and are easy to make. Help your members out by sharing your favorite healthy recipes from around the web.
Whether it’s a superfood salad, the perfect pre-workout smoothie, or a guilt-free snack, they’ll definitely appreciate you doing the homework for them.
8. Boost your retention by posting a shout-out to your most dedicated members
Stock photos for some posts are fine, but sharing real and in-the-moment images will resonate better with your audience.
Some gyms that give their dedicated members shout-outs on progress or commitments see great retention with those clients.
If you notice a certain individual, a couple or even a family committing to their fitness goals, give them a shout-out to recognize their hard work.
9. Try an employee spotlight post
Share a photo and a fun fact about a different employee each month.
Posting about your personal trainers, receptionists, or class instructors can make members feel more comfortable approaching them.
Final social media tips for gyms and health clubs
Consistency is key when it comes to building an audience on social media. So, if you don't have time to post very often, delegate someone that you know will post on a daily basis.
And, don’t forget to set up a posting schedule to stay on track or even prepare your posts and schedule ahead of time!
Level up your marketing with Hibu One
A lot of business owners are busy with the countless responsibilities that come along with owning a local business. If you're reading this post, you're likely a gym owner/health enthusiast first and foremost—not a marketer. And that's okay!
Hibu's proprietary platform for local business digital marketing makes it easy to boost your business without breaking the bank or becoming a full-time marketing professional. Check out Hibu reviews to learn more about how our platform has helped countless local businesses manage their marketing efficiently and effectively.
