Find out how a Palestine, TX water well drilling and maintenance company went from poor lead quality and low visibility to 70% of their calls coming directly through Hibu — and why they say their business has substantially increased because they stepped out on chance.
Overview
Palestine Drilling & Services, LLC is a Palestine, Texas-based water well drilling and maintenance company providing complete water well solutions, from drilling the well to pumping, maintenance, and long-term service. Available around the clock, the company serves residential and commercial clients who depend on reliable water access, often in rural areas where alternatives are limited. President Cameron Pritchett and Office Manager Jan Dugan run a business where quality and responsiveness are not just selling points, they are the product.
The Challenge
Before partnering with Hibu, Palestine Drilling & Services was dealing with two core problems: poor lead quality and low visibility. The leads coming in were not the right ones, and the business was not showing up where potential customers were looking. Their Hibu representative, Adrienne, introduced them to an entirely new set of online marketing dynamics — a shift in how they thought about reaching customers that they had not previously considered.
Cost was the primary concern going in. For a business that had not invested heavily in marketing before, committing to a new program was a risk. But as Cameron and Jan put it directly: "I'm glad we rolled the dice and gave Hibu a chance. They exceeded our expectations. Hibu literally pays for itself."
The Hibu Solution
What set Hibu apart from the start was the approach to earning the business. "Hibu was not pushy. All they did was ask for an opportunity to show us what they could do. They kept us informed through every step." That transparency, and the fact that results followed quickly, was what turned a cost concern into confidence.
Their representative Adrienne has been central to the experience throughout. "We cannot say enough about her. She stays on top of our account, handles any situation we send her, and gives us great feedback. Always a quick reply." For a 24/7 service business where responsiveness is everything, having a marketing partner who operates the same way matters.
The Results
The results have been measurable and significant. Estimate request volume has increased, customer service has improved, and revenue and leads have both grown. The phones ring more. The service area being reached has expanded, bringing in new customers who would not have found the business otherwise.
The business has seen increased profits, additional hiring, and growth that the team describes as definitively more than before. "Our business has substantially increased because we stepped out on chance," Cameron and Jan said. Looking back, they believe waiting would have cost them customers, revenue, and peace of mind.
To business owners who think word of mouth is enough, their response is personal and direct. "We recommend Hibu to anyone seeking online guidance." And their endorsement of the customer growth speaks for itself, too. "We could have never done this quantity of customers on our own."
In 90 days, Hibu delivered more than 400 leads to Palestine Drilling & Services:
- 431 Leads
- 1,998 Ad Clicks
- 2,495 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
