You could say that SEO is the MOST important thing for a small business. After all, most people today search for products and services online and SEO is what ensures they find you when someone is searching for what you offer. When someone searches on a search engine, like Google, how well you have followed the best practices of small business SEO helps determine your ranking on the search results page… whether a prospective customer will see your business above or below one of your competitors in the search results.
No. There are two types of SEO – On-Page SEO and Off-Page SEO. You can probably guess that On-Page SEO is all the things that are done on your website – some you can see, and some are worked into the code that makes up you site. Off-Page SEO includes all the things you should be doing beyond your website – and it’s just as important, if not more so. While On-Page SEO includes things like keywords, meta data and alt tags, Off-Page SEO refers to all the ways you increase your visibility around the web – things like a strong social presence, earning backlinks from relevant, high-authority sites and distributing content that links back to your website.
The use of digital voice assistants — like Siri, Alexa and Google Assistant — has skyrocketed. Today, it’s just as usual for someone to search for your business with voice search as with traditional, typed search. Of course, people search differently when they ask a question than when they type a question. To truly SEO your website today, you must take steps to maximize your “visibility” to voice search. With Hibu Local Ranking, for example, we create a custom set of “voice FAQs” that helps ensure that your website SEO extends to voice searches.
*Over 24,500 live-client results studied, January, 2020. Based on comparison of unique visitor data for January 2020 for Hibu websites with the indicated solutions and websites without the indicated solution. The comparison and other information on this page is based on median program results. Results for individual programs will vary based on numerous factors, including business vertical, geography, level of spend and length of campaign for Online Display, Search Engine Marketing and other digital solutions employed.