Find out how a 60-year-old family garage door company became the dominant online presence in Southeast Idaho — and why after 19 years, they've never had a reason to look at another marketing partner.
Overview
Western Wholesale The Garage Door Store has served homeowners and businesses across Southeast Idaho since 1963. A locally owned, family-operated company in Idaho Falls, it specializes in installations, repairs, maintenance, opener services, and 24-hour emergency support. As an Elite C.H.I., Gold Genie, and LiftMaster dealer, Western Wholesale backs its work with manufacturer warranties and a one-year parts and labor guarantee.
With 60+ years of experience, same-day/next-day service, and licensed, insured technicians, it's built a reputation as the trusted local choice for garage door services. What they needed was a marketing partner to help protect and grow that reputation online.
The Challenge
For decades, reaching customers meant being in the right phone books. As advertising evolved and consumer behavior shifted online, Western Wholesale faced a challenge that many established local businesses encountered: how do you maintain visibility when the entire landscape of how customers find you changes beneath your feet?
"As advertising evolved from traditional phone books to digital marketing, it became increasingly challenging to maintain visibility and reach customers effectively," said Edward Wicher. "We needed a marketing partner that understood where the industry was headed and could help us adapt."
The Hibu Solution
Western Wholesale has been partnering with Hibu for 19 years. It’s a relationship that began when the digital shift was just getting underway. What set Hibu apart from the start was their ability to see where marketing was heading before most others did. "Hibu recognized the move to digital much earlier than most companies," Edward said. "Their forward-thinking strategy, industry expertise, and commitment to staying ahead of market trends gave us confidence that they were the right partner."
What also stood out was the comprehensiveness of Hibu's approach. Rather than pitching a single product or tactic, Hibu developed a complete strategy covering website visibility, search presence, and overall digital performance. "Hibu was the only company to present a complete solution that covered every aspect of being found online," Edward said. "That approach demonstrated that they weren't simply trying to sell advertising; they had the expertise, knowledge, and proven strategy to help our business grow and succeed online."
The Results
Western Wholesale has seen revenue grow approximately 20% annually since partnering with Hibu, along with significant increases in leads, calls, and customer inquiries.
"The biggest result is that we now dominate our market," Edward said. "Hibu's digital marketing strategy has helped ensure that when customers search for garage door services online, they're able to find us quickly and easily." That visibility continues to drive business. "Many of the calls we receive each day can be traced back to customers searching online and finding our business through Hibu's marketing efforts."
Getting started early also helped Western Wholesale build visibility as customers shifted from phone books to online search. "Partnering with Hibu when we did helped position us as a leader in our market and gave us confidence that our business was headed in the right direction."
Edward's advice to other business owners is simple: "Every business is either growing or shrinking. The way customers find local businesses has changed, and being visible online is no longer optional. Customers are searching online, and if you're not investing in being found there, your competitors will be." After 19 years of growth with Hibu, Western Wholesale has seen the impact firsthand.
In 90 days, Hibu drove more than 600 leads to Western Wholesale The Garage Door Store:
- 606 Leads
- 3,235 Ad Clicks
- 3,759 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
