Find out how a Bonita Springs estate planning law firm that spent years saying word of mouth was enough used Hibu to generate its busiest summer on record — and why Carol Sellers says she wishes she had started sooner.
Overview
The Law Offices of Richardson & Sellers is a boutique estate planning firm based in Bonita Springs, Florida. Owner Carol Sellers and her team specialize in wills, trusts, powers of attorney, health care documents, and estate and trust administration — offering clients the qualifications of a large firm with the individual attention of a small one. In a practice area built on trust and reputation, Carol had long believed that word of mouth was the right way to grow. Then she tried Hibu.
The Challenge
Before partnering with Hibu, the Law Offices of Richardson & Sellers was dealing with low online visibility. Potential clients searching for estate planning help in Bonita Springs were not finding the firm. Carol had real reservations going in, including the cost, an existing contract with another provider, and skepticism from a past experience with a different marketing company. It took time and demonstrated results to overcome all three.
The Hibu Solution
What brought Carol to Hibu was better communication and the quality of the initial sales engagement with rep David Rosado. What kept her there was the proof. "They walked me through it and given time, proved to me that they added value to our business," Carol said. The Hibu team didn’t just make promises; they showed results over time. Which is exactly what a skeptical client needs to see. What Carol values most in the ongoing relationship is communication and customer service.
The Results
More phone calls and more booked appointments have translated directly into increased sales. The clearest measure of what Hibu has delivered came this summer when the firm had its busiest season in memory. "We would have not had a summer this busy; therefore, a lower revenue stream," Carol said of what waiting would have cost. The seasonal timing mattered—being visible and generating leads heading into a busy period made a concrete difference in the firm's revenue.
To other business owners who say word of mouth is enough, Carol's response is personal and earned. "I would recommend trying it and finding out for yourself." Her recommendation for Hibu is grounded in what she experienced. "Yes, I have confidence in the results."
In 90 days, Hibu drove traffic and leads to The Law Offices of Richardson & Sellers:
- 337 Leads
- 991 Ad Clicks
- 2,007 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
