The best type of website for a small business is one that helps you achieve your basic business goals – generating leads and getting more customers, clients or patients. Of course you want a website that looks good and represents your brand…but your ultimate goal should be to have a website that helps to grow your business.

You can, but it’s a lot of work, and it’s easy to forget features and functionality that can make or break your website’s ability to enhance your business.

Just like most people wouldn’t build their own home or cut their own hair, we recommend trusting professional website designers to create an effective small business website – while you focus on running your business.

Obviously you want your website to look good, but chances are, you’re creating or updating your website to generate more leads and more business. To do that, a small business website needs a few things:

• Your website needs to be built to work on mobile devices — especially smartphones
• Your website needs to be secure – so Google and your customers trust you with any personal information they share through your site
• Your website needs to be built to work for voice search — when people ask Siri, Alexa or Google Assistant for information
• Your website needs to be built to convert visitors into new customers — with the right text, images and functionality to make choosing you and contacting you easy to do
• Your website needs to be built to work with all your other marketing — especially your online listings, reviews, social media and any paid ads you’re running online
   

And it has to be easy to update, whether you’re doing that yourself or having it done for you.