Find out how an Accomac, Virginia sand, stone, and excavating company that ran entirely on referrals and local reputation used Hibu to attract new driveway customers, land a significant government contract, and open doors to larger jobs from clients they had never worked with before.
Overview
Hill Sand & Gravel Inc. is a bulk delivery and excavating company serving the Eastern Shore of Virginia. The business provides sand and stone products in bulk, handles excavating work, and installs stone driveways—serving homeowners and contractors across the region. With deep roots in the local market and a reputation built over years of reliable service, Hill Sand & Gravel had never needed to invest in digital marketing. What changed was the realization that word of mouth alone was keeping a ceiling on growth.
The Challenge
Before partnering with Hibu, Hill Sand & Gravel's biggest challenges were low online visibility and a heavy dependence on referrals. The business was not showing up where potential customers were looking, and the two primary concerns about changing that were cost and time commitment. For a hands-on operation focused on the work itself, investing in something unfamiliar required a partner who would handle the complexity and demonstrate real return.
The Hibu Solution
Hibu's rep addressed both concerns through responsiveness and flexibility. "Our representative has taken the time to design and make changes whenever we want and the program has delivered a return on the investment," the Hill Sand & Gravel team said. Transparency in reporting also made it easy to see progress without having to interpret complex data themselves.
The Results
Lead volume and revenue have both increased over the past year. The most meaningful shift has been in the type of business coming in. Hill Sand & Gravel has seen a notable increase in new callers specifically for driveway work — a service segment that had not generated this level of inbound interest before. "We are especially happy with the increase in new callers for driveway work that they have not experienced in the past," the team said.
Beyond driveway work, the business secured a significant government job through the program — a category of client that represents a meaningful step up in project scale. New quotes from larger clients the team had never previously worked with have also come in as a direct result of the improved online presence. The business has already recommended Hibu to a family member, who has since become a client.
The team's recommendation for any business owner still relying on word of mouth is simple and direct. "You should go with Hibu." And the endorsement is backed by what they have personally experienced — more calls, new types of customers, and a digital presence that has opened doors the business did not have before.
In 90 days, Hibu drove traffic and leads that turned into booked jobs for Hill Sand & Gravel:
- 390 Leads
- 842 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
