Find out how a Nashville paving company with 40 years of experience turned a quiet phone into $400,000 in new revenue, 70 new customers, and equipment upgrades that opened the door to larger commercial jobs.
Overview
Sam's Paving is a Nashville, Tennessee-based paving company with four decades of experience serving Middle Tennessee. Owner Sam Lee has built his business on a straightforward foundation: 40 years of expertise, a reliable crew, and fair pricing. What Sam had in experience and capacity, he needed to match with consistent lead flow. His crew was ready for more work. The phone just wasn't ringing the way it needed to.
The Challenge
Before partnering with Hibu, Sam's Paving was underperforming on leads relative to the crew's actual capacity. “Was not getting enough leads,” Sam said. “Had a good size crew that could handle more projects, but the phone was just not ringing like it needed to.” The business had the people and the skills to do the work. What it lacked was a reliable way to fill the pipeline.
The hesitation before committing was financial. “Was definitely concerned about spending 2k a month,” Sam said. “But it is definitely worth the investment.”
The Hibu Solution
What brought Sam to Hibu was a combination of communication and trust built in person. “Great communication and them being local is what triggered me to give them a chance,” he said. “It's tough to know who to trust these days, but getting to meet someone in person is what gained my trust to go with them.” Hibu backed that in-person introduction with case studies from other clients, showing Sam the actual return on investment their clients were seeing before asking him to commit.
From there, the program combined website optimization and Google Ads to drive inbound calls and jobs. Sam's local Hibu rep has stayed responsive and communicative throughout—getting back to him immediately when needed.
The Results
The numbers are among the strongest in any testimonial Sam could point to. This year, Sam's Paving achieved a 33% increase in leads, $400,000 in new revenue, and 70 new customers acquired. “Have seen many more calls and jobs per month coming in while optimizing my website and running the Google Ads,” Sam said.
The business impact extends beyond the numbers. With more cash flow coming in, Sam was able to invest in bigger equipment (a direct result of the revenue growth), which has opened the door to larger commercial paving jobs that were previously out of reach. Growth has become predictable, and the pipeline is now something Sam can plan around rather than wonder about.
Looking back, Sam believes waiting would have meant missing out on many new projects this past spring. The seasonal nature of paving makes timing critical, and getting into the market before the busy season mattered.
Sam's advice to other business owners is enthusiastic and uncomplicated. “Hire more people and give Hibu a chance!” And his recommendation speaks to the bottom line directly. “The return on investment is there. You have to spend money to make money these days and Hibu is making me much more money than I am spending with them.”
In a 90-day period, Hibu’s digital marketing for Sam's Paving generated:
- 120 Leads
- 1,059 Ad Clicks
- 1,047 Website visits
- 56 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
