Find out how a Fort Worth boutique med spa moved beyond referrals to build a consistent pipeline of qualified leads — along with growing client volume by up to 20% in the process.
Overview
Thinique Skin and Wellness is a boutique medical spa in Fort Worth, Texas, owned and operated by Kimber Holt. The practice focuses on helping clients achieve their health, wellness, and aesthetic goals through personalized care and exceptional service. Thinique built its reputation the hard way, through outstanding outcomes and a loyal referral network. What it needed was a way to reach the patients who were already searching for exactly what Thinique offered but had no way to find them yet.
The Challenge
Before partnering with Hibu, Thinique relied heavily on word-of-mouth and internal referrals to bring in new clients. It was a model that worked, but it had a ceiling. "Referrals alone were not enough to capture all available opportunities," Kimber said. "We needed stronger online visibility and a consistent source of qualified leads." The business was strong, but growth was unpredictable. It depended on whether happy clients happened to mention Thinique to the right person at the right time. The deeper concern was return on investment. Kimber wanted to be confident that any marketing spend would produce measurable results and work alongside the referral foundation the business had already built — not replace it.
The Hibu Solution
What gave Kimber confidence to move forward was the quality of the initial engagement. "Hibu took the time to understand our business, services, and goals," she said. "Their strategy, communication, and ongoing support gave us confidence that they would be a true marketing partner." From there, the Hibu team worked hands-on to improve Thinique's messaging, online presence, and overall marketing approach through a fully integrated marketing solution — Hibu One — while also staying responsive and engaged throughout. The approach was collaborative rather than transactional. Hibu regularly brought new ideas and recommendations to the table, helping Thinique refine its digital presence in ways that complemented the practice's existing strengths. The team's proactive communication meant Kimber was never left wondering what was happening with her marketing.
The Results
The impact of partnering with Hibu has been substantial. Thinique has seen a significant increase in inquiries and qualified leads, with Hibu contributing to an estimated 15% to 20% growth in client volume and overall business performance. The pattern is consistent: prospective clients find Thinique on Google, visit the website, read the reviews, and then reach out. Once they come in, Thinique's team converts them into long-term customers.
That growth has had real operational consequences — in the best way. "The growth has allowed us to add staff, increase profitability, and reduce the stress of managing marketing on our own," Kimber said. "Having a dedicated marketing team provides peace of mind and supports predictable growth." The unpredictability of a purely referral-based model has been replaced by a steadier, more reliable pipeline.
When asked what waiting another year would have cost her, Kimber didn’t hesitate to call out: missed client growth, lost revenue opportunities, and the extended burden of managing marketing without the right support. Her message to business owners who rely on referrals alone is equally clear. "Word-of-mouth referrals are valuable, but they are not enough by themselves. Digital marketing helps capture opportunities from people actively searching online who may never learn about your business otherwise."
And when asked if she’d recommend Hibu to other business owners, Kimber said, "Absolutely. I trust the Hibu team, have confidence in the results they deliver, and feel I am getting a strong return on investment."
In 90 days, Hibu drove a steady flow of leads and traffic to Thinique:
- 618 Leads
- 1,545 Ad Clicks
- 8,752 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
