Find out how a Raleigh garage epoxy and concrete coating company that was burned by a previous marketing provider found the right fit with Hibu — grew its team, expanded its revenue, and finally has a marketing partner it can actually communicate with.
Overview
Precision Floor Coatings is a locally owned concrete floor coating company based in Raleigh, North Carolina, serving homeowners and businesses looking to protect and transform their concrete surfaces. Owner Greg Vorholt and his team specialize in garages, patios, porches, basements, and commercial properties, doing every job with the attention to detail and surface preparation that produces a durable, long-lasting finish.
As a hands-on, locally owned operation, Precision Floor Coatings competes on quality, honest communication, and fair pricing. What it needed was a marketing partner who operated the same way.
The Challenge
Before partnering with Hibu, Precision Floor Coatings was dealing with inconsistent lead flow, poor lead quality, and limited visibility in its local market. The business had already been through a marketing company that did not deliver, which left Greg skeptical and cautious about making another move. "We wanted to build a stronger online presence that would keep us in front of potential customers and generate more reliable opportunities for our business," he said. The challenge was finding a partner who would actually follow through.
The concerns going in were the same ones any business owner carries after being burned before… would the results match what was being promised, and would the investment be worth the cost? With a previous marketing company on record for underperforming, the bar for trust was higher than usual.
The Hibu Solution
The conversation that changed things started with Hibu representative Tyler reaching out at exactly the right moment—when Greg was already unhappy with his existing provider. "I liked what he had to say, and he took the time to explain what Hibu could do differently for our business. The conversation felt genuine, and I felt confident that making a change and giving Hibu a chance was the right move," Greg said.
What set Hibu apart in the execution was transparency and follow-through. "The Hibu team helped ease those concerns by being transparent, communicating consistently, and following through on what they said they would do. Tyler was always available to answer questions and explain what was happening." Tyler's local knowledge of the Raleigh market made the partnership feel tailored rather than generic: "He knows our area, understands the customers we're trying to reach, and can tailor our marketing accordingly."
The Results
The results have been consistent and compounding. Lead flow is now reliable rather than sporadic, and the leads are traceable. Greg can see in the campaign data which customers came through Hibu's marketing. "We're able to see that they found us through the campaigns Hibu is managing, which makes it easier to see that our marketing dollars are actually working. Those leads have turned into real jobs for us."
The business impact has also been tangible and operational. Precision Floor Coatings has brought on more employees, increased revenue, and continued expanding. "The biggest impact has been the overall growth of our business," Greg said. Looking back, his assessment of what waiting would have cost is direct: missed customers, slower growth, and the continued stress of not having a marketing team he could rely on. "It also gave us peace of mind knowing we finally had a marketing team we could communicate with and rely on."
To skeptical business owners, Greg's message is grounded in his own story: "We had worked with another marketing company before and weren't happy with the results, so we were hesitant too. Our experience with Hibu showed us that having the right marketing team makes a difference." Asked if he'd recommend Hibu, he said, "Absolutely. They've delivered on what they promised, helped us generate consistent leads, increased our visibility, and have continued to work with us on new ways to grow."
In 90 days, Hibu delivered more consistent leads to Precision Floor Coatings:
- 266 Leads
- 925 Ad Clicks
- 1,772 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
