Find out how a Baltimore tent, awning, and party rental company in business since 1815 modernized its outdated website, generated a $10,000 wedding lead, and is now tracking ahead of prior-year sales.
Overview
Loane Bros. is a tent, party rental, and awning company based in the Towson area of Baltimore, Maryland, serving customers within a 90-mile radius. The company sells and repairs awnings, rents tents and party equipment for events of all sizes, and has been doing so since 1815, more than 200 years in business. With that kind of history, Loane Bros. has seen every era of marketing come and go. The challenge was making sure their digital presence could carry the same weight as their reputation.
The Challenge
Before partnering with Hibu, Loane Bros. was dealing with two interconnected problems: not enough business coming in through digital channels, and a website that had become obsolete. For a company with two centuries of credibility, an outdated online presence was a disconnect that needed fixing. The core question going in was simple and direct. Would Hibu actually deliver the results they said they could?
The Hibu Solution
Hibu worked with Loane Bros. to build a better website and put a lead generation program behind it. The result was a digital presence that better reflected the company's reputation and started producing real inbound opportunities. What Rick Wagner, Controller at Loane Bros., values most about the partnership is responsiveness. "We value the timeliness that they bring. They get back to our emails rather quickly and deliver results."
The Results
Lead volume has increased, and sales are up from the prior year. One of the clearest single examples of what Hibu's marketing produced was a new wedding inquiry that came in through the program and generated approximately $10,000 in new business. For a tent and event rental company where large events are the core revenue driver, that kind of lead is exactly what the investment is designed to produce.
The biggest operational impact has been predictability. "More predictable forecasting of sales," Rick said. That’s a meaningful shift for a seasonal business that depends on planning ahead for equipment, staffing, and capacity. Looking back, his assessment of what waiting would have cost is clear. "I don't think we would be ahead of previous years' sales." The program moved the needle in a way that has the business tracking forward.
To business owners who say word of mouth is enough, Rick's perspective is grounded and practical. "I would tell them that the leads are valuable and that your sales will continue to grow and that it's worth it." His recommendation is equally straightforward. "Yes, I would recommend Hibu. The ROI is worth the investment."
In a 90-day period, Hibu’s digital marketing for Loane Bros. generated:
- 1,245 Leads
- 3,361 Ad Clicks
- 8,400 Website Visits
- 820 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
