Find out how a Hanover, Massachusetts, custom countertop company went from almost entirely word-of-mouth to full schedules, new clients from a much larger area—and staying busy while their competitors slowed down.
Overview
Global Granite is a Hanover, Massachusetts-based custom countertop fabricator serving all of Massachusetts and Southern New Hampshire. Specializing in granite, quartz, and marble for kitchens and bathrooms, the company has built its reputation on one principle: every client is 100% satisfied before the job is closed. That commitment to customer service is what sets them apart in a competitive market. And it was that same market that made building a stronger online presence so important.
The Challenge
Before partnering with Hibu, almost all Global Granite's business came through word of mouth. It was reliable enough, but limiting. "We hardly heard anyone say they found us on Google or saw our ads," Eliana Borges said. The company was not showing up where potential customers were actively searching, which meant opportunities were going to competitors who had made the digital investment earlier.
The primary concern going in was ROI. Would the investment be too expensive, and would the results justify the cost? For a countertop fabricator that had managed without marketing before, that was a real question.
The Hibu Solution
Hibu stood out by taking social media management off Global Granite’s plate and providing a feedback system that gave them real insight into how clients felt, eliminating the uncertainty and guesswork. Their local Hibu representative, Steve, made the transition easy, coming in person to answer questions and making the partnership simple to navigate from day one.
"Our rep Steve is local and easy to work with and can come in person to answer any of our questions," Eliana said. "He has made it very easy to work with Hibu." That in-person accessibility—especially for a business that had worked with other marketing companies before—made a clear difference. "I have tried other marketing companies and my experience with Hibu is night and day."
The Results
The most meaningful result can be seen every day in Global Granite’s consistently full schedule. "While our competitors in the area are slow, we have become very steady and busy," Eliana said. "Our schedules are always full." In a market where competitors are experiencing slowdowns, staying booked is not just a success, it’s a competitive advantage.
The geographic reach of the business has expanded significantly. New clients are coming from a much larger area than before, finding Global Granite through search when they wouldn’t have found the company at all previously. The website and business now appear as an option when someone searches for countertop services, which is something that simply wasn’t happening before Hibu. Calls have increased, and with them, booked jobs.
Looking back, Eliana's assessment of what waiting would have meant is direct. "We wouldn't be as busy as we are now. Since working with Hibu, we have become much busier—in a good way—because you get us out there and give us a lot more exposure than we had before." Global Granite has already recommended Hibu to other fabricators. "I mostly recommend because you do what you say and are easy to work with—but the results have been great as well."
In a 90-day period, Hibu’s digital marketing for Global Granite generated:
- 390 Leads
- 896 Ad Clicks
- 2,156 Website Visits
- 184 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
